Foxx House Digital Marketing

29/06/2014

How Personal Trainers and Fitness Companies Can Add Muscle to Their Website.

You have to excuse me for a minute.

I just did 1,000 pushups and am slightly out of breath.

While I recover from my strenuous workout, I want to tell you about how personal trainers and local fitness companies can add a considerable amount or muscle to their website.

No, you don’t have to be able to bench press 330 lbs. Instead, focus on creating a blog that engages readers. As an owner of FoxxHouse, I’ve noticed us sign multiple clients that are involved in the fitness industry. Whether they sell supplements, gear, or offer personal/group training classes, every one of them can enjoy the benefits of an engaging blog.

According to the Labor Department, the number of personal trainers grew by 44% from 2001 to 2011. It is clear that more people are turning away from franchises, to join local gyms where they can receive guidance from experienced trainers who know what they’re doing. Gym/training center owners are turning to internet marketing to get their business out in the open in order to increase their ROI. As business grows, SEO will help their online visibility grow. One of the factors to a successful internet marketing strategy is content. Great content will make you an authority in your field.

One of the ways for these fitness business owners can become an authority on their field is by introducing blogs with creative content. They can even build up their YouTube channel and add videos for additional content.

The fitness industry is continuing to grow, and so is the amount of people searching for valuable content. Figuring out ideas for your blog isn’t difficult as the fitness community offers many topics. You can mix up what you are posting by keeping visitors to your site intrigued. One week you can post a list and another week you can answer a question you’ve been getting asked a lot. The same rules of a blog apply to videos as well. Here is a basic list of things you could write about to get you started:

· The 20 Best Songs to Listen to While Working Out

· How Strength Training is Making the World a Better Place

· How to Start Working Out

The ideas are endless! The best thing about writing blogs is that there are no rules and you can get as creative as you want. Also, if you are promoting a strength challenge or competition at your gym, you can feel free to write about that as well.

A great example of someone in the fitness community who has taken advantage of his website and YouTube channel is Elliott Hulse. He has become the number 1 authority in his field and shows up on the first page of Google when people search for various topics regarding working out. He has been able to do this because he dedicates his time to update his blog and YouTube channel on a daily basis. People see new content on his pages every day and continue to go to his pages because they know they will find the best content. You can view his YouTube channel and his website at:

http://www.HulseStrength.com

Gym/fitness center owners can also take advantage of their blogs and YouTube channels by consistently posting valuable content so they can become the authority in the fitness industry.

Now I must go. I forgot, its leg day here at FoxxHouse. NEVER SKIP LEG DAY!

22/06/2014

NEW CLIENT: We are excited to be working with Matt Nolan - 212 Motorsport who is a driver for Australian V8 Ute Racing

21/06/2014

Bring on Darwin!! Best of Luck to Matt Nolan - 212 Motorsport and the team at Murphy Motorsport. Make us Proud Guys!

19/06/2014

What's the #1 thing that you need help with when it comes to using images to market your products and services?

19/06/2014

How to Improve Your LinkedIn Profile

Is your LinkedIn profile all it could be?

Are you taking advantage of some of LinkedIn’s special features?

If a social media channel isn’t working for you, you’re wasting time.

In this post you’ll discover how to optimise your own profile and find more connections using your LinkedIn network.

#1: Find Hidden User Information
Have you ever used LinkedIn’s advanced search option and gotten a result that doesn't give you the full name?

It’s frustrating when you find the perfect person to connect with, but can’t see all of his or her information without upgrading your account.

Luckily, there’s a workaround: When you share a hidden LinkedIn profile with one of your own connections, you’ll be able to see the complete profile in your Sent mailbox.

#2: Include Keywords in Job Titles
Is there a social platform where keywords aren’t an important part of updates and profiles? On LinkedIn, most users include keywords in their headline, but they don’t always use them in their job titles.

Your Job Title field gives you 100 characters—use them! Any keywords you’ve identified for your headline benefit you in your Job Title field as well.

#3: Leverage the Find Alumni Feature
In general, we like familiarity. We trust others who have shared experiences or backgrounds.

On LinkedIn, that trust is often skewed toward others who attended our same college or university. (Perhaps the only thing we’re more loyal to than our school is our sports teams!)

If you aren’t using the Find Alumni tool on LinkedIn, you’re missing out on getting some seriously preferential treatment. The Find Alumni tool is under Network on your toolbar.

Bonus: Connect Offline
Meeting, connecting and working with people on social channels is our everyday. Unfortunately, it’s easy to forget that the people we’re connecting with are more than just a name and picture on our screen. We get used to only interacting with others online.

If you want to get the most out of your network and make an impression, put in an effort to meet offline. Online conversations are simply not sufficient to build a network and get results.

Conclusion

If you’re not using LinkedIn to its full potential, you’re missing out on important networking opportunities. A few changes in how you use the platform—and how you connect—can make all the difference.

What do you think?

Have any of these tips worked for you?

Do you have other LinkedIn tips?

Please leave your tips and comments below!

18/06/2014

Why Commit to Your Fans

Do your fans feel like they know you?

Do you show genuine interest in your audience?

People connect with others when there’s an emotional tie.

In this post you’ll discover how to use four traits to win audience engagement and help your business thrive.

Being a good virtual citizen requires basic housekeeping like thanking people for engaging with you and promoting excellent content.

But if that’s the only effort you’re putting out there, it’s likely you have low engagement because your audience doesn’t have a true connection with you. They can tell you’re just going through the motions.

To have true, consistent engagement, your audience needs to feel like you’re investing in them—not just doing your job.

Below I discuss each of the four traits of successful community managers and how you can develop them yourself.

#1: Express Vulnerability to Connect
People like to help and support each other, so giving someone an opportunity to feel valuable and useful is a good way to strengthen a relationship. When you admit you’re wrong, don’t know something or need ideas, others respond to that vulnerability. They want to help.

#2: Offer Generous Promotion and Sharing
Give, give, give. Give information. Give laughs. Give support. Give your time.

The way to the hearts of your fans and followers is to give generously—your attention and your expertise—with no expectation of reciprocation. Make it clear that you have no intention other than being useful and building stronger relationships.

#3: Build Trust with Consistent Interaction
Being interactive means being part of your own community. Talk to people. Respond to them. Greet followers and contacts, thank someone for contributing to the conversation and respond to tags and mentions.

#4: Make Personality Part of the Package
For the most part, community managers and social media marketers who work for big corporations have little to no choice in how they present themselves or the information they share.

If you have the chance to integrate a little personality with your updates, take advantage of it! Showing the real you makes a big difference in how your followers or contacts perceive you. People like doing things for and with people they like.

Conclusion

At the end of the day, being authentic and connecting with your audience as a person and not just a business gets the job done.

Being aware of the way you present yourself to your fans means you can guide the interaction so it benefits everyone and ensures your online relationships don’t become stagnant.

What do you think?

Do you use any of these emotional triggers to enhance engagement?

How has your audience responded?

Leave your comments and questions below.

18/06/2014

BIG NEWS: Pinterest is getting ready to roll out promoted pins for businesses of all sizes!!! YAY!

Get on the wait list here: http://business.pinterest.com/en/blog/new-tools-businesses

If you like help with your Pinterest email us at [email protected]

Since we created business accounts 18 months ago, businesses like yours have helped people all over the world discover and collect the things they want to buy, plan and do. We love hearing stories of how businesses of all sizes have used Pinterest to grow, including: — Artifact Uprising, a Denver-ba…

16/06/2014

How does your business use Social Media to communicate with customers?

We've had the pleasure of designing various social media campaigns for local favourite functional training gym, Kosama Fitness - Fortitude Valley HomeMaker Centre.

Here is their latest Poster, FB header & Image Template for before and after results we designed for Kosama Fitness.

Contact Us today if you like to have us create content for your social media or we can manage your social media for you.

e: [email protected]

16/06/2014

What’s New This Week?

Instagram Brings Ads to More Countries: Later this year, ads on Instagram will be introduced in three countries—Canada, the United Kingdom and Australia.

Facebook Improves Embedded Posts: A new design, faster load times and per publisher default widths to make Embedded Posts even better.

Pinterest Rolls Out Guided Search on Web: Now when you search for something, descriptive guides will help you sift through all the good ideas from other Pinners.

Facebook Introduces Ad Preferences: A new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that Facebook uses to show you ads.

Facebook Expands Video Capabilities: For advertisers who specifically want to drive video views, ‘video views’ will be a new objective to choose from when they create a campaign in [Facebook's] ads create tool, Power Editor and the API.

Make sure to share and click to get notification to get our What New This Week with Social Media.

16/06/2014

Question: What's your biggest struggle when it comes to creating compelling images for your business?

15/06/2014

Have you tried Canva to create better visual marketing image yet?

Here is 10 Steps to Better Visual Marketing With Canva.

Learn how to use Canva for better visual content and visual marketing.

24/11/2013

Breaking News! Pinterest rolls out "Place Pins" - Great news for local businesses.

"Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out."

How will you be using this new feature?

About a year ago, we noticed Pinners creating more and more boards around the vacations they’re planning, special places near where they live and sites they want to see someday. In fact, every day...