Don McKenzie

Don McKenzie Don McKenzie is a Certified StoryBrand Guide, helping you create crystal clear messages for your bus

How Empathy Connects you to your customers...The average person in the digital world is spending five hours a day on the...
23/09/2021

How Empathy Connects you to your customers...

The average person in the digital world is spending five hours a day on their phones. But how do we break through and get their attention?

[Read More on the Founders Fastlane Blog]

The average person in the digital world is spending five hours a day on their phones. But how do we break through and get their attention? More importantly, how do they become customers?  The answer – to connect using empathy. People are emotional creatures; we love, laugh, play and cry. These ty...

How brand clarity helps you connect with your audience...
17/09/2021

How brand clarity helps you connect with your audience...

Brand clarity is starting to become something of a buzzword in business circles lately, but I think it’s more than that. Brand clarity is a powerful tool in any founder or owner’s arsenal that, when used properly, can give them huge ROI on their marketing resources and build real relationships w...

Take an honest look at your website.Is your message coming through clearly? Does it communicate your brand’s vibe and va...
02/09/2021

Take an honest look at your website.

Is your message coming through clearly?

Does it communicate your brand’s vibe and values, or is it sending the wrong message to your audience?

Mistargeted content, long load times, broken links and a bevvy of other factors can spell disaster for relating to your audience and converting visitors to customers

Your brand always sends a message. When it’s clear and carried through all of your communications, verbal and visual, it works cohesively to contribute to your business’ success.

Do you feel like your prospects just don't get you?Do they not see the value your company provides, no matter how many t...
02/09/2021

Do you feel like your prospects just don't get you?
Do they not see the value your company provides, no matter how many times you say it?

Having trouble connecting with your prospects? Wrong message, right audience? Here's how to find the right message for the right audience.

Here are a few examples of brands being genuine and helpful with their messaging and actions during the current COVID-19...
02/09/2021

Here are a few examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis

Here are a few examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis.

Inconsistent messaging is often an issue since it can be difficult to maintain a coherent tone across all the channels a...
02/09/2021

Inconsistent messaging is often an issue since it can be difficult to maintain a coherent tone across all the channels at your disposal in today's digital marketing environment.

Reining in these messages requires you to limit your focus to the source: Consider the impact of the people closest to your company.

Do you know who's really distorting your brand message?

I hate to see bad messaging happen to good brands, so I have a few tips to make your copy even better before you send it...
02/09/2021

I hate to see bad messaging happen to good brands, so I have a few tips to make your copy even better before you send it out the door

Your brand messaging is one of the best tools to entice people to interact with you. Whether it’s a Facebook…

A brand messaging strategy…what the heck is it and why does it matter?
02/09/2021

A brand messaging strategy…what the heck is it and why does it matter?

How to Develop a Brand Messaging Strategy That Delivers A brand messaging strategy...what the heck is it and why does it matter? Most small business owners and solopreneurs do not have the wherewithal or understanding of the significance of developing a brand messaging strategy for your business. It...

When it comes to formulating your marketing message, it is imperative to be clear, concise and thoughtful to make the la...
02/09/2021

When it comes to formulating your marketing message, it is imperative to be clear, concise and thoughtful to make the largest impact.

If you sway the other way by providing too much information in a complicated manner, your message may get lost.

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.

Frequently the sales team is telling one story, the web team is sharing a different message, the CRM team has yet anothe...
02/09/2021

Frequently the sales team is telling one story, the web team is sharing a different message, the CRM team has yet another message and the operations team is in damage control saying whatever they can to keep the confused customers happy.

This all leads to a complex and complicated messaging story that lacks simplicity and consistency.

Three keys to successful messaging

How to Write Seductive Sales Copy Like Apple - It’s no secret that Apple has some world-class marketing. When your marke...
02/09/2021

How to Write Seductive Sales Copy Like Apple - It’s no secret that Apple has some world-class marketing. When your market capitalisation is over 2 trillion dollars, how could you not? ...

It’s no secret that Apple has some world-class marketing. When your market capitalisation is over 2 trillion dollars, how could you not? Everyone knows their advertisements are awesome – remember the old iPod silhouettes? I know I pass at least two of their billboards on my commute every day, an...

People search for content because they want answers. Since they are not in a buying mood, sales pitches are unwelcome
19/08/2021

People search for content because they want answers. Since they are not in a buying mood, sales pitches are unwelcome

Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch.

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