Purple Giraffe

Purple Giraffe Based in Adelaide, Perth and Brisbane we work with you to create a marketing mix that is aligned with your business objectives.

Purple Giraffe was founded in Adelaide in 2014 when marketing professional, Lynda Schenk, recognised a growing need for outsourced marketing consultants. She soon put her extensive marketing experience to work offering businesses the flexibility, cost-effectiveness and many other benefits that come from outsourcing their marketing needs. Lynda’s refreshing philosophy that underpins Purple Giraffe and its unique client-focus is “When you win, we win.”

As the 2026 financial year draws closer, it’s the perfect time to reflect on your marketing spend.Have you achieved what...
29/05/2026

As the 2026 financial year draws closer, it’s the perfect time to reflect on your marketing spend.

Have you achieved what you set out to? And how can any remaining budget be used to set your business up for success in the year ahead?

Now is the ideal time to reassess your strategy, invest in brand-building initiatives, or lay the groundwork for sustainable growth.

🔗 Build your momentum heading into the new financial year: https://loom.ly/e4pS2zU

Do you really know who your best clients are?It sounds like a simple question, but it’s one of the most powerful foundat...
27/05/2026

Do you really know who your best clients are?

It sounds like a simple question, but it’s one of the most powerful foundations of effective marketing.

When you clearly define your ideal client are, everything sharpens - your messaging, your strategy, your services and who you attract. You stop trying to speak to everyone and start resonating with the right people.

At Purple Giraffe, we don’t market broadly we’re intentional and by identifying clear client avatars, we’re able to focus our energy where it creates the most impact - for our clients and for ourselves.

Because great marketing isn’t louder. It’s more aligned.

🔗 We've laid out everything you need to know here: https://loom.ly/mzLPYro

Thoughtful communication plays a vital role in shaping first impressions - particularly in environments built on trust, ...
21/05/2026

Thoughtful communication plays a vital role in shaping first impressions - particularly in environments built on trust, care and connection.

We partnered with Aged Care provider, Warrina Homes to redevelop their Retirement Village Resident Welcome Guide, simplifying language, streamlining content and introducing a refreshed design that is clear, accessible and welcoming.

The result is a user-friendly resource that truly reflects Warrina Homes' commitment to quality and excellence.

Read the full case study to see how thoughtful content, design and collaboration came together 👉 https://loom.ly/Q5iKtaQ

Happy birthday Lucy! 🦒💜Lucy recently joined us as part of our expansion into Queensland, and we’re thrilled to have her ...
18/05/2026

Happy birthday Lucy! 🦒💜

Lucy recently joined us as part of our expansion into Queensland, and we’re thrilled to have her as part of our team!

Her bright spirit, welcoming nature, and fantastic marketing skills make you a perfect fit for our Tower. We’re lucky to have you!

Wishing you a wonderful day filled with love, laughter, and all the joy you deserve. Here's to another amazing year ahead! 🎂🎈

14/05/2026

Our ‘Get to Know the Team’ series is back ✨

Next up in the hot seat is Chelsea, who’s already making her mark with us. 🦒💜

After completing her uni placement with us last year, we liked her so much we decided to keep her around permanently. 😉

If you haven’t met Chelsea yet, now’s your chance to get to know her.

Tourism success today isn’t measured by visitor numbers alone.Travellers are seeking experiences that connect people to ...
13/05/2026

Tourism success today isn’t measured by visitor numbers alone.

Travellers are seeking experiences that connect people to place. So, tourism operators are rethinking how they design, deliver and market what they offer.

This is where the 4 Cs of tourism come into play: Conservation, Community, Culture and Commerce.

Together, they provide a clear framework for building sustainable tourism businesses as well as a powerful guide for helping you attract the right audience, build trust and cut through a crowded market.

Because the future of tourism belongs to brands that stand for something, not just somewhere.

Take a deeper dive in our latest blog:
👉 https://loom.ly/HNGVSsM

Welcome back Tanya 🦒💜Our herd is absolutely buzzing with excitement as we welcome Tanya back from maternity leave! After...
08/05/2026

Welcome back Tanya 🦒💜

Our herd is absolutely buzzing with excitement as we welcome Tanya back from maternity leave! After 10 months of snuggles with her little baby giraffe, she’s back with her signature warmth, positivity and those superhero-level skills we’ve all missed.

And we can’t wait to hear all about motherhood and her reality TV binge sessions!

We’re beyond lucky to have you back Tanya!

May is when intentions turn into reality. By May, most businesses know if their marketing is working, or if something fe...
06/05/2026

May is when intentions turn into reality. By May, most businesses know if their marketing is working, or if something feels a little off.

The Purple Giraffe Marketing Health Check is a quick, practical way to assess the wellbeing of your marketing. It looks at your thinking, direction and assets to highlight strengths, uncover gaps and bring focus back to what matters most.

You can complete the full check or focus on the sections most relevant to your business.

Honest answers lead to clear insights, and a more confident path forward for the year ahead.

Take our Marketing Health Check ▶️ https://loom.ly/FPZQ4Fs

02/05/2026

Today we’re celebrating a very special Giraffe, Kelly and the incredible impact she continues to have on Purple
Giraffe. 💜🦒

From day one, Kelly has led with integrity, care and a deep commitment to doing great work for our clients and our team. As our General Manager, she brings calm clarity to complexity, backs her people, and never loses sight of the bigger picture.

Kelly is the kind of Giraffe who strengthens the whole Tower. Loyal, thoughtful and driven, she plays a significant role in shaping who we are and how we work.

We’re grateful for her leadership, her friendship and the steady presence she brings to the business. Here's to you Kel! 🥳

29/04/2026

Purple Giraffe is proud to be part of the Leaders community. It’s an opportunity to connect with a diverse group of local Australian leaders, gain new perspectives and have conversations that go beyond the surface.

For us, it’s not just about networking. It’s about continuous growth, stronger leadership and bringing that thinking back into how we work.

That’s why being part of a community like this matters. It helps us stay sharp, challenge our thinking and continue delivering meaningful outcomes.

South Australian Leaders | WA Leaders

Address

Head Office , Suite 5/181 Gilles Street
Adelaide, SA
5000

Website

https://www.linkedin.com/company/purplegiraffeau/

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