Focused Marketing

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Focused Marketing Focused Marketing is an independent agency based in Brisbane. Contact us today and MAKE IT HAPPEN!

We provide a full range of services for clients throughout Australia, including strategy, tenders, workshops, design , digital and content. STRATEGY – Developing powerful marketing and development plans that define your industry, point of difference, customers and competitors, including an audit of your current situation. BRAND MANAGEMENT – Defining, measuring, positioning and revitalising your br

and through strategic workshops, emotive storytelling and smart design. TRAINING WORKSHOPS – Tailoring and facilitating workshops to suit your business needs, with topics including marketing strategy, brand management, submission writing and business development. GRAPHIC DESIGN – Creating consistent marketing collateral that perfectly communicates your brand, such as brochures, annual reports, websites, apps and banners. CONTENT CREATION – Researching, brainstorming, challenging, writing, editing and proofing your marketing collateral, case studies and submission documents. DIGITAL – Whether its biddable media (PPC, programmatic display) or earned media (SEO, content, social), we use our multi-channel skills to extend the reach of your business and marketing campaigns. TENDERS

STRATEGIC ADVICE, COACHING & SUBMISSION MANAGEMENT – Helping you articulate your strategic point of difference to ensure it comes across clearly in your response. We manage the team of subject matter experts and writers, as well as editors, designers, desktop publishers and reviewers. We also take care of folders, tab dividers and other materials required for the physical submission. WRITING & EDITING – Working with subject matter experts to create a compelling response to client questions. CV & CASE STUDY WRITERS – Working with teams and individuals write engaging CVs and case studies that align with client objectives and requirements. GRAPHIC DESIGN & DESKTOP PUBLISHING – Presenting your proposal professionally, from first to last impression. Designing and applying a template in line with the visual design of your submission, ensuring an attractive and easy to read document. CLIENT WORKSHOP PREPARATION – Winning the job does not end with submitting your written response. We can help your team prepare for presentations and question sessions, ensuring they are fully prepared to deliver a consistent and positive message.

Last week, Jessica attended the Dawn Economy event with The Committee for Brisbane. The conversation explored Brisbane’s...
18/06/2026

Last week, Jessica attended the Dawn Economy event with The Committee for Brisbane.

The conversation explored Brisbane’s morning and night life and how we can build a better connected 24-hour economy in the lead-up to the 2032 Olympic Games.

Keynote speaker Anna Edwards said it best: Australians not only wake early, they work early. And Brisbane is leading the charge, having been crowned the earliest rising city in the country.

The dawn economy is already here, and we’re excited to be part of the conversation shaping what’s next for our city 🌅

Most construction companies in Queensland look exactly the same. And it’s an uncomfortable truth. They use the same lang...
16/06/2026

Most construction companies in Queensland look exactly the same. And it’s an uncomfortable truth. They use the same language. Promote the same capabilities. Make the same claims.

The problem?

When everybody says the same thing, nobody stands out🫢

So, why should governments and Tier 1 contractors choose to engage you over another company?

If you’re struggling to stand out in a crowded market, it’s time to rethink your positioning. Learn more🔗 https://focusedmarketing.com.au/marketing-for-construction-companies/

You’ve just received a tender brief. You dust off your capability statement. And somewhere in the back of your mind, you...
10/06/2026

You’ve just received a tender brief.

You dust off your capability statement. And somewhere in the back of your mind, you already know it’s not quite right. The content is solid. But the design? It looks like it was made in 2019 and forgotten about😬.

Capability statements are viewed alongside dozens, sometimes hundreds of competitors.

So, how do you make sure yours stands out?🏆Find out how here: https://focusedmarketing.com.au/capability-statement-design/

This morning, Kerri and Phoebe attended the 2026 Brisbane Festival Launch 🎊The event highlighted Brisbane's art sector, ...
09/06/2026

This morning, Kerri and Phoebe attended the 2026 Brisbane Festival Launch 🎊

The event highlighted Brisbane's art sector, featuring a variety of performances that started at the South Bank piazza and weaved through the parklands. These performances ranged from a ballet demonstration, a choir singing here comes the sun (the rain disagreed) and a variety of band performances.

At the end of the event, we heard from several key speakers including The Honourable Dr Jeannette Young, The Honourable John-Paul Langbroek and Lord Mayor Adrian Schrinner.

We loved getting to start our morning with some music (how cool would it be to start it like this everyday), and the iced coffees being handed out by the women on roller skates was especially iconic🛼

Thank you Charlie Cush for the invitation. Jen Williams and Smaro Exelby, it's a always a pleasure to see you🩷

03/06/2026

Caitlin, Jessica & Almeera had a blast with Losee Consulting at their Off The Grid after party last night 🕺

Following day 2 of the Infrastructure Sustainability Council (ISC) Connect Conference, Losee hosted a night to let loose at the Loft West End 🪩

It was great to meet several new faces throughout the night and boogey on the dance floor to live music by The 8-Tracks 🎤

Thank you for the invite!

Accessibility isn’t just the right thing to do. In Australia, it’s also the law ⚖And bonus! An accessible website is one...
02/06/2026

Accessibility isn’t just the right thing to do. In Australia, it’s also the law ⚖
And bonus! An accessible website is one Google loves too💕

Every visitor to your site deserves to have the same experience. Here are practical tips to help improve accessibility.

An inclusive web is better for everyone, including your position in google results.
Who wouldn’t want that?

This year’s theme for National Reconciliation Week, hosted by  is  , and we’re all in for Lakkari Pitt.Lakkari Pitt is a...
27/05/2026

This year’s theme for National Reconciliation Week, hosted by is , and we’re all in for Lakkari Pitt.

Lakkari Pitt is a First Nations Artist and proud Gamilaroi Ularoi woman from Walgett, New South Wales. In her colouring book Yuluwiri, she shares artworks drawn from her culture, family, community and connection to Country.

The book has a stunning range of artworks, and she invites you in through offering colouring tips and the personal story behind each picture, creating an intimate, shared storytelling experience.

We’ve loved learning about her People’s lived experiences through the stories woven in its pages.

You can find Lakkari’s work here https://www.lakkaripitt.com/

Spotify Logo: Slay 🫶 or Nay 👎 The Spotify logo discourse had us in the comments with popcorn out 🍿 Half the internet is ...
26/05/2026

Spotify Logo: Slay 🫶 or Nay 👎

The Spotify logo discourse had us in the comments with popcorn out 🍿

Half the internet is mourning the old green like a personal loss, the other half is celebrating the return of disco🪩& bold branding decisions — and of course, we get both sides.

Though the colour theorists might be right about sticking on brand colouring.

But after years of every brand flattening, simplifying and neutralising itself into the same minimalist corporate soup… we can’t say we’re mad about a little personality creeping back in 🕺

On Wednesday, Kerri, Jessica and Almeera attended the Women’s Industry Night at The Women's College within the Universit...
22/05/2026

On Wednesday, Kerri, Jessica and Almeera attended the Women’s Industry Night at The Women's College within the University of Queensland

The event brought together students, alumnae and industry professionals to explore career pathways, connect with industry leaders and gain valuable insights into different professions and opportunities.

We loved meeting so many incredible young women throughout the evening and having the opportunity to encourage students as they begin navigating their future pathways.

Thank you to The Women’s College UQ, Florence Kearney & Susan McGinley for extending the invite.

Buyers often decide before they speak to you 📢 They do the bulk of their assessment behind the scenes. Before any conver...
17/02/2026

Buyers often decide before they speak to you 📢
They do the bulk of their assessment behind the scenes.

Before any conversation with your commercial team they are:
🧑‍💻 Researching suppliers online
💼 Checking experience and project relevance
✅ Validating credibility and risk
🗒️ Narrowing options to a shortlist

This stage is not theoretical. It is practical and commercial.

Are you ready to pass the initial assessment? https://lnkd.in/gHTYfsdE

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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