07/10/2026
A new chapter for Shinoi 🤍
With the new brand identity, we didn’t simply want to create a new look. We wanted to redefine Shinoi’s entire visual language — one that respects its Japanese roots while reflecting how modern, creative and distinctive Shinoi has become.
At the heart of the identity is the new handwritten wordmark: intentionally organic, imperfect and inspired by the expressive character of Japanese calligraphy. It is complemented by a floral emblem, a natural palette of ivory, warm beige and taupe, deep black and subtle gold accents. Paper textures, embossing and refined typography add a sense of warmth, craftsmanship and timelessness.
This visual language extends across the entire experience — from business cards, gift vouchers and the new menu to social media and the website. Every touchpoint, both physical and digital, follows the same idea: calm, refined and recognizable, without losing the personality of the restaurant.
The result isn’t an entirely new story. It’s an evolution of what was already there, translated into a stronger and more cohesive identity.
Same roots. A fresh tomorrow.
Japanese Fusion, renewed. ✨
