PiNKUS Marketing Agency

25/07/2016

Check this out.

https://www.linkedin.com/pulse/how-law-firms-slip-up-marketing-14-breakthrough-tips-boost-linnik?trk=hp-feed-article-title-publish

There are numerous law schools and institutions providing education and training specialists in the field of law around the Globe. An applicant (and often his or her family) needs to invest great

18/07/2016

If you want to grow your website or business, an e-mail list is truly an asset which can help you. Through an e-mail list, you can build a long-term connection with people. Since every person on your list is a potential customer, client, or reader. Your e-mail list has the potential to make you thousands of dollars in sales simply by sending some emails. People are not on your website every minute and not watching for your next social media update. But, they check their e-mail every day. So, why don't you meet them right where they are? Your e-mail list can lead to profit. It's really easy.

HOW TO GROW YOUR E-MAIL LIST.

1. On the website:
> Place the dynamic slide or popup form on your website;
> Place top bar with the subscription form;
> Best motivation to leave the contacts is the piece of useful and FREE information. Ask to fill the form to get the access to useful information;
> Place the frame with the form in the middle or in the end of the article or blog post;
> Make website page with the subscription.

2. On social media pages:
> Facebook allows to place “Subscribe” button on the page and even on the ads post;
> Some of the platforms like Mailchimp or Getresponse allow to integrate their forms into pages.

3. Make a contest or survey:
> You can collect the contacts using gamification mechanics. For example bring the friend and get discount for you and for the friend.

4. On the offline event:
> You can use the mobile apps to get the contacts (for example apps from mailchimp or getresponse to subscribe the visitors). All data automatically goes directly to you subscribers list in Mailchimp or Getresponse.

5. Webinars:
> Registration for the webinar usually happens using the email address and filling the registration form.

6. Media materials:
> Use the services (for example wistia) to integrate subscription form in audio or video file.

7. Emails:
> Include the link for subscription for your newsletter in your e-signature.

14/07/2016

HOW TO TELL THE WORLD ABOUT YOUR BUSINESS?

1. Create a Page on Social Media or invite your ideal customers to join. Make it fun and valuable.

2. Build your e-mail list. Create a freebie to give to people in exchange for their email address.

3. Make “cold calls” or send “cold emails” to potential prospects letting them know about how you can help.

4. Create unique business cards. Make your customers feel special by adding that WOW factor.

5. Write great content on your blog and keep in mind SEO tips to get more traffic.

6. Create an infographic out of your popular content. Write a super valuable EPIC piece of content on your blog and let everyone know about it. Invite people to link to it and share it.

7. Put up flyers and posters on the bulletin boards of your local coffee shops, co-working spaces, and other places.

8. Give a talk at networking or business events.

9. Create own workshop (webinar) and teach your potential customers something valuable. This helps you build your list and establish your authority and expert-level status.

10. Talk publicly about the work you’re doing, don’t be shy or overly humble.

11. Participate in discussion boards and forums. Answer questions all around the web. This allows you to share your expertise and grow your authority.

12. Make friends with local media.

13. Find bloggers to review your products. You’ll be surprised at the amount of traffic. Bloggers also love doing giveaways because it’s a great way to treat their audience.

14. Guest post on someone else’s website or blog, especially a popular one.

15. Run your own YouTube channel and invite others on it.

10/07/2016

If you are in business, social media is your online connection to customers and potential clients. You need to know how you can build your social media strategy. Today post is about it.

First of all, you have to know your target market. Then, you need to create a profile and content (when setting up accounts on different social media networks, make sure your logo, colour scheme, fonts and graphics are consistent). Before diving in and creating content online, carefully think through the message and goal of each post. The goal is to generate content that people will interact with by clicking on it, commenting, or sharing it with their friends.

You need to respond to comments and answer questions, show that you are a professional in this field. It's really important. When you create a content, use the next rule: maintain seventy percent engaging content and thirty percent promotional.

You should look at your analytics. Research should be the backbone of any social media strategy. Leverage this information to learn as much as possible about which content is making the biggest impact with your community. Evaluate how and why some content works and some falls short.

You should keep up with trends and revise and rework your strategy. Don’t be afraid to change strategy up! Your goal is to find the best strategy and achieve high results.

08/07/2016

The most important skill to close more sales is simply to listen! When communicating with a prospect, ask them open-ended questions to learn more about their needs. This makes them feel like an individual, and shows that you find their needs important.

07/07/2016

How to build effective Call To Action.

TIP # 1. Make your CTA simple. Utilize words Call, click, download, register, start.
TIP # 2. Make your CTA visible. Place it in the reader’s focus. Use contrasted buttons.
TIP # 3. Add deadline to your offer. Does your offer expire? Do you have limited number of seats? Use it to convince visitors to take action now.
TIP # 4. Show benefits, not features. Client worry about how he can resolve his problems, not about your features.
TIP # 5. Plan the path to conversion. This planning will help you to choose the best CTAs on every stage.
TIP # 6. Test your CTA. Make multiple versions and test which of them drive best results.

If you want to get more useful information, find us on Instagram: .ma

06/07/2016

30/06/2016

1. Customers value “GOOD’ service more than “FAST” service.
2. Customers love PERSONALIZATION, they will gladly pay more for it.
3. Customers will remember you if you can remember their name.
4. There are few things customers talk about more than a pleasant surprise.
5. Creating goodwill with customers doesn’t need to be expensive.
6. Customers will stick with your loyalty programs if you get them started.
7. Customers love brand stories and selling through stories is effective.
8. If you’re struggling to innovate, your customers are a great resource.
9. Selling “TIME” over money helps customers see the value of your brand.
10. If you bring up money, it makes customers more self-centered.

21/06/2016

http://www.slideshare.net/AndreiLinnik/pinkus-marketing-agency-63292143

18/06/2016

Check out " 22 Secrets of effective email marketing" in our blog.
http://pinkus-ma.com/our-blog/22-secrets-of-effective-email-marketing/

16/06/2016

5 reasons why You should make the new website for your business.

1. Does it work on mobile?
Is your website responsive? Adaptive at least? No? Then yes, you need a new website. Did you know that more than 65% wouldn’t recommend websites with poor mobile sites in 2016? Theres some food for thought.

2. Does it look modern?
If your website looks like Nokia 3310, you might be due for an upgrade. Seriously though, companies are seeing great results with nice looking and modern websites.

Check it out here: http://pinkus-ma.com/our-blog/5-reasons-why-you-should-make-the-new-website-for-your-business