10/04/2024
When a top police dog squad trainer came to us with an idea to help prevent dogs from suffering from heat stroke on the job, we thought we had in fact died and gone to heaven. Our team of true crime-obsessed dog lovers were climbing over each other to get their paws on this brief.
There are few projects more rewarding than working with motivated founders hellbent on bringing an innovative purpose-led product to the world.
Following our brand workshop with key stakeholders, we delivered a full brand strategy and guidelines including personas, naming, positioning and identity. We then brought the brand to life through brand photography, tone of voice application and phase one digital assets and marketing materials.
This month saw the soft launch of the brand to the global tactical market as the SHEPHERD team took to Las Vegas for the .
We are so proud of this unstoppable team using their technical knowledge, professional animal handling expertise and above all, kindness and compassion to create innovative products that keep dogs safe and healthy.
