08/03/2026
eCom Brands If You’re Not Using Email & SMS Marketing...
You’re Leaving 25-40% of Revenue on the Table.
→ Most brands think growth = “spend more on ads.”
→ Acquiring a customer with Paid Ads is expensive.
The real profit? It comes from increasing LTV (lifetime value) using Email & SMS marketing.
And tools like Klaviyo make it stupidly simple.
I’ve seen brands generate 25-40% of their total revenue just from owned channels (Email + SMS).
✅ Must-Have Pre & Post-Purchase Flows
Welcome Series:
→ For new subscribers (introduce brand, story, bestsellers, offer).
Abandoned Cart Flow
→ Recover lost sales with urgency & social proof.
Browse Abandonment:
→ Customer viewed but didn’t buy → retarget with best-sellers.
Post-Purchase Thank You:
→ Turn buyers into repeat customers with care tips & cross-sells.
Winback Flow:
→ Re-engage inactive customers with a special offer.
Subscription Reminders:
→ Perfect for consumables (coffee, supplements, skincare).
✅ Email Campaigns You Should Run Regularly
(These keep your list engaged and buying again)
→ Weekly Newsletter → Educate, entertain, and sell.
→ Product Launch Campaigns → Build hype before drops.
→ Seasonal Promotions → Holidays, Black Friday, Mother’s Day.
→ UGC & Testimonial Emails → Social proof = trust.
→ Educational Content → “How-to” guides, tips, lifestyle content.
→ Limited-Time Flash Sales → FOMO-driven quick wins.
✅ Don’t Forget SMS, SMS works because:
→ 98% open rates
→ Instant delivery
Examples:
→ “Your cart is expiring in 2 hours – checkout now.”
→ “Weekend-only deal: Buy 2, Get 1 Free.”
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If You’re Ready to Scale Profitably with Meta Ads, DM me “ADS” for a Free Strategy Session & Free Ad Account Audit.