13/05/2026
Gifting is ritual, memory, generosity, and presence.
TALESA was created to transform that cultural depth into a contemporary experience brand. We developed a visual identity system inspired by the architectural forms, landscapes, and ceremonial objects of the region. Softened tones, symbolic motifs, and tactile packaging come together to create a sense of understated luxury. The wordmark draws from the geometry of traditional arches, balancing sharp verticality with fluid movement. The color palette was built around three foundational tones: Sandstone, Palm Grove, and Earth. We created a set of symbolic elements inspired by local culture and environment, including dallah coffee pots, palm trees, desert dunes, incense burners, and mashrabiya forms. These assets function as subtle narrative devices across print, digital, and physical experiences.