TM Marketing & Consulting

TM Marketing & Consulting Helping visionary entrepreneurs bring their dream to life through powerful brand development, creati

"I feel like I don’t know anything. I didn't know how much I didn't know about the world," I told my mentor. He said, "T...
25/04/2024

"I feel like I don’t know anything. I didn't know how much I didn't know about the world," I told my mentor.

He said, "The good thing about that is, now that you know you don't know, now you can learn."

My ego was crushed.

The artist Marina Abramović has said that "the moment we begin to believe in our own greatness, that we kill our ability to be truly creative."

Aristotle famously wrote, "The more you know, the more you realise you don't know."

Socrates said, "that nobody knew anything, and that he was only wiser than others because he was the only person who recognised his own ignorance. "

Here's the first rule of the Dunning-Kruger club is you don’t know you’re a member of the Dunning-Kruger club.

So to avoid, I'll let you know what I'm learning.

"1. Adopt the beginner’s mindset. “It is impossible to learn that which one thinks one already knows,” Epictetus says. When we let ego tell us that we have arrived and figured it all out, it prevents us from learning.

2. Focus on the effort — not the outcome. With any creative endeavour at some point what we made leaves our hands.

3. Choose purpose over passion and aspiration. Passion runs hot and burns out and aspiration is just purely dreaming, while people with purpose — think of it as passion combined with reason — are more dedicated and have control over their direction.

4. Shun the comfort of talking and face the work. We talk endlessly on social media getting validation and attention with fake internet points avoiding the uncertainty of doing the difficult and frightening work required of any creative endeavour. As creatives we need to shut up and get to work. To face the void — despite the pain of doing so.

6. Stop telling yourself a story — there is no grand narrative. When you achieve any sort of success you might think that success in the future is just the natural and expected next part of the story. This is a straightforward path to failure — by getting too cocky and overconfident.

7. Let go of control. The poisonous need to control everything and micromanage is usually revealed with success. Ego starts saying: it all must be done my way — even little things, even inconsequential things.

8. Stop playing the image game — focus on a higher purpose. Will you choose to fall in love with the image of how success looks like or will you focus on a higher purpose? Will you pick obsessing over your title, number of fans, size of paycheck or on real, tangible accomplishment?

9. Focus on the effort — not the results. This is so important it is appearing twice. If you can accept that you control only the effort that goes in and not the results which come out, you will be mastering your ego. All work leaves our hands at some point. Ego wants to control everything — but it cannot control other people or their reactions. Focus on your end of the equation, leave them to theirs."

04/11/2022

Do you find you disagree with your marketer a lot? See what is broken in the perception. Thought I would share

There is only one word when I get tagged in posts like this….
01/10/2022

There is only one word when I get tagged in posts like this….

Check out this new website we developed!
04/09/2021

Check out this new website we developed!

Progress Physiotherapy is a comprehensive centre for physical wellness and movement in the heart of Bunbury. Book your appointment online!

People always wondered why I never compare myself or my company to anyone else….I hardly ever research my “competition” ...
28/07/2021

People always wondered why I never compare myself or my company to anyone else….

I hardly ever research my “competition” and yet I am a strategist. 🤷‍♀️

Why? Because 🌟YOU REWRITE THE RULES WHEN YOU CREATE SOMETHING UNIQUE BASED ON WHAT YOU STAND FOR IN ANY INDUSTRY.🌟

When you’re so clear on who you are and what you can create, you render the competition irrelevant.

Want to know how to render you competition irrelevant, drop an emoji below 😘😘

The biggest problem I see in marketing (even the best agencies) is that they use a masculine energy💪🏼 to push the brand ...
19/06/2021

The biggest problem I see in marketing (even the best agencies) is that they use a masculine energy💪🏼 to push the brand outward. We now live in a feminine era. 🌹👇🏼

People love inbound strategies, not just with value but with perception. Get in their heads, listen to them, understand them, and repeat back to them what they say to you. Which means brands need to be client centered. You need to step into the minds of the clients and create copy and visual aesthetics based on their problems, personality, wants, desires and needs.

How do I know this? Well 15 years of training and experience and results 😃

My client just let me know that within the first month of creating copy and landing pages for their business, they have made heaps of sales!

It was nerve wracking because I charged them heaps of money and didn’t know how it would work. I trusted in myself and did the best I could. And then, it got the results I was hoping for. Confidence built!!! Whoop whoop!

🤷‍♀️Why do most businesses fail?THEY DONT KNOW WHAT THEY STAND FOR, DONT KNOW HOW TO ARTICULATE WHAT THEY DO OR WHO THEI...
14/05/2021

🤷‍♀️Why do most businesses fail?

THEY DONT KNOW WHAT THEY STAND FOR, DONT KNOW HOW TO ARTICULATE WHAT THEY DO OR WHO THEIR IDEAL CLIENT IS.

1) They don’t know how to market their business and don’t know the goals they want to achieve with it.

2) They can’t make sales because they have an aversion to sales.

3) They don’t delegate when they need to because they want to make money and not spend it. Then their energy drains and they can’t keep up with the leadership energy it takes to run a business.

4) They aren’t aligned with their business and give up at the first sign of failure or challenge.

Why do I know this, cause I’ve been through it myself. And I’ve also fixed it for countless other small businesses and large corporations.

And I also learned by failing and getting up again.

If you struggle with the above, tell me what you would like to achieve, feel and see in your business instead?

28/04/2021

Interviewing one of my fav Corporate clients, Justin O'hehir , Founder of Inspired Results: Coaching Academy.🤩

Find out what it's like to go through the rebranding process with me and my team...

Schedule in a free consultation to figure out what we can do for you messaging and marketing, call here: https://badassceoimmersioncall.as.me/

🌟Wonder how you can charge high end prices without feeling like a fraud? 💵 I recently had a client give me feedback. Thi...
18/04/2021

🌟Wonder how you can charge high end prices without feeling like a fraud? 💵

I recently had a client give me feedback. This is what they said:

“You delivered everything to me that was on the original propsosal. Would I have liked it at a cheaper price? Well yes. But I had someone in-house for two years that wasn’t able to articulate our message the way that you have.

You are like the specialist surgeon of marketing, no wonder you charge the prices you do. I’ve had all my clients read it and it sells like a glove. It was well worth the money spent. And guess who I’m hiring for my next project?”

For one, hearing this made my heart glow, to know that I was well worth the money spent.🤩

But the point of this is....

Get so good at something that you’re not just the generalist, you’re the surgeon. That’s when you no longer trade your time for money. 💯

😘In the shoes of a young mum, still moving to toward her dreams despite the chaos. 🤩Ever wondered what it's like in my w...
14/04/2021

😘In the shoes of a young mum, still moving to toward her dreams despite the chaos. 🤩

Ever wondered what it's like in my world?

I was a young mum, sold everything and moved to a new country, got a divorce by the time I was 28. And yet somehow, I'm still staying focused and accomplishing my dreams amongst the chaos

In this podcast with Neil Gibb, we cover what it takes to own who you are, create your business according to your wants and needs and how to balance it all as a woman and a mum.

Click here to listen to the full episode: https://youtu.be/KxG_8Otu2og

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