Ecom Chris

Ecom Chris I do ads Head of Media Buying at Cyrus Digital | Top 0.1% eCom Marketing Consultant & Affiliate Marketer | Generated +50€ Mio. with Ads 🚀

Little look at what’s been happening lately 👀Client wins, new milestones, team momentum, late nights, new moves and a lo...
14/09/2026

Little look at what’s been happening lately 👀

Client wins, new milestones, team momentum, late nights, new moves and a lot happening behind the scenes.

Building, improving and pushing for more. 🚀

Q4 is gonna be fun.

25/08/2026

Shipping speed for Q4 intensifies 🚀

08/08/2026

Your ad account says 5 ROAS. Your bank account says nothing is there.

So where did the money go?

Run Google, Meta and Pinterest at once and every platform claims the same sale.

Add up their numbers and you get more revenue than you actually made. 🤔

A client called and said cut Google. No profit, scale it back.We checked. Google was running at 3 to 4 ROAS with a 30% n...
07/08/2026

A client called and said cut Google. No profit, scale it back.

We checked. Google was running at 3 to 4 ROAS with a 30% net margin. His healthiest channel.

The leak was TikTok at 0.8 and Pinterest at around 1.

He almost killed the one thing that worked.

Your ad account is not neutral. It is scoring its own homework, and it always gives itself an A.

8 things to check before you cut anything.

06/08/2026

"What tROAS should I set?" is the wrong question.

The right one is: is my account ready for one at all?

Same target can print money in one account and kill another.

Feed, products, data. All of it changes the answer. 🤷

Your ROAS looks great. Your revenue is flat. Both things are true at once.Here is why. Max conversions and max conversio...
05/08/2026

Your ROAS looks great. Your revenue is flat. Both things are true at once.

Here is why. Max conversions and max conversion value have one job: find sales.

Nothing in that setting says the sale has to come from a new person.

So Google goes where sales are easiest. Your own past buyers. Your own brand name.

In the worst accounts we audit, 80% of the budget goes to people who already know the brand.

8 fixes inside. Swipe.

Posting this with my pants down so they know I am the hardest.
04/08/2026

Posting this with my pants down so they know I am the hardest.

04/08/2026

Imagine waking up at a random time every day.

Different food. Different places. Different work. Every single day.

Sounds fun for a week. Then your brain gives up. It cannot find a pattern.

Your campaign feels the same way when you change it daily. 🧠

83% of "best product" searches now show an AI answer. Last year it was 5%.Your brand is probably in none of them.Most pe...
03/08/2026

83% of "best product" searches now show an AI answer. Last year it was 5%.

Your brand is probably in none of them.

Most people call this an SEO problem. It is not.

Brands inside that answer box get a better click rate on their ads too.

So you skip it, and you pay more per click for the same buyer.

8 ways to get in. Swipe.

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