23/06/2026
Before fixing any local business you run an AUDIT a simple health check that shows what's broken and what to do first. Here's the beginner version.
1) Profile health is the Google Business Profile claimed complete and verified?
2) Categories is the primary category correct? Are useful secondary categories added?
3) Reviews how many what rating and are they being replied to? Compare with competitors.
4) NAP consistency do Name Address Phone match across Google website Facebook and directories?
5) Website check does each service/area have a page? Is it clear mobile-friendly and fast?
6) Ranking check search service + city and service + near me. Where does the business actually show up?
Write findings as: good / needs work / missing. Now you have a clear action plan and something professional to show the client.
This audit alone can be your first paid (or free-for-proof) service.
Save this as your audit template.