19/09/2026
A look at how The Weekend Society came together, from brief to launch. π
It started with what sustainability meant to this client, the reason people choose her salon over her competitors. This shaped the design: earthy colour palette, a layout with room to breathe.
Then the build in Webflow, custom GSAP animations. This is a custom design and should look and feel like one. Banner treatment, text animations and infinite scroll bars for offers and partners sections.
Galleries on every service page, letting the work speak for itself. Itβs also a reference people can use when they come to the salon.
Understanding the clients unique selling point and designing around it. Thatβs the process, every time π