16/07/2025
🚀 Big Updates to Google’s Performance Max: More Control, Better Results
If you’re using Performance Max campaigns to grow your business, Google just dropped some powerful updates that give you more control, clearer insights, and better ways to optimize for real business value.
Here’s what’s new:
🎯 New Customer Lifecycle Goals
Retention goals are now live! You can bid more aggressively for lapsed customers based on their lifetime value.
Get clearer data on your customer acquisition cost with a new reporting column.
Combine acquisition + retention to fully optimize for customer lifetime value.
🖼️ More Image Asset Control
Landing page images can now be automatically pulled to increase ad variety (with full control to remove or opt out).
Image enhancements let Google automatically crop your images to fit more placements — with future features like uncropping and animation on the way.
🔍 Improved Search Control
You can now add up to 10,000 campaign-level negative keywords (up from 100).
This gives you more power to steer the AI and avoid irrelevant searches.
Why It Matters:
These updates help advertisers do what matters most — acquire high-value customers, retain the right ones, and maximize every rupee spent with smarter automation and creative control.
👉 Want help making the most of these new features?
At Stomping360, we specialize in running high-performance Google Ads campaigns with a focus on growth, profit, and real ROI.
📩 Let’s talk: www.stomping360.com
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