Sēns.collective

01/08/2024

Boldness and authenticity. PíTKINA.

PíTKINA — premium normcore clothing.

Pampering — Style — Wormhole — an associative series that permeates the strategy implemented by the office team.

Read more about the case in the post →

28/07/2024

Working in a marketing office means constantly adapting to a dynamic, constantly evolving system. New projects, tasks, changing markets, trends, faster turnover of specialists than in other types of business.

One of the aspects that consolidates and makes our office work year after year as a well-coordinated mechanism is a special organized culture. In particular, a set of internal laws, the so-called “staples”, which allows employees to manage their processes competently and remain efficient, and newcomers to quickly join the system.

We have already talked about many, but not all, of these rules in the “process” section. Today we will shed light on the “question and responsibility mechanism”.

Read more in the cards →

24/07/2024

sēns.collective x Ditto — content strategy

Ditto is a concept store of Korean designers. The project carefully selects the presented aitems and brands in order to offer the best of the Korean fashion world and turn the idea of it upside down.

The brand positions itself as a partner and aims to form a trusting, sincere relationship with the audience. For Ditto, the value is in the people, the idea and the story that the clothes convey. Fashion is an opportunity to make a statement without words.

The key task of the content strategy was to describe the tools for building authentic communication between the brand and the audience.

The results of the work are shared in the post cards →

20/07/2024

Creating authentic, heartfelt stories in a sea of information noise is the core task of content marketing in the office. The path to this task is built through deliberate and calibrated steps based on sēns' approach to work and experience.

We summarized our approach to content marketing in a small manifesto →

20/07/2024

The concept of Work-Life Balance already contains a conflict in its name: work is opposed to life. Trying to catch the balance between the two creates a lot of inner tension and excessive anxiety. Not to mention the fact that the former is perceived as something bad, while the latter plays the role of good.

Does this dichotomy have a place for your current needs, or does the wheel of balance dictate that you need to pay attention to all 7-9 areas of life? Career, finances, vacations, family, friends, personal development... Is it realistic to give quality time to everything? Is there inspiration, upliftment, strength? Is "me" in a crisis where I am only capable of doing basic tasks?

We believe that you should create balance in your life, but do it in harmony with your current motivations, goals, and future needs.
In each individual life there can be a period for both continuous work and complete downshifting - the main thing is to feel and act from your own life cycles.

We asked Andrey Gusev, CEO of the bureau, what allows him not to create overstrain due to work on the way to that very balance? And we got the answer in 4 rules. Scroll through the cards →

15/07/2024

A selection of films from the bureau team.

Observing - bringing back a skill that is so often lost in the everyday rush →

06/07/2024

sēns.collective x Krishe — content

Krishe is a jewelry brand inspired by the idea of a person's acceptance of their "shadow", love for mistakes and imperfections.

As part of our work on the project, we created a complete brand strategy culminating in content. You can see the results of our content marketing work today.

Read more in the cards →

05/07/2024