Purple Giraffe

Purple Giraffe Based in Adelaide, Perth and Brisbane we work with you to create a marketing mix that is aligned with your business objectives.

Purple Giraffe was founded in Adelaide in 2014 when marketing professional, Lynda Schenk, recognised a growing need for outsourced marketing consultants. She soon put her extensive marketing experience to work offering businesses the flexibility, cost-effectiveness and many other benefits that come from outsourcing their marketing needs. Lynda’s refreshing philosophy that underpins Purple Giraffe and its unique client-focus is “When you win, we win.”

31/08/2026

Is SEO dead, or is it just evolving?

The digital landscape is changing faster than you can say “algorithm update”, and the way people discover brands is changing with it.

AI-powered search is changing the game, with AEO and GEO becoming increasingly important. But here’s the thing: SEO isn’t going anywhere. It’s still the foundation.

A strong SEO strategy lays the groundwork your brand needs to build an effective digital strategy and stay discoverable as search continues to evolve.

Think of it this way: SEO is the foundation. AEO and GEO are the next floors of the building.

That’s the big takeaway from Alice and Chelsea’s latest Tower Table: don’t ditch SEO. Build on it.

Not sure what this means for your brand? Let’s figure it out together.

🔗 https://loom.ly/e4pS2zU

Spotted: Subarshan (Suba) Thiyagarajah representing Purple Giraffe in InDaily's Corporate Ladder!Our AI and Digital Sol...
27/08/2026

Spotted: Subarshan (Suba) Thiyagarajah representing Purple Giraffe in InDaily's Corporate Ladder!

Our AI and Digital Solutions Consultant, Suba, has been featured in the latest edition of InDaily’s Corporate Ladder.

With more than eight years of experience across AI, technology delivery and digital solutions, Suba is helping strengthen Purple Giraffe’s digital capability and deliver smarter outcomes for our clients.

We’re pleased to see Suba recognised by InDaily and even more pleased to have him as part of the herd.

🔗 Meet Suba and discover the AI and digital expertise he brings to Purple Giraffe: https://loom.ly/e5YoVBE

Last call to join the Queensland herd. 🦒Purple Giraffe is looking for an experienced Marketing Consultant to help shape ...
27/08/2026

Last call to join the Queensland herd. 🦒

Purple Giraffe is looking for an experienced Marketing Consultant to help shape the next chapter of our Queensland growth.

This hybrid role combines marketing consultancy and business development, giving you the opportunity to develop strategies for clients, build strong relationships and help grow our presence across Queensland.

If you’re a commercially minded marketer who loves creating impact, connecting with people and turning opportunities into outcomes, we’d love to hear from you.

Applications close 5:00pm 31 August. Don’t miss your chance to join the Tower.

🔗 https://loom.ly/124Tdok

25/08/2026

Happy second Giraffe-versary to Vinavie! 💜🦒

Over the past two years, Vinavie has brought so much care, creativity and positive energy to the Purple Giraffe herd. Her thoughtful approach, willingness to jump in and support the team, and the warmth she brings to everything she does make her such a valued part of the Tower.

We’re incredibly grateful for everything you have contributed over the past two years, Vinavie, and we’re looking forward to many more milestones, laughs and successes together.

Happy two years with the herd and here's to many more! 🎉

Welcome to the Tower, Suba! 💜🦒Suba is joining the Tower as our AI giraffe. With more than eight years’ experience across...
21/08/2026

Welcome to the Tower, Suba! 💜🦒

Suba is joining the Tower as our AI giraffe. With more than eight years’ experience across digital project management, operations and AI, Suba brings a practical, people-focused approach to solving complex digital challenges.

At Purple Giraffe, he leads our AI and digital solutions, supporting website projects, smarter systems and better outcomes for our team and clients.

Originally from Sri Lanka and now based in Adelaide, Suba has already got some great runs on the board.

We’re thrilled to have you in the herd, Suba!

19/08/2026

Happy birthday to our wonderful Chelsea! 🎉💜

Today, we’re celebrating the warmth, energy and positivity you bring to the herd. Your thoughtful nature and willingness to always lend a hand makes such a difference to the team, and we’re very lucky to have you with us.

We hope your day is filled with plenty of laughs, cake and all your favourite things. Wishing you a very happy birthday and an amazing year ahead! 🦒✨

More than marketing. A chance to influence real growth. 🦒Purple Giraffe is looking for an experienced Marketing Consulta...
17/08/2026

More than marketing. A chance to influence real growth. 🦒

Purple Giraffe is looking for an experienced Marketing Consultant to join our Queensland team.

This hybrid role combines strategic marketing with business development, so we’re looking for someone who can build strong client relationships, deliver great marketing outcomes and help grow our presence in Queensland.

If you’re an experienced marketer who loves working with clients and spotting new opportunities, we’d love to hear from you.

Ready to help us grow the Queensland herd?

🔗 https://loom.ly/124Tdok

One marketing trend we’re loving right now: EGC.Employee-Generated Content is reshaping how brands connect online, with ...
13/08/2026

One marketing trend we’re loving right now: EGC.

Employee-Generated Content is reshaping how brands connect online, with audiences engaging more with authentic stories, behind-the-scenes moments, and real people than polished corporate messaging.

From “WorkTok” to personal LinkedIn storytelling, employees are becoming some of the most powerful brand advocates a business can have.

So why is EGC working so well and why should your business embrace it?

Read our latest blog to find out.👇
https://loom.ly/OA5hyH4

Join us in welcoming our newest Intern, Bianca, to the Tower 🦒Bianca has joined the Purple Giraffe team during her final...
12/08/2026

Join us in welcoming our newest Intern, Bianca, to the Tower 🦒

Bianca has joined the Purple Giraffe team during her final semester of a Bachelor of Media and Communications at Adelaide University, where she has developed a passion for all things digital marketing.

During her internship, Bianca is excited to gain hands-on experience, expand her marketing skill set and contribute to the creative work happening across the Tower. With a particular interest in social media content creation and building meaningful digital connections, she is looking forward to learning from the team and getting involved in our day-to-day projects.

Outside of work, you'll find Bianca out and about with her friends exploring Adelaide’s café and bar scene, testing new matcha or staying in scrolling TikTok and watching Gossip Girl for the fifth time.

Welcome to the Tower, Bianca! We’re excited to have you as part of the herd!

05/08/2026

Plan better. Communicate clearly. Market smarter.

A new financial year is a good opportunity to reset your marketing and make sure it is aligned with where your business is heading.

Take the time to map out your key campaigns, events and priorities for the year ahead, refresh your messaging so it clearly reflects your services and value, and review your current marketing assets and processes to see what is working and where there is room to improve.

A more considered approach now can help create clearer communication, stronger systems and more effective marketing throughout the year.

Reset your marketing. Refocus your year. Talk to our team about how we can help.

🔗 https://loom.ly/e4pS2zU

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Head Office , Suite 5/181 Gilles Street
Adelaide, SA
5000

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