06/05/2026
This commercial for The Great Eight — a gin by developed in collaboration with My World Austria — was created with the goal of making a bold statement. The intention was to position the product as high-quality, elegant, and exclusive, while building a distinctive brand world around it.
The concept focused on a dramatic staging of the brand’s creation, using symbolic elements and visual metaphors inspired by the label’s design and narrative. The logo itself was physically brought to life — carved in stone and cast in metal — reflecting the brand’s iconic character and the defined taste of the gin. As part of the process, the slogan “Rock solid taste” was developed to capture this essence.
The entire production was executed using real, practical effects, deliberately avoiding any 3D or CGI elements. This approach not only shaped the visual identity of the campaign but also allowed the making-of process, shared primarily through social media, to become a powerful extension of the storytelling.
Although this project was created some time ago, it remains a strong example of how concept, craftsmanship, and ex*****on can come together to define a brand.
