Purple Giraffe

20/10/2026

Today the Tower is celebrating because it’s Ari’s birthday! 🥳

Ari brings creativity, curiosity and plenty of good energy to our herd. We’re so grateful for the ideas, enthusiasm and personality that she bring to the team every day.

We hope your birthday is filled with all your favourite things, plenty of celebrations and maybe a well-deserved slice of cake (or two). 🎂

Have the best day, Ari! We hope you feel as appreciated today as you are every day by the herd. 💜

16/10/2026

Happy Birthday, Sarah! 🦒💜

Sending the biggest birthday wishes to our wonderful Sarah!

We hope your day is filled with all the good things: cake, laughter and those special little moments that are so memorable.

While you’re on parental leave we're all missing your creativity, kindness and energy you bring to the team, but we’re so happy you’re soaking up this precious time with your growing family.

Have the best day, Sarah! We’re sending lots of love from the herd and look forward to having you back around the Tower.

15/10/2026

We’re looking forward to sharing some insights with Fremantle’s tourism and hospitality businesses!

A great opportunity to get together, challenge how you think about your marketing and walk away with some practical ideas you can put into action.

Thanks to the Fremantle Chamber of Commerce for having us!

Hope to see some familiar and new faces there! 👇

🌏 Why would someone choose your business?

Tourism & hospitality businesses, join us and Purple Giraffe to sharpen your offer, define your point of difference & create marketing that resonates.

📅 Thursday 5 November
🕛 12:00pm–1:00pm

🎟️ FREE for FCC Members. Book now 👉 https://www.fremantlechamber.com.au/events/how-to-attract-more-visitors

13/10/2026

Ever wondered what life looks like as a Giraffe? 🦒

Come along with Julia for a day in the Queensland herd! From coffee runs and client chats to creative brainstorms, team catch ups and everything in between.

No two days are ever the same… and that’s exactly how we like it.

From strategy to creativity (and plenty of coffee in between), this is life as a Giraffe. 💜

12/10/2026

Happy Birthday, Simone! Today we’re celebrating one of our very own wonderful giraffes 🦒💜

We hope your day is filled with plenty of laughter, great food, favourite people and all the little things that make you smile.

We’re very lucky to have you as part of the herd and along for the Purple Giraffe journey. Here’s to many more milestones, celebrations and good times ahead.

Have the best birthday, Simone!

12/10/2026

The SA w**e industry had plenty to celebrate at the Royal Adelaide W**e Show!🍷

South Australian w**eries took home 12 of the 26 trophies at the 2026 Royal Adelaide W**e Show, with the Adelaide Hills putting in a particularly strong showing.

We’re incredibly proud of our Head Giraffe, Lynda Schenk, National Chair of W**e Communicators of Australia Inc, who played a key role in supporting this year’s show. Our Giraffes were also there to back Lynda, celebrate the industry and catch up with plenty of familiar faces along the way.

Some fantastic results worth celebrating, including a special cheers to:

🏆 Sidewood Estate – Best Pinot Noir
🏆 Simon Tolley W**es – Best Sparkling W**e
🏆 Wolf Blass – Legend of the Vine

Congratulations to all the winners and trophy recipients.

There’s plenty to be excited about in SA w**e, and we’re proud to support the industry we work alongside. 🍷🦒

**eShow **e **eIndustry **eExcellence

07/10/2026

Are your reels turning scrolls into thumb stopping moments and clicks?

Reels grab attention fast, boost engagement, showcase your brand personality, and drive traffic to your website.

We’ve laid out everything you need to know about engaging reels:
👉 https://loom.ly/kX3RSTc

06/10/2026

AI is changing how brands get seen, trusted and remembered.

In this Tower Talk, Shreya and Chloe unpack what PR looks like in the age of AI and content generation, and why credibility matters more than ever.

As search evolves and audiences increasingly turn to trusted sources, strong storytelling, earned media and brand reputation are becoming even more valuable.

So, where does PR fit in an AI-driven world? Watch the latest discussion from the Tower to find out. 🦒

Talk to the Tower about keeping your brand visible, credible and part of the right conversations: https://loom.ly/e4pS2zU

05/10/2026

When it comes to brand: bigger doesn’t always mean better.

Your brand is the heartbeat of your business - it’s what keeps your audience engaged, builds trust, and makes people choose you over the competition.

A strong brand is consistent, authentic, and strong enough to evolve without losing its core identity.

So, how can your business scale its brand without sacrificing character?

🔗 Find out more: https://loom.ly/i0ZjL4A

01/10/2026

Something exceptional for a cause that matters. 💜

For families experiencing hardship, everyday essentials like nappies, toiletries, clothing, bedding and school supplies can make a meaningful difference.

That’s where Treasure Boxes comes in, providing essential items to South Australian children and families when they need support most.

Through our prize draw, you can help support their important work while taking your chance to win something truly special.

Ready to help make a difference?

🔗 Get your entries in: https://loom.ly/vAXNZtw