27/04/2026
Following the press call, we went in separate directions to showcase Western Australia through a series of tailored famil experiences, each designed to highlight a different side of the destination.
From Fremantle’s Italian heritage and coastal hospitality with Palermo FC, to Swan Valley wines and native wildlife with AC Milan legend Christian Panucci, the itineraries brought WA’s visitor offering to life off the pitch.
Inter and Juventus also experienced the State Buildings before taking part in a Kings Park cultural tour, exploring Noongar culture, storytelling and connection to Country.
A great way to share WA’s food, wine, culture, wildlife and relaxed outdoor lifestyle with some of football’s most iconic clubs.
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