11/06/2026
Noticed your Facebook and Instagram ad results dropping off lately? You are not alone.
Meta has quietly rebuilt how its advertising platform works, and the playbook that produced strong returns two years ago is now actively losing money for a lot of Australian businesses.
The good news? When it is set up correctly for 2026, the platform is producing the best results it ever has. The hard part is the "set up correctly" bit, because most of the work now sits behind the scenes in tracking, creative pipelines, and signal quality, and the right setup looks different depending on the size of your account.
We have put together a full breakdown of what has changed, why, and the 90-day plan to get your spend working again: https://www.jdstride.com.au/insights/new-rules-meta-advertising-2026/
Give our team a call on (03) 9467 3599 to chat today!