HONEN - Outsourced Marketing Services

15/09/2026

One of the things we've been changing at Honen is how we handle Meta leads.

Historically, a lead comes in and the sales team calls it.

But should every lead actually be called straight away?

Probably not.

So we've built a workflow that uses AI to grade each new lead before it reaches the sales team.

The idea is to work out:

→ Who looks ready for a conversation now?

→ Who needs more nurturing first?

→ Who should the sales team be prioritising?

That's useful on its own.

But it gets much more interesting when we connect it to everything else.

In our previous video we showed how we're using call transcripts and AI to analyse sales conversations.

Now we can start bringing together:

• The original Meta ad
• The information submitted by the lead
• The AI lead grade
• The actual sales call
• The call transcript
• The eventual sales outcome
• Meta CAPI data

So rather than simply asking:

“How much did this lead cost?”

We can start asking:

“Which ads are generating the people our sales team actually wants to speak to?”

I've recorded a walkthrough here:

🎥 https://youtube.com/watch?v=e7RW64CRVdw

Want to build this sort of system yourself?

👉 https://davecrm.com/

Want us to build it for you?

👉 https://va.honen.au/widget/bookings/discovery-call-new1

14/09/2026

AI isn't particularly interesting when it's just writing another email.

It gets much more interesting when it starts removing real operational bottlenecks.

Here's one we've just built.

A salesperson makes a call.

The call is recorded and transcribed through the CRM.

The transcript is automatically captured.

AI reads the conversation and provides coaching back to the sales team.

No manager needs to sit there listening to hours and hours of recordings.

And because it's automated, you aren't limited to checking five or ten calls.

You can analyse calls at scale.

That starts creating some very interesting possibilities:

→ Automatically score calls
→ Identify objection trends
→ Check script compliance
→ Find coaching opportunities
→ Compare high-performing and low-performing calls
→ Identify why appointments aren't converting

I've recorded a quick walkthrough showing the system.

https://youtube.com/watch?v=rkN_7JPPEhg

If you'd like to build this sort of thing yourself, we use GoHighLevel as the CRM foundation:

👉 https://davecrm.com

Or if you want Honen to help build the system for you:

👉 https://va.honen.au/widget/bookings/discovery-call-new1

01/05/2026

May the 1st has arrived.

I'll bet there are some weary solar installers today.

Here are the top 10 postcodes for quote requests on the jousto.com.au platform for April 2026.

1. 2765 (NSW)
2. 2170 (NSW)
3. 5000 (SA)
4. 5114 (SA)
5. 3029 (VIC)
6. 5108 (SA)
7. 2147 (NSW)
8. 3030 (VIC)
9. 3805 (VIC)
10. 5085 (SA)

We have generated 35 Quote Requests already this morning, so we are not really seeing any drop in demand. But we are seeing a higher mix of Solar + Battery, rather than Battery Upgrade enquiry.

Fox, Goodwe & Sungrow have been the most requested brands for the month.

Send a message to learn more

25/04/2026

If I had to summarise Jousto in one line:

👉 We handle the early stage so you don’t waste time.

That’s it.

Everything else is just how we do it.

24/04/2026

You’re not buying leads.

You’re buying time back.

Time not spent:
– explaining basics
– chasing tyre kickers
– defending pricing

And that turns into:
👉 better conversations
👉 higher close rates

That’s the actual product.

23/04/2026

The worst part of the sales process?

The start.

Where the customer:
– doesn’t understand the system
– has no pricing context
– isn’t sure what they want

That’s the messy stage.

That’s exactly what Jousto handles.

👉 education
👉 system understanding
👉 pricing
👉 qualification

So you don’t have to.

22/04/2026

Are you struggling to find quality leads for your Australian business? You’re not alone! Many B2B companies face the same challenge. One effective approach is to focus on your existing customer base — revisit past clients and upsell or ask for referrals. Data shows that retaining existing customers can be five times cheaper than acquiring new ones. Plus, satisfied clients are often your best advocates! What strategies have you used to boost client referrals? Share your experiences below!

22/04/2026

The old model is broken.

Lead → qualify → educate → price → maybe close

Most never make it to the end.

Jousto flips it:

👉 educate
👉 qualify
👉 set pricing expectations
👉 THEN connect

That one change does everything:

– less time wasted
– better conversations
– higher close rates

Not more leads.

Better ones.

21/04/2026

Are you struggling to consistently fill your sales pipeline? You're not alone! Many Australian businesses face this challenge, especially in a competitive market. One proven strategy is to refine your targeting. Identify your ideal customer profile and tailor your messaging specifically to their needs. This helps create a stronger connection and increases conversion rates. Remember, it's not about reaching everyone—it's about reaching the right ones. What's your biggest hurdle in lead generation? Let's discuss!

21/04/2026

Most leads are broken.

Not because they’re bad people…

Because they’re not ready.

They’re:
– just browsing
– asking “how much?”
– comparing everything
– or not even sure what they need

And installers end up doing:
👉 education
👉 qualification
👉 pricing

All in one conversation.

That’s where time gets burned.

Jousto flips that.

We handle the messy early stage.

So when a lead reaches you…

They’re actually ready to move forward.

👉 https://jousto.com.au/buyer/register