Double Tap Agency

Double Tap Agency Crafted for the Considered. Editorial storytelling. Strategic rhythm. Digital marketing with presence and purpose. Strategic Minds. Story-Driven Work. Strategy-led.

Double Tap is a senior digital marketing and content team based in the Northern Rivers, working across Australia’s East Coast. Founded by strategist Sammi Hardwick, we work behind the scenes of some of the country’s most considered brands—delivering marketing with rhythm, clarity, and care. Content-driven. Built to outlast the algorithm.

Launching a New Era of Wellness on Sydney’s Northern Beaches.Longevity HQ was created to bring advanced health and recov...
06/04/2026

Launching a New Era of Wellness on Sydney’s Northern Beaches.

Longevity HQ was created to bring advanced health and recovery therapies into one considered space, where modern science and restorative practices support long-term vitality.

Ahead of launch, we worked closely with the team to shape a digital presence that could simplify complex therapies, introduce a new model of wellness and build trust with a health-conscious audience.

By the time the doors opened, the audience was already there — momentum and awareness building well before the first guest arrived.

Educational storytelling. Calm, architectural visuals. Marketing designed to feel as considered as the space itself.


https://www.doubletapagency.com.au/?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_69c0655efee34f8c504f22a9

Crafting the Digital Side of Byron’s Most Considered Developments.From high-design precincts to green-laced laneways, JD...
09/10/2025

Crafting the Digital Side of Byron’s Most Considered Developments.

From high-design precincts to green-laced laneways, JD Property Group builds spaces people are drawn to.

As the developer behind Jonson Lane and Secret Garden, JD Property Group is shaping Byron’s built environment with intention. And our job? Keep the digital presence just as considered.

We manage the full scope of social, content and marketing across all three brands—bringing clarity and consistency to the way each one shows up online. For Jonson Lane, that means editorial-standard posts that highlight the precinct’s tenants and tone. For Secret Garden, it’s about communicating the long-term value of a private residential community in the heart of Byron. For JDP itself, it’s about building visibility and trust in a competitive space.

No matter the brand, the brief is the same: show up well, with rhythm and relevance.

→ Read the full case study. Link in Bio. 

When a venue is already an icon, its digital identity has to live up to the name.Kirra Beach Hotel’s redevelopment wasn’...
09/10/2025

When a venue is already an icon, its digital identity has to live up to the name.

Kirra Beach Hotel’s redevelopment wasn’t about reinventing the wheel. It was about bringing the magic back, bigger and better.

We worked alongside the KBH team to capture the energy, celebrate the classics, and connect with both the loyal locals and the new faces discovering Kirra for the first time.

From launch campaigns to ongoing content, every post was built to match the atmosphere you feel when you walk through the doors: sunny, social, and a little bit legendary.

→ See the full case study at doubletapagency.com.au. Link in bio. 

Marketing Joy: Laughter, Mess & MilestonesBefore opening its doors, Joy Early Learning needed its digital brand presence...
09/10/2025

Marketing Joy: Laughter, Mess & Milestones

Before opening its doors, Joy Early Learning needed its digital brand presence to feel like a lot like childhood itself.

We started with tone, shaping a voice that could carry Joy’s philosophy into every touchpoint. Then came the launch plan: story-led content, lo-fi video, paid ads, and a website that made enrolment feel simple and safe.

Every post, reel, and ad was designed to show Joy as it is: a place where play, connection, and early learning happen in equal measure.

The result? A brand presence as clear and calm as the philosophy inside the centre. And a launch that landed exactly where it needed to: in the hearts (and calendars) of local families.

→ See the full case study at doubletapagency.com.au. Link in Bio

All Senior. All Specialists.Meet the team behind Double Tap: your strategic, story-driven partners in digital marketing....
09/10/2025

All Senior. All Specialists.

Meet the team behind Double Tap: your strategic, story-driven partners in digital marketing.

Clients get senior minds. Calm delivery. Clean systems. Editorial-standard work. Strategy that anchors. Content that connects.

→ Work with us at doubletapagency.com.au via link in bio. 

The Art of Subtle LuxuryHidden in the heart of Byron Bay, Basq House offers something rare: beauty without bravado. A gu...
09/10/2025

The Art of Subtle Luxury

Hidden in the heart of Byron Bay, Basq House offers something rare: beauty without bravado. A guesthouse with charm, rhythm, and room to breathe.

We partnered with Basq to recalibrate their digital presence. Not to oversell, but to align it with the experience itself: warm, composed, and quietly magnetic.

Think:
• Light-filled visuals that reflect the pace of the stay
• Reels that echo slow mornings and soft landings
• Captions that invite, without interruption

The kind of content that doesn’t just promote the stay but captures the feeling of being there.

→ See the full case study at doubletapagency.com.au via link in bio.

When the Brand Is There, but the Strategy Isn’t (Yet)Three different brands, one common experience: the product was ther...
09/10/2025

When the Brand Is There, but the Strategy Isn’t (Yet)

Three different brands, one common experience: the product was there, the purpose was clear but the marketing plan was either missing or making them second guess every decision.

It's so common for brands to start with something strong: a compelling idea, loyal early customers, and momentum. But there's no substitute for marketing structure, direction, someone strategic enough to help them stop spinning their wheels.

Sammi’s 1:1 work is about building systems, sharpening strategy, and creating a marketing rhythm that feels clear and actually works.

→ See the full carousel of testimonials or book a 1:1 via doubletapagency.com.au. Link in bio. 

 

Marketing an Old-Meets-New Experience opened its doors for the first time this year and introduced a new kind of rhythm ...
09/10/2025

Marketing an Old-Meets-New Experience

opened its doors for the first time this year and introduced a new kind of rhythm to Byron Bay.

Inspired by Scandinavian bathing culture, Navia’s vision was clear: create a space that felt sensory, inviting, and magnetic. Not a spa or trend. Something more grounded.

Our job? Support that vision from the ground up.

From tone of voice and website copy to lo-fi content, social rollout and paid campaigns, we helped shape Navia’s presence with purpose and clarity. Always strategy first. Always story-led.

✓ Editorial-standard launch assets
✓ Community-first content across Meta, TikTok and Pinterest
✓ Visuals crafted with care and intent
✓ Campaigns calibrated to build rhythm and grow awareness

The result is a brand that shows up as it should: clear, calm and connected to its community.

→ See the full case study at doubletapagency.com.au via link in bio

When the Content Feels Like the Holiday...When Kirra Point Holiday Apartments launched, it had everything in place (loca...
09/10/2025

When the Content Feels Like the Holiday...

When Kirra Point Holiday Apartments launched, it had everything in place (location, amenity, atmosphere). Our role? Make sure its digital presence lived up to the experience.

We built the brand’s rhythm across Meta, Pinterest and TikTok.
• Weekly content shaped by strategy
• Reels that feel like the stay itself: calm, light, grounded
• Paid media layered in with intent: nothing rushed, everything measured

The result?
A digital footprint that mirrors the real one:
Ocean-facing. Detail-led. Easy to love.

→ Full case study live now at doubletapagency.com.au via link in bio.

Launch to Lead: Building Kirra Point’s Market MomentumLaunching a new accommodation brand in a saturated coastal market ...
09/10/2025

Launch to Lead: Building Kirra Point’s Market Momentum

Launching a new accommodation brand in a saturated coastal market is no small task. So many channels. So much noise. And a market where great properties don’t always get seen.

That’s where Kirra Point found themselves. Incredible product. Clear offering. But they needed a digital partner who could cut through, build traction and set a steady, strategic pace.

We came recommended. And from that first conversation, the fit was clear.

Together, we shaped a digital launch that worked on every level. Strategy backed by performance. Content that mirrors the brand. Reporting that drives momentum.

In their words:

“As part of a broader launch strategy, DTA helped us get to the top of our competitors very rapidly.”

→ See the full case study at doubletapagency.com.au via link in bio.

Self-Assured & Audience-AlignedWhen Damia came to us, the brief was clear: reposition a storied estate into a quiet, exc...
09/10/2025

Self-Assured & Audience-Aligned

When Damia came to us, the brief was clear: reposition a storied estate into a quiet, exclusive-use stay; the kind of place that doesn’t advertise loudly but leaves a lasting impression.

We shaped the brand from the ground up from tone of voice and social content to paid strategy, email marketing and creative direction across every channel.

Lo-fi video. Thoughtful photography. Words that reflect the air and atmosphere of the Byron hinterland. Every asset tuned to speak softly and land with precision.

Because when you know exactly who you’re talking to, you don’t need to shout. You just need to speak the same language.

→ See the full case study at doubletapagency.com.au

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Byron Bay, NSW

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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