07/09/2026
A new logo can absolutely make your business feel fresher, clearer, and more professional but if the strategy underneath hasn't changed, the colours still feel disconnected, the fonts are hard to use, the messaging is unclear, or the rest of your visuals are still going in different directions? The logo can only do so much. It's a bit like putting a new front door on a house where the floor plan doesn't actually make sense.
I'm Sam (they/them), the q***r and disabled branding specialist. When I work with health, wellness, and NDIS providers on logo redesigns, I look at the bigger picture: your brand strategy, audience, accessibility, colours, typography, and all the other pplaces your brand needs to show up consistently.
If your logo no longer feels like it fits your business, message me or visit my website to book your free discovery call.