The Loop Dubai

Name: The Loop Dubai
Address: Dubai, AE
Telephone: +971502277301

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The Loop Dubai

Full spectrum tailored solutions for your marketing, communications and public relations needs.

22/04/2026

Earlier this month, we completed our eighth year as business owners.

The years seem to have passed quickly and have been eventful.

From green entrepreneurs taking our first tentative steps with one client to now, having worked with over 60 businesses, we’ve survived the tumultuous pandemic years and the recent uncertain times.

We have refined our USP over the years:

📍Niche - We work with service-based businesses.

📍Customisation - We work strategically, based on the clients’ goals and budgets.

📍 Clarity of offer - We are experts in traditional marcomms and PR, with a focus on storytelling. We don’t offer digital marketing services.

📍Content quality - Ideas to written content, quality is the starting point and the common thread.

📍Media networks - As long-time UAE residents, we have a thorough understanding of the market and media landscape, and our networks are established and meaningful.

If you’re exploring building your brand, have stories to tell, and are looking for a dependable team to help you, please contact us at The Loop.

Some of our clients talk about working with us:
https://the-loop.me/

24/02/2026

We first crossed paths with
at the end of 2022, attending a panel discussion about navigating menopause in the workplace, from which we developed an article that was featured in .

In 2024 we started our formal collaboration with the Chamber, seeing how those 2022 conversations had amplified significantly when we provided PR support for the inaugural GCC Menopause Summit.

In the past two years of working with the Chamber, we have seen a similar amplification in its presence, visibility and impact. That’s why we nominated CEO Katy Keenan for the Women of Influence 2025, where she was recognised among 30 women leaders setting new standard in business in the region.

With her outstanding team, we are certain that the Chamber will reach new heights in 2026 and we look forward to being part of the journey.

21/07/2025

We are not social media regulars.

However, this lovely piece about and by the equally lovely Lakshana Palat of merits a post.

It’s fascinating how a conversation can unearth our past selves.

Lakshana’s incisive questions about entrepreneurship made Naheed recall her school days, where she sold marked-up fudge - bought from the little shop outside her school - to her little brothers, and sold marked-up Walkmans and earphones (it was the 80s) - bought from a vendor she found near where she lived - to the posh kids at her school.

It was the pre-Internet era, so her research and bargaining skills, and the relative lack of access to goods like a cool Walkman lined up to result in good business. She earned the seed money for the ‘business ventures’ by tutoring neighbourhood kids younger than her, so it was all legit💪

Then, life happened. She worked in journalism, communications, and marketing, but always had that itch to do her ‘own thing’.

In 2018, that itch resulted in The Loop, and the timing was perfect—Naheed had 20+ years of professional experience, older kids, and the mental bandwidth and risk appetite to leave a guaranteed monthly income and perks and do her ‘own thing’.

And boy, are we glad that we did!

Read more - link in the bio.

05/06/2025

Eid Mubarak to those celebrating.
Happy Holidays to all!

26/03/2025

We just renewed our business license.
It’s been seven years since we became entrepreneurs.

As first-time entrepreneurs, we were not thinking of the long-term when we started The Loop in 2018.

The idea, the intention, and a business plan were there, but thinking about the business’s longevity—20% of new businesses close in the first year globally—was tempting fate.

We also had no template to follow, so we worked it out along the way.
We survived COVID-19 when over 50% of UAE SMEs closed down.

We grew slowly, steadily and sustainably, and here we are, seven years old.

We have worked with 50+ clients over the years, many of whom we started with in the early years and with whom we continue to work.
A bulk of our work comes through referrals.
The focus on staying small but delivering superlative work has done us well.

The seven things that have worked for us and can work for anyone looking to start a small business in comments (since Instagram limits caption lengths)

15/01/2025

Composure Media is back in Dubai again with two fantastic masterclasses in public speaking.

Luisa Baldini and Louisa Preston, both ex-
journalists and founders of Composure Media, have distilled their experiences of live reporting and broadcasting to develop a unique masterclass that can help you overcome any real or perceived blocks to public speaking.

These blocks can take the form of impostor syndrome or self-doubt and can affect your communication and presence at any event, whether it’s a small work meeting, a networking event, or a larger audience.

Both masterclasses take place on Wednesday, 29 January.

Morning is with - registration link in bio

Evening with - registration link in bio.

29/11/2024

It’s a bit of a biography—a story about how got here.

From a junior journalist to a business owner, it’s been an interesting journey

Thank you, for the feature.

Aspiring and new entrepreneurs, if you have a few minutes, check it out—you may find some useful information.

Everyone else, please give it a look, too👀

https://uaestories.com/naheed-maalik-journalism-entrepreneurship/

07/08/2024

The Loop was featured in a few years ago.

When asked if we would like to be featured again, talking about where we are now, yes was the only answer.

Of course, our story stays the same - a recap:
After decades as employees and several years working together on in-house marcomms, we had come to a crossroads in our careers. The ‘what’s next?’ question led us to entrepreneurship.

The new story is of our progress:
📍Continual growth, diversification, and learning, all while staying lean as a business.
📍Working with over 50 clients and in sectors that would have been beyond our comfort zone when we started.
📍Managing this growth as a partnership while maintaining flexibility for our lives outside .

If you can find a few minutes, read the full piece to learn more about what we do, our views on generative AI taking over writing jobs, and the need for a professional PR strategy regardless of your business size.

https://lnkd.in/d5wdkwWh

03/07/2024

We have worked with nearly fifty clients in our six years of running The Loop.

Several have been with us through the years, many come back frequently, and most have come to us via referrals from happy clients.

So, here we show off a little by sharing some recent client testimonials with you.

We have worked with Hanan Nagi of on multiple projects since 2021.

We were introduced to Ummair Butt of by and have since worked on their product launch and collaboration news over the last two years.

With of , it was several months of work that strengthened the brand recognition via media and PR.

With of , it’s been a passion project for us as we have worked with her on developing stories around return to work for women.

We hope and look forward to continuing working with all four of them in the future.

15/06/2024

Eid Al Adha Mubarak to everyone celebrating.
May you have a restful holiday with your loved ones.

Address

Dubai

Telephone

+971502277301

Website

http://www.the-loop.me/

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