Brand Nexus

30/08/2024

A timely reminder from one of our favourite clients

07/09/2022

From the studios of Brand Nexus we present S1E13 of The Work with Sputnik & Dan Demaria

In this week's episode Sputnik and Dan look at The Work from Fuller Brand Communication, Welbourn O'Brien and some recent work from abroad. Plus a new initiative from the Adelaide Advertising & Design Club.

The Work we review this week includes:
“Bride Armour” - Carling Black Label - Ogilvy & Mather Johannesburg:
https://www.linkedin.com/.../cannes-lions.../...

Timex “Dumb Watch” OOH:
https://www.linkedin.com/.../eaonpritchard_wearily-i-find...
https://www.adnews.com.au/.../timex-ooh-the-right...

SA Govt DPC “A New State of Mind” – Fuller Brand Communication:
https://fuller.com.au/fuller-launches-south-australia.../

“That’s our Kimba” – Welbourn O'Brien O’Brien:
https://www.linkedin.com/.../welbourn-o%27brien_this-year...

Instacart – Droga5:
https://www.linkedin.com/.../droga5_the-world-is-your...

BigPond "Trawler"/"Marine Biology - BWM Dentsu Creative ANZ
https://www.youtube.com/watch?v=6L6-_qUNr2w
https://www.youtube.com/watch?v=eRPMlZIvOgA

Adelaide Advertising & Design Club Annual Talks:
https://aadc.com.au/news/annual-talks-2022



https://open.spotify.com/episode/7wn1b5K1tdthvUlgZBYa3k...

Listen to this episode from The Work with Sputnik and Dan Demaria on Spotify. This week Sputnik and Dan take a look at some of the best recent work from both Adelaide and abroad. And find out more about a new initiative on offer from the Adelaide Advertising and Design Club. It's all in S1E13.

15/08/2022

Sometimes the product just sells itself. The latest work from Brand Nexus for Manser Wines.

Brand Nexus is a strategic marketing consultancy borne out of the belief that an organisation's brand should be at the centre of everything it does - the Brand at the Nexus. Your brand isn't just your logo - your brand should represent what you stand for as an organisation.

01/06/2022

Recently I was part of a panel talking to start-up entrepreneurs about marketing and brand-building. A question from the audience was which books I would recommend to read about marketing so I went back through my physical and virtual bookcase to pull out some that have influenced me over the years.

11/04/2022

There hasn't been a company I've worked in or for that didn't have a problem that needed solving or an opportunity to exploit. Often the answer is "in plan sight" but just can't be seen. I've spent my career using creativity to solve problems and may be able to help your team do the same. Putting a day aside with myself as an independent creative moderator with a track record of commercial acumen might be able to help you and your team solve your one big problem.

In the 1950s and 60s, there were two school of thoughts about advertising. David Ogilvy, who started his agency a year before Bernbach, believed that advertising is a science that relies on formula. For Bernbach, on the other hand, advertising was an art.

09/04/2022

5 reasons Daniel Ricciardo's brand trumps his current performance

Sports-lovers back winners but Australian F1 driver Dan Ricciardo hasn’t been winning a lot lately. But that hasn’t stopped him from being arguably the most popular driver on the F1 circuit - not just here in Australia but around the F1 paddock and around the world. And here are the five reasons...

17/03/2022

Why you don't need a CMO

A concept gaining popularity in the U.S. at the moment - and particularly in the start-up world - is the "Fractional" C-suite. As the name suggests, a company can access a high-level CFO, COO or CMO at a fraction of their time - 1, 2 or 3 days a week - or as-needed. This gives a client fle

16/03/2022

Our first work out of Brand Nexus for client Manser Wines.

The Challenge: Manser Wines was a new winemaker with little brand presence in a crowded market-place - we need to help the brand stand out.

The Solution: The 4 acres of “Block 4” at Manser Wines’ Southern Adelaide Hills estate mimics the “terroir” of the Côte-Rôtie in the Northern Rhône wine region of France – considered the home of Shiraz. With a sloping North-facing terrain and random multi-clonal Shiraz plantings, premium “Block 4” Shiraz is produced almost identically to the traditional Shiraz of the Côte-Rôtie. As Manser Wines uses an authentic French method to create Shiraz, we found a way to link Manser Wines to the French.

Brand Nexus helped Manser Wines latch onto the simmering dispute between the French and Australian Governments over the recent cancellation of the $90 million French submarine contract. Launched in November 2021, Brand Nexus published a series of newspaper ads for Manser Wines in The Advertiser (Adelaide) lamenting the breakdown of the relationship between the traditional allies but thanking France for the traditional wine-making methods the winemaker has implemented. Not content with promoting this offer of reconciliation in Australia, Brand Nexus ran French-language press for Manser Wines in France in the l'Eveil Quotidien newspaper which services the Northern Rhône wine region. As Manser Wines’ target audience is a high income, older and discerning consumer, press advertising was selected as the medium of choice.

The Results: Manser Wines brand awareness tripled within 2 weeks of the advertising campaign going to print with a number of sales orders going directly to the winemaker’s website via an embedded QR code.

Credits:
Strategy: Dan Demaria
Concept & Copy: Jon Burden
Artwork: Andrew Rose