27/04/2026
Here's something most businesses get wrong about their website.
They pour everything into the hero section — the headline, the visuals, the big CTA. Then the rest of the page is an afterthought.
But 70% of conversions happen below the fold.
Your page needs to earn every scroll. Each section should give the visitor a reason to keep going — or they won't.
Three things that help:
→ Design each section to deliver value, not just fill space
→ Don't save your best CTA only for the top
→ Use scroll depth analytics to see exactly where people drop off
Which section of your website do you think loses the most visitors? Drop it in the comments 👇