Electric Road

Electric Road We craft powerful connections between ⚡ People ⚡ Stories ⚡ Brands 🚀✨ Our work brings client's ideas to life, solves problems, and is effective and memorable.

We are a team of strategists, designers, producers and creators delivering brand and marketing solutions. Your ideas are our responsibility. The journey we take to tell your story is bold, honest and electric. Our end game is to drive great people and businesses forward while pushing the envelope and having some fun on the way…

Because only those at risk of going too far can possibly find out how far they can go!

The Surfy doesn’t miss. A short stroll from Seacliff beach, weekend eats worth the trip, and ocean views that do the tal...
16/09/2026

The Surfy doesn’t miss. A short stroll from Seacliff beach, weekend eats worth the trip, and ocean views that do the talking. Proud to have elevated The Surfy’s content, voice & menus.
         
Credits:
Daniel Marks
ANDY FRANCIS | heyandy__
THE SURFY

Sometimes, campaigns become the brands heartbeat. It is an ongoing challenge to produce creative that exists beyond a se...
09/09/2026

Sometimes, campaigns become the brands heartbeat.
 
It is an ongoing challenge to produce creative that exists beyond a season or a campaign. There are so many variables that can limit the longevity of an idea.
 
Every now and then and idea simultaneously connects with the business and its audience, outliving the intended media plan.
 
And this is exactly what happened in 2024 when we started fleshing out an idea for Corryton Burge Wines. With “Here For It”, we thought we were crafting a campaign that would reach a cross section of audiences across different channels to drive all forms of sales from retail, online and cellar door. 
 
Get in, create a stir. Make an impact. Get out.
 
What we uncovered wasn’t just a campaign slogan. We discovered a truth about the brand. Corryton Burge Wines produces wine for all of life’s moments, and because of this the campaign didn’t end. We were Here For It on Mothers Day. We were Here for the family lunch, the thankyou gesture, the so on and so on. Here For It became part of the brands culture, its language and identity.
 
So did the campaign serve its purpose? Yes, but more than that, years later the client still speaks the Here For It language. It is now the embodiment of the brand, from Cellar Door to bottle shop, and everything in between.

Credits: Adelaide Videographer + Reels

Sean is a rare find. With an eye for hospitality trends, a flair for creativity, and an eye for the camera. Simply put -...
08/09/2026

Sean is a rare find. With an eye for hospitality trends, a flair for creativity, and an eye for the camera. Simply put - he’s an asset to our social and marketing team.
 
Amidst the fast pace of agency life, his optimistic and considered approach to work is a calming force. 
 
You’ll find him curating content for a majority of our social accounts, doing all the things - producing, shooting, editing, word-smithing, and of course tracking the data every step of the way...
 
Wanna know what the algorithm likes these days? Ask Sean.
 
Wanna know the EPL scores from overnight? Also ask Sean.

New office activated!
28/08/2026

New office activated!

Mercato is an institution and we jumped at the opportunity to work with the brand and the amazing people behind it. Sinc...
10/08/2026

Mercato is an institution and we jumped at the opportunity to work with the brand and the amazing people behind it. Since the 70’s, they have been providing South Australian tables and pantry’s with a sense of Italy. Smallgoods, cheeses, coffee, oils, vinegars, pasta, you name it, they have it. 

Now, having relocated to North Adelaide, that legacy continues, and we’re proud to have been part of that journey. With a shared passion, we’ve helped usher in this new era through various marketing, content and design initiatives, and in the process it’s become our go-to office lunch spot.

If you haven’t already, go visit the team at their new premises, you wont regret it.

21/07/2026

ER is on the move... stay tuned 💙

The moments before the first bite.For Molly's x Tasting Australia, we captured the full experience from the pass to the...
16/07/2026

The moments before the first bite.

For Molly's x Tasting Australia, we captured the full experience from the pass to the table, bringing the atmosphere, craft and energy behind the event to life.

Happy 2nd Birthday Molly! 2 years ago, we were handed a blank canvas and told ‘When Molly’s opens, we want there to be a...
29/05/2026

Happy 2nd Birthday Molly!
 
2 years ago, we were handed a blank canvas and told ‘When Molly’s opens, we want there to be a line out the door’...Job done! 
 
Time flown by, and the To-do list has been endlessly fun. From building and launching the brand, regular production shoots, and more designs, animations and cool campaigns than you can poke a stick at...not to mention a few drinks, dinners and parties here and there! Sure, we can say that our work is so cool, but in the end it all comes down to relationships, we have a blast with the guys from Molly’s, like the sign says... ‘I like where this is going’!
 
Looking for a cool brand? Let us create one for you...
[email protected]

13/05/2026

This is our Group Chat... in ‘Reel’ format.

28/04/2026

Here’s a peek of what goes on behind the scenes… yes, it’s alot!

Check out the finished product this Sunday 4:30pm on

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Adelaide
Adelaide, SA

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