Andrei Florin

Andrei Florin $121M+ in revenue generated. I build marketing systems that get businesses more leads, more jobs, more growth
(2)

25/05/2026

Most tradies think more leads equals more money — but if your sales process is broken, no amount of leads will grow your business.

In this video, I’m announcing a brand-new service for trade businesses that goes beyond lead generation. We’re now helping tradies close more jobs they’re already quoting, with expert sales systems, scripts, and coaching designed to increase conversion rates and put more money in your back pocket.

You’ll discover:

Why leads alone don’t guarantee growth for tradies

How to turn cold, non-referral leads into paying customers

The exact sales funnel you and your team can follow for consistent results

How to present quotes that win more jobs

Proven objection-handling techniques for common pushbacks like “too expensive” or “just looking”

Why better sales skills mean higher margins, easier scaling, and less stress

Whether you’re a plumber, electrician, builder, or any other trade business owner, this video will show you how to fix the sales bottleneck that’s been holding your business back.

If you’re already getting enough leads but too few are converting into paying jobs, this is the missing link between marketing and more profit.

25/05/2026

If you’re a trade or construction business with a website but you’re not getting calls, it’s not working — and you’re losing jobs to your competitors every single day without even knowing it.

In this video, I break down why your website isn’t generating leads and exactly how to fix it so you can turn it into a 24/7 lead-generating machine. I’ll walk you through real examples of underperforming trade websites, what’s wrong with them, and the changes that make a huge difference in enquiries and booked jobs.

You’ll discover:

How to check your website speed with PageSpeed Insights (and why slow mobile load times kill leads)

The trust-building elements every trade website must have

Why using real photos instead of stock images is essential

How to use Google reviews and service pages to win trust fast

Why mobile-friendly, clean, and simple designs get more enquiries

The importance of clear headlines, benefit-driven copy, and an easy contact form

How a well-structured website improves your close rate over the phone

Whether you’re a plumber, builder, roofer, electrician, or any tradie, these tips will help you stop losing jobs online and start converting website visitors into paying customers.

If your website doesn’t make it instantly clear who you are, what you do, and why you’re the best choice in your area, you’re sending jobs straight to your competitors. Watch this before you spend another cent on marketing.

25/05/2026

Mohammad, owner of Master Tech Electrical Services in Sydney, shares his experience working with us after years of relying on word of mouth and getting burned by other marketing agencies.

Before working together, his business had slowed down, he had downsized his team, and previous SEO and Google Ads campaigns delivered almost no return. In his own words, those agencies made false promises — claiming they could deliver 20–30 leads per week but barely producing 2–3.

After launching his campaigns with us, everything changed:

15–20 quality leads per week (vs. almost nothing before)

Return on investment within the first week of the second ad campaign

Leads that are serious buyers — not tyre-kickers

Business growth so strong he’s now looking to hire more staff

Feels like we’re “only working with him” thanks to our direct, personal approach

Mohammad explains how this system helped turn his business around, get him busy again, and put him on track to scale — and why he recommends our services to other tradies who have been let down by marketing companies in the past.

If you’re a trade or construction business owner tired of wasting money on marketing that doesn’t work, this story is proof that with the right system, you can go from quiet weeks to a fully booked schedule in just a few weeks.

25/05/2026

Cory, Director of Ark Bathrooms in Brisbane, shares how working with us transformed their business from relying on referrals to being booked out months in advance.

Before partnering with us, Ark Bathrooms was getting inconsistent leads — often from people without the right budget or understanding of bathroom renovation costs. Flyers and word-of-mouth kept them going, but they needed a reliable, scalable system to attract high-quality leads.

After launching our Google Ads and high-converting landing page strategy, the results were dramatic:

Increased from 5–10 bathrooms/month to 20–30 bathrooms/month

Booked out until October (at the time of filming)

More control — can “turn up” or “turn down” leads on demand

Higher quality enquiries, with better conversion rates

Improved systems to manage the surge in work

A safe, secure feeling knowing the pipeline is full

Cory explains how this system not only delivered more jobs, but also made their marketing predictable — allowing them to plan staffing, focus on sold projects, and keep the business profitable. He also shares why he feels confident recommending us to other businesses (just not competitors in his area!).

If you’re a renovation, building, or trade business that wants more qualified leads and a marketing partner who actually cares, this story shows exactly what’s possible.

24/05/2026

The hardest question to answer in most businesses is also the most important one:

Which marketing is actually working?

The reason it’s so hard isn’t complicated. Most owners don’t track anything. They run ads, they have a website, they’re on Google Maps, and they genuinely couldn’t tell you which one brings in the most leads or what each one costs them.

That’s spending money with your eyes closed.

If you want to know what’s working, you have to make it measurable. Different phone numbers for different parts of the business.

One on the vans, one on the site, one per campaign. Separate lead forms for every source. A system that captures every call and every enquiry in one place.

Then it’s just math. Leads from each source, divided by spend on each source. That number tells you everything.

You’ll find some channels are carrying the business and others are quietly bleeding you dry. But you’ll never know which is which until you track it.

Guessing is expensive. Tracking is cheap. Choose accordingly.

24/05/2026

The fastest way to kill your own growth? Turn your ads off when you get busy.

Every trades business does it. Leads are flowing, jobs are closing, you’re slammed. So you switch the ads off to catch up.

Then you finish your pipeline, turn them back on, and realise the momentum’s gone. It doesn’t come straight back. You have to rebuild it from scratch.

We lived this two years ago. On, off, on, off. Busy, then desperate, then busy again. Our growth flatlined for months because of that exact cycle.
Lesson learned: when things are going well, keep the ads running.

Cut the budget if you need to. But never turn them off.

Because ads do more than bring leads.

They build demand. Some people see you for six months before they ever call. Stay visible and you’re the first name they think of when they’re ready to spend.

Busy is exactly when you should keep advertising. Not when you should stop.

24/05/2026

Running ads for a trades business is completely different to running ads in any other industry. And most agencies have no idea.

With e-commerce, someone sees the ad, builds trust in their head, and buys on the spot. Done.

Trades doesn’t work like that.

Your ad isn’t there to close a job. It’s there to get one inquiry. That’s it. From that inquiry, you need an entire sales process to turn it into actual work.

No ad will ever close a $20K, $30K, $50K job for you. That happens in the conversation after the click. The ad just opens the door.

This is where most agencies fail. They think you run a couple of ads and money walks in. With trades, you have to work the leads. You have to understand the homeowner, their pain points, what actually makes them trust you over the five other quotes they’re getting.

I know this because I was a plumber. I sat across from homeowners and sold them on the job. That’s not something most marketers will ever understand.

Marketing alone will never scale a trades business. You need the right message to get them in the door, and the right process to close them once they’re there.

That’s the difference. And it’s why most agencies get it wrong.

22/05/2026

Your business will take everything you give it. Including your health, if you let it.

When I was a plumber I hit 105 kilos. Physical work all day, gym on the side, and still overweight. Because I was eating like someone who was too busy to care.

Maccas, bakery pies, endless coffees, job after job after job.

I was on track for diabetes and I barely noticed, because I was too busy “working hard.”

Getting off the tools forced me to slow down and actually look at what I was doing to my body. Since then I’ve gone from 105 to 80 and I’m still dropping.

Here’s the message for every business owner watching:

You are not too busy. You have the time. You’re just spending it all on the business and none of it on yourself.

Block it out. Train on set days. Prep your meals on a Sunday if that’s what it takes. Treat your health like the most important client you have. Because it is.

The business is pointless if you’re not around to enjoy what it builds.

22/05/2026

Cory, Director of OA Plumbing & Hot Water and Drainage in Brisbane, shares how partnering with us transformed their 35-year family business — boosting leads, revenue, and confidence in their marketing.

Before working with us, OA Plumbing was relying on loyal long-term customers, old-school flyers, and referrals. Leads had slowed down, Google visibility had dropped, and previous marketing agencies kept using the same excuse: “Plumbing is too expensive to advertise in Brisbane.”

After launching our tailored Google Ads, Facebook Ads, and separate landing page strategy for hot water and drainage, the results were game-changing:

20–30% revenue growth in under a year

Hired 3 new team members and purchased 3 new work utes

Bought a mini excavator now used multiple times a week

More high-quality leads than ever before

Marketing so consistent they had to build better internal systems to keep up

Cory explains how having a marketer who’s also a plumber built instant trust, how separating service categories increased conversions, and why Facebook Ads finally worked after years of disappointment.

If you’re a plumbing, drainage, or trade business that wants reliable, high-quality leads — and a marketing partner who’s part of your team — this story shows what’s possible when your marketing is handled the right way.

21/05/2026

John from Small Fish Business Coaching shares why he confidently refers his trade and builder clients to us — and why working together has produced consistent results.

As a business coach for tradies, John’s success depends on helping his clients make more money. That means he needs a marketing partner who not only delivers leads quickly but continues delivering high-quality leads month after month.

Before working with us, some of John’s clients were stuck with agencies running Facebook ads and SEO that weren’t producing results. Leads were scarce, opportunities were low, and they were worried about where the next job would come from.

After referring his clients to us:

They started getting proper, high-quality leads almost immediately

Quote trackers went from nearly empty to 40+ active opportunities

Businesses went from slow weeks to being busy again

John and Andre now work together as a team — aligning marketing and business coaching to help clients grow profits

John knows his referrals are safe because his clients stay happy and continue to get results

If you’re a trade business, builder, or coach looking for a marketing company that’s hands-on, proactive, and committed to your success, this story shows why we’ve become John’s go-to referral partner.

I run an agency that services clients all over the world.Most of it happens through a screen. Calls, messages, dashboard...
21/05/2026

I run an agency that services clients all over the world.

Most of it happens through a screen. Calls, messages, dashboards, reports. And that’s the beauty of it. I built this thing so it could run from anywhere, serve anyone, and not be tied to a single postcode.

But every now and then I get to do something that no screen can replicate.

I get to fly over, sit down across the table from a client, and actually talk. Not just business. Life. Family. Where they came from. What they’re building.

What keeps them up at night and what they’re chasing.
And every single time, it hits me how rare this is.

A few years ago I was a plumber. Comfortable, predictable, going nowhere I actually wanted to go. The idea that I’d one day be flying to meet business owners around the world, helping them grow what they’ve spent their lives building, would have sounded insane.

Now it’s just a Tuesday.

I don’t take it for granted. The freedom to structure my life this way, to choose who I work with, to show up in person when it matters and run everything remotely when it doesn’t, is the entire reason I took the risk in the first place.

This is what it was all for. Not just the money. The life around it.
Grateful doesn’t quite cover it. But it’s the closest word I’ve got.

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