Pure Bold

Name: Pure Bold
Address: L2, UL40/1341, Dandenong Road, Chadstone, VIC, 3148, AU
Telephone: +61385648138

Moves Brands.

Pure Bold is a strategic marketing + digital agency that helps established and progressive businesses achieve accelerated growth through elevated thinking that energises the brand and delivers confident, impactful marketing. Our experienced team of marketers, digital strategists, web designers & developers, Google certified search specialists and content producers work for Marketing Managers and business owners who wish to reinvigorate or drive growth with award-winning marketing expertise.

12/07/2024

As the technology increases rapidly & changes the digital landscape as we know it - is AI really your saviour for digital marketing?

The answer is no, but it can be a fantastic solution for saving time & energy whilst aiding your productivity & creative capabilities.

At Pure Bold, we use AI to aid time management, scheduling, to build creative & expedite time intensive tasks - sometimes in mere seconds. However, to reap the rewards of AI completely it requires extensive management. This includes strong systems, the right prompts, rules, checks, maintenance & most importantly - the human touch

It’s important to find out how your business can benefit from AI & not to get left behind.

07/07/2024

Traditional in-house marketing is being challenged to meet ever evolving demands on marketing skills.

A misguided belief that in-housing is the answer to maintaining control and saving money, can lead to strategic mistakes.

1. Overextending the team in skills and capacity, compromising creativity and productivity.
2. Ignoring industry advancements – vs outside agencies being immersed in the latest tools and trends, are quick to leverage opportunities for advantage
3. Neglecting core competencies. Investing too much time and resources in managing in-house marketing teams rather than crucial sources of competitive advantage.

As a strategic move, outsourced marketing could be an instant game-changer.

Check out more in our latest article here: https://purebold.com.au/the-hidden-costs-of-in-house-marketing-the-outsourcing-advantage/

20/06/2024

Your best hire right now might be an entire team. Even Michael Jordan had Scottie Pippen and Phil Jackson. Let us help scale your business, grow your brand, and solve your problems. An expert team will always outperform one person.

13/06/2024

Don’t get stuck solving new problems with old solutions. Hiring great talent is expensive, & onboarding is equally hard. When you run the numbers, it provides a clear narrative that outsourcing your marketing is a much more cost effective move.

But is it better? Well, it’s hard for one person to beat a team. Through outsourcing, you gain a network of top-tier professionals, who have crafted decades of experience in their field - not relying on one person to do it all.

Get in touch & find out how outsourcing your marketing can benefit your business.

Salary Source: https://www.glassdoor.com.au/Salaries/chief-marketing-officer-salary-SRCH_KO0,23.htm

11/06/2024

How does your business stack up against the competition? Find out where you stand with our free 5 minute marketing maturity model survey & get your results instantly.

It's not just about your marketing; it's about outperforming your competition & finding where you have opportunities. Find the benchmarks, analyse your current situation, and strategise smarter.

Try it via the link: https://survey.purebold.com.au/

15/04/2024

Ditch the clickbait! LinkedIn's algorithm is prioritising quality. Here’s how to reach targeted users for months.

LinkedIn's new feed algorithm updates will prioritise valuable, evergreen posts over insubstantial clickbait, meaning more insightful content will see a longer shelf-life.

While still early, LinkedIn’s developing “suggested posts” feature will surface insightful knowledge and advice “whenever you need it”, “at any points in time”, says Tim Jurka, a senior director of engineering at LinkedIn.

Your best posts could now be shown to targeted users for months or even years. 👏

Need to reconsider your posting approach? Take Daniel Roth’s advice, LinkedIn’s editor in chief (summary):

1. Build trust by over time posting quality content that offers value and new knowledge
2. Build your reputation with authoritative, professional information. Add LinkedIn’s verification badge. Engage in LinkedIn’s Collaborative Articles and earn a badge for contribution.
3. Take a long-term view: post on subjects that matter to you and draw on your areas of expertise.

As you build your profile ask:

1. Have I increased my share of voice?
2. Have I increased my following?
3. Am I reaching who I want to be reaching?

Sage advice to capitalise on LinkedIn’s platform mission as well as more broadly.

Thanks Jason Feifer for the recent update.

26/03/2024

Building adept marketing teams from scratch is beyond the reach of many businesses.

CEOs also cite key challenges with in-house upskilling:

• Lack of resources
• Too much information to digest
• Resistance from staff to change
• External pressure from competitors
• Lack of marketing expertise

Is there a faster, more effective way?

Check out our analysis in the link:
https://purebold.com.au/the-secret-to-staying-current-outsourcing-marketing-skills/

Address

L2, UL40/1341, Dandenong Road
Chadstone, VIC
3148

Telephone

+61385648138

Website

https://purebold.com.au/

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