The Local PR House

01/05/2021

Do you have a marketing goal to build better relationships with other businesses? Form partnerships that are mutually beneficial, resulting in increased sales and positive brand exposure? It can be hard to know where to start, especially if you are a owner. As a strategist and implementer, I can help your business reach that goal.

03/03/2021

Don’t have the time to harness social media for your business? Really want to position yourself as an expert in your industry, but don’t think you can squeeze it into your busy schedule? Let The Local PR House do the work for you. Visit our page or call Leanne to find out how I can help your business. Let me take the pressure off you.

Top tips on minimising the risk involved with outsourcing a key back office function, area of operations or project within your business.

16/02/2021

If you can’t connect in person, the next best way is by video. Customers want to connect with real people. They want to see your facial expressions to know you are genuine, and brand trust will follow. Embed your video into your website, share on social media, even include it in your emails. Make videos a part of your business marketing communications mix today.

It’s a good idea to keep your video snappy and to the point. as research shows, videos that are two minutes or less have a higher engagement rate.

16/01/2021

Is your business about to launch a new product? Have a new service to offer? Maybe you recently won an industry award and want to tell the world. Having a promotional strategy is important if you want the right people to hear your news. Call The Local PR House to find out how.

17/12/2020

This article really highlights the importance of not always diversifying your market. It’s about creating and nurturing the market you have and really listening to what your existing customers need and want. And it doesn’t have to be done through a hard sales pitch. Use your brand’s voice to build influence and become an authority in your industry so that customers will look to you to satisfy their needs.

Julie Masters, CEO of Influence Nation shares the questions you should ask yourself to create authority in your business brand.

01/12/2020

Build your personal or business reputation through well written blogs and trade articles. Don’t know where to start? The Local PR House is your answer.

Do you find it hard to come up with content for your social media or digital platforms? Need someone to write articles, but don’t have qualified staff to do it? Let The Local PR House take the stress away. Call Leanne on 0419921087 to find out how she can help your business.

12/11/2020

Sometimes we can’t always meet the customer’s expectations. But how they react to the news depends greatly on how the message is delivered. Whether it’s online, face-to-face or over the phone, showing empathy and providing a solution if there is one, goes a long way to saving your relationship with the customer. Monique Richardson from Inside Small Business gives us some tips on how to deliver bad news.

You may have to deliver bad news due to privacy, legal or policy reasons, stock availability, or an inability to provide a service at a desired time.

19/10/2020

Have you heard of Marslow’s “Heirarchy of Needs”? Abraham Marslow (1943) developed the “Theory of Human Motivation”, a basic psychology of what everyone needs and wants to live a fulfilling life. It’s what motivates them to make purchasing decisions. So when a customer comes to you, they are looking to fulfill one or more of these needs. Do you know which ones your business can fulfill? Knowing what’s important to your customers right now will also go a long way to providing them with what they need. Today, I would say safety is a strong need for everyone, but I wouldn’t discount physiological needs either.

28/09/2020

Being aware of the gaps in your target market definitely provides opportunities to increase business. But knowing how to reach your target audiences effectively in these markets can mean the difference between successful long term relationships or losing that opportunity.

The key to turning a side hustle into your 9-5 is to make sure you’re following your true passions -loving and believing in what you do is essential.

16/09/2020

Congratulations to Activa Homes Group Pty Ltd - Perth Home Builder & Developer, just announced as Small Residential Building Business of the Year. In a year that has been fraught with uncertainty, it’s great to see small business flourish.

Congratulations to member , winner of the .aus Small Residential Building Business of the Year Award, in the 2020 Business Leadership Award. Specialising in custom single storey, double storey and multi-unit developments, Activa’s focus is on quality and value for their clients.

13/09/2020

Don’t underestimate the power of customer loyalty in your brand strategy.

Increasing customer loyalty rates by five per cent lifts profits by 25 to 95 per cent, so it is well worth the investment of time and energy.

03/09/2020

Tip: Let customers know how you can solve their problem.