03/03/2026
📘 Facebook Ads 101: What Every Business Owner Should Know
Running ads isn’t the same as building a growth system.
Here are 4 fundamentals most businesses overlook:
1️⃣ Scaling starts with structure — not just launching ads.
2️⃣ Creative drives performance more than targeting.
3️⃣ Measure ROAS / LTV — not just clicks.
4️⃣ More budget won’t fix a broken strategy.
Facebook Ads work — when the foundation is right.
If your results feel inconsistent, it’s usually a systems issue, not a spend issue.
OZTOI Media
Performance-first. ROI-driven.
👉 www.oztoimedia.com.au