Susan Blain Consulting

Susan Blain Consulting Susan Blain Consulting provides engagement and communication strategies tailored to individuals, businesses, and institutions looking to enhance their brand.

Our community goals are about investing in great theatre and social housing for all.

27/05/2026
Enterprise buying decisions are increasingly shaped by AI systems doing the first round of research and shortlisting - b...
26/05/2026

Enterprise buying decisions are increasingly shaped by AI systems doing the first round of research and shortlisting - before any human picks up the phone.

The organisations that understand this are already rethinking what influence looks like at the top of the funnel.

The first time a potential client encounters your brand may no longer be your homepage. It may be an AI-generated answer...
25/05/2026

The first time a potential client encounters your brand may no longer be your homepage.

It may be an AI-generated answer they never clicked through to reach you from.

If your content isn't structured for machine readability and third-party credibility, you may not be in that answer at all.

There's a new discipline smart communicators are paying attention to: GEO (Generative Engine Optimisation). Where SEO wa...
21/05/2026

There's a new discipline smart communicators are paying attention to: GEO (Generative Engine Optimisation).

Where SEO was about ranking in search results, GEO is about being found inside AI-generated answers. A 269% surge in AI-driven web traffic in March 2026 alone tells you this isn't a trend. It's already the terrain.

If this is news to you and your business - we need to talk.

21/05/2026

Just adding some more Susan!

LinkedIn no longer rewards reach. It rewards depth.A post read for 30 seconds now outperforms one with 50 quick likes. T...
21/05/2026

LinkedIn no longer rewards reach. It rewards depth.
A post read for 30 seconds now outperforms one with 50 quick likes. The platform can measure whether people actually read your content. Write accordingly.

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