Elephant Pigeon Communication

Elephant Pigeon Communication Strategy, PR and marketing for farm-to-table businesses.

So this just happened. 3 reasons I wanted you to know:💰 1 good email can be faster and more effective than weeks of soci...
29/05/2026

So this just happened. 3 reasons I wanted you to know:
💰 1 good email can be faster and more effective than weeks of social media*
💰 It's often easier to bring people back into the fold than chasing down new customers.
💰 There's a lot of focus on big numbers and virality in marketing. Don't compare yourself to the Instagram gurus banging on about $10k campaigns when 3 sales you didn't have last week is still a solid result - you're probably doing great.

*As always, not saying ditch social. Just branch out a little and don't put all your eggs in Zuck's basket.

Happy weekend! This has been my 4th year helping CC and the team get word out, but sadly my first not attending (thanks...
02/05/2026

Happy weekend! This has been my 4th year helping CC and the team get word out, but sadly my first not attending (thanks, moon boot).

This festival is full of heart and punches well above it's weight - if you're up for a last minute adventure on your long weekend, it's well worth the trip! Great food, fresh air, old school fair fun. Have a rosella ice cream and serve of CC's spring rolls for me!

29/04/2026

I'm not here to tell you not to use AI in your marketing, just that this is one place you shouldn't be doing it!

Lately I've seen a few wonderful local food businesses use AI 'models' in their social media posts. Promoting products, or events or behind the scenes tours. I get it, AI is affordable, fast and can help you get photos of things that don't exist yet. But if you're a community minded local business, you're taking a step back. It looks dishonest (and a little like you don't have customers to take photos of?)

You don't have to spend a fortune - get your customers involved. Take some quick snaps of them with your phone - they'll feel involved, and other people will feel more drawn to them than to some pixels ChatGPT spat out.

Much needed weekend back home ♥️ Old traditions, new pizza place
27/04/2026

Much needed weekend back home ♥️ Old traditions, new pizza place

Congrats to Blind Boy Brewing who are wrapping up a run of Saturday pop-ups at Food Connect Shed - you can check the l...
25/04/2026

Congrats to Blind Boy Brewing who are wrapping up a run of Saturday pop-ups at Food Connect Shed - you can check the last one out today, 2-7pm!

In the lead-up, I've loved giving Jacob a hand in sharing his story with local media and industry mags - 7 pieces of coverage and counting, with a few more interviews to come.

As the name might give away, Jacob is legally blind - but he hasn't let that stop him brewing a mean beer (as ever I'm partial to a sour, and his lime is 🤌). With most people having misconceptions about what 'blindness' means (only a small percentage of blind people have absolutely no vision), he found it tough to get a go in the field he loved - so he forged his own path, and is smashing stereotypes of what people with disability are capable of in the workplace.

From the speakeasy era to the way their cans are designed with accessibility in mind, check 's brilliant piece for Australia's top beer nerd site, The Crafty Pint - link below.

And if you're in Brisbane, head to Food Connect Shed 2-7pm for the final Saturday pop up feat:
🎥Screenings of 'Brewing Blind,' a fab short doco on Jacob's story (filmmaker Matt Williams will be there!)
🎵 Live music
🧆Kick ass Egyptian Sunset plate by Ta'ameya
🍻Lots of excellent beer.

So, I broke my foot. Which is annoying. But it means I've got some space in May for 2 food or ag businesses keen to get ...
23/04/2026

So, I broke my foot. Which is annoying. But it means I've got some space in May for 2 food or ag businesses keen to get some guidance on your DIY PR & marketing, as long as you're happy to chat over Zoom!

This makes it $220 for my 1:1 Starter Sessions - designed to give you confidence, clarity and some new motivation when it comes to promoting your business. Best used when you've got a particular 'wtf-do-I-do-next' hurdle, need some new ideas for growth, or want feedback on an existing plan.

Includes:
🌱Pre-meeting questionnaire (to get the ideas flowing and help me hit the ground running)
🌱60-minute consult (Zoom or in-person within 1 hour of Brisbane)
🌱Summary email with key takeaways, and 3 high-impact action steps

Keen? Shoot me a message and let's lock something in.

Cost-of-living scaries got you feeling shaky? The good news is, even if people are pulling back in some places, they're...
23/04/2026

Cost-of-living scaries got you feeling shaky? The good news is, even if people are pulling back in some places, they're still spending on what matters to them - you've just got to find out what that is, and how to be it.

I launched my business just before the 2019 bushfires, and went full time during COVID. I don't think I've ever worked with a client who could be described as 'cheap.' And if there's something I've learned from promoting 'expensive' businesses through strange times, it's that there tend to be 5 buckets people fall into when it comes to what they prioritise in odd times.

Flick through, see what fits, and if you need a hand working out which ones your customers are (or who you'd rather be appealing to), let me know - I've got availability for 1:1 strategy sessions in May.

TLDR: Do you want my tried-and-tested tips on finding/keeping customers in tricky times? Or is that a bit heavy right no...
09/04/2026

TLDR: Do you want my tried-and-tested tips on finding/keeping customers in tricky times? Or is that a bit heavy right now?

I’ve always occupied a weird in-between space. I grew up on a sort-of hobby farm, but was never a ‘farm kid’ or a townie. Since I was 18 I’ve never lived more than 10min from Brisbane’s CBD, but I don’t feel like a city person. I’ve worked in hospo and in ag.

This limbo can feel a bit weird sometimes, but it means I understand my clients’ world while living in their customers’ - I can translate what one needs to say into what the other needs/wants to hear (or buy).

Now, enter this latest global/economic f**kery.

The world-hopping continues, but the gap is feeling a little wider. It’s catastrophe in one ear and ‘she’ll be right’ in the other.

I’m pitching craft beer and tourism stories to media one minute, writing an email about food system crisis the next. Telling my friends Australia actually produces more food than we eat, but also maybe they should worry more about farmers’ access to diesel than their own fuel bill.

Cost of living issues and disruptions feel inevitable to those of us in the industry, but people outside it seem... not as worried as I expected? So I had all this content planned about how to keep connecting (and selling) when budgets are tight... but worried it sounded a bit fear-mongery.

But then stuff about how to sell tickets to on-farm events felt a little tone deaf 😅 And then what if we get another unhinged tweet (or worse) from the USA that makes everything I said the day before redundant or insensitive?

All this to say - my farm-city-fence-sitting and thinking-through is usually a big strength but admittedly has me a little frozen right now. Hopefully by putting this out there i’ll get a little unstuck, but also, would love to hear what YOU want help with.

Excited to be working with Food Connect Foundation on another 🥕In 2024 we brought together over 1200 delegates from a...
24/03/2026

Excited to be working with Food Connect Foundation on another 🥕

In 2024 we brought together over 1200 delegates from all corners of the food system - school mums, uni students, farmers, chefs, wholesalers, government and more - for 3 days of conversations and workshops that really moved things from "yes OK we should all eat more locally" to "HOW can we create the communities and systems to make this doable?" It was just the beginning but the outcomes (partnerships, pathways, government meetings, procurement leads) were brilliant, and I can't wait to see what happens this year.

Program and ticket release to come. In the meantime, FCF would particularly love to hear from:
🍏 Forward-thinking organisations who'd be up for sponsoring the event - supporting a more resilient food future for your community, and getting your message in front of a passionate, targeted group of people working in food and farming.
🍏 Chefs working in hospitals, daycares, prisons and other 'institutional' kitchens, who've made an effort to source locally or direct from producer (or farmers who supply to one of these settings)

Email [email protected] if you know someone who fits the bill.

On Friday I joined some lovely Food Agribusiness Network FAN legends for one of the final lunch services for long-time c...
01/03/2026

On Friday I joined some lovely Food Agribusiness Network FAN legends for one of the final lunch services for long-time client Project Salubrious.

It's been a joy to work with Kurt and his team over the last 4 years. Not just for the wins (sold out events and classes, getting Best of QLD and AGFG awards over the line...) but for being part of something that meant so much to so many people. When we first launched the PR campaign for the cafe's opening, there were some raised eyebrows at the idea of a gluten-free cafe in Burpengary... but within days, media were letting me know their articles and social posts on it were attracting insane levels of engagement - showing just how much people wanted what Project Salubrious had to offer. Since then I've gotten to witness the steady stream of 5 star reviews and notes of gratitude not just from locals, but gluten-free foodies travelling from Hervey Bay, northern NSW and beyond to try it.

Hospo is a tough, tough game (especially in the last few years) and the hours Kurt has been pulling have been insane. So while it's sad to see the awesome all day menu go, I admire the decision to put himself, his health and his family first for a while after working so hard for everyone else.

The sense of community around the cafe is wonderful - from the regular who inspired one of the best-selling dishes (he's hiding in this photo), Mark remembering EVERYONE, the brilliant suppliers and beyond. I've got no doubt their crowd of diehard regulars will be sticking around for this new, scaled back chapter.

Project Salubrious is now open weekdays for coffees, smoothies, cakes and other lighter bites, while still being the powerhouse churning out so much nutritious food for the kids at Absorbent Minds Montessori.

(And I not-so-secretly look forward to seeing what Kurt does next after a bit of a breather)

Address

Ballina, NSW
2478

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm

Website

Alerts

Be the first to know and let us send you an email when Elephant Pigeon Communication posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Elephant Pigeon Communication:

Shortcuts

Share