Demographic Design Co.

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Final can design for Thrill Seeker NZ IPA in freefall and their annual NZ hop release edition.
11/03/2026

Final can design for Thrill Seeker NZ IPA in freefall and their annual NZ hop release edition.

Adrenaline & Altitude in a can, Thrill Seeker NZ IPA available Possibly our favourite of the series.
11/03/2026

Adrenaline & Altitude in a can, Thrill Seeker NZ IPA available Possibly our favourite of the series.

Thrill Seeker NZ IPA. Our fourth design release in this series for This year we took to the skies with plenty of wide ...
11/03/2026

Thrill Seeker NZ IPA. Our fourth design release in this series for This year we took to the skies with plenty of wide open blue space...

Naming and ideation are a big part of what we do at Demo. Sometimes you just need that perfect name, theme, or hook to g...
23/01/2026

Naming and ideation are a big part of what we do at Demo. Sometimes you just need that perfect name, theme, or hook to get your beer into punters’ hands then follow this up with a killer eye grabbing design. That’s where we come in.

Reach out if you want to brainstorm your next beer launch, beer brand, or packaging ideas. And as we mentioned, if you want to get your hands on one of our limited edition print sample cans, proudly printed by , we’ve got you covered.

Happy Friday everyone—until the next round of good beer and good design! 🍺

We’re back after a short break and it's been an energising start to the year. It seems everyone has returned invigorated...
23/01/2026

We’re back after a short break and it's been an energising start to the year. It seems everyone has returned invigorated and ready to make this year count—and we’re no different! Here’s hoping for a positive shift across the craft beer and brewing hospitality industry.

To kick things off, we thought we’d share a little self-promotion… stay tuned for our latest SensationAle design—we think it’s a cracker!

05/12/2025

Billy Cart Mid Pale 3.4%: Built for speed, refined for flavour — and now rolling out with a fresh new look.
Tasting Notes:�Billy Cart Mid Pale is a little speedster bursting with aromas of passionfruit and sweet fruit, underlined by subtle diesel notes. Tropical flavours race through with a touch of spice and a rounded maltiness, finishing with gentle bitterness. A perfectly balanced ride from start to finish.
Part of Slipstream Brewing’s new core range brand packaging evolution, crafted by Demographic Design Co.

And that's a wrap — the refreshed Slipstream core range, all lined up and ready for Friday knock-offs and the weekend ah...
28/11/2025

And that's a wrap — the refreshed Slipstream core range, all lined up and ready for Friday knock-offs and the weekend ahead!

Seven cans, one family, all talking to each other like they should. It was a big effort to get everything to line up just right, but we’re stoked with how it all came together.

We’re still gathering our thoughts on this one, so expect a few more behind-the-scenes posts soon. For now, just enjoy the first look — 2025 wrap-up almost done, and we’re ready to hit 2026 fresh and fired up for the next big thing.

Every brand refresh starts with exploration — and this one went through plenty.We pushed through multiple iterations, fr...
27/11/2025

Every brand refresh starts with exploration — and this one went through plenty.

We pushed through multiple iterations, from safer extensions of Slipstream’s previous look to concepts influenced by where design trends were heading. But after an incredible year — including taking out Champion Small Brewery at the AIBAs and stacking up Royal Queensland Beer Awards — it felt like the right moment to hit pause, reassess the whole system, and aim higher.

A bigger visual shift made sense. The timing was perfect. And moving into 2026 and beyond, Slipstream were ready to step into something bolder and more future-focused.

This has been months in the making… and finally, here it is.Slipstream Brewing’s full core range — refreshed, rebuilt, a...
26/11/2025

This has been months in the making… and finally, here it is.

Slipstream Brewing’s full core range — refreshed, rebuilt, and released this week just in time for the Big Man’s annual visit. And trust me, this project was no small stocking stuffer.

Seven core-range SKUs, each one needing to link, align and speak to each other like family members invited around for Christmas dinner. A massive undertaking — print deadlines, brand assets, new rules, new systems — all needing to come together before the holiday rush.

Hats off to the Slipstream team. They’ve had to juggle existing stock, production schedules, and the sheer upheaval a full brand refresh demands. But here we are… the reunion is complete, and the new chapter begins... we hope you like!

A little slow off the mark on sharing this one… but if you can still track it down at venues, online, or select bottlesh...
22/11/2025

A little slow off the mark on sharing this one… but if you can still track it down at venues, online, or select bottleshops, it’s worth it.

Nova Dust — 6.0% Hazy IPA — gets its design straight from the name. Bold, hazy, and a real blast! Enough said. Go get one... 🍻

We’ve just wrapped the packaging on Polarity Shift — a White Tropical Stout brewed by in collaboration with the legends...
21/11/2025

We’ve just wrapped the packaging on Polarity Shift — a White Tropical Stout brewed by in collaboration with the legends .

This first release hits Newcastle next week , and will be pouring at both venues thereafter. It’s a beer that really messes with the senses: nutty biscuit, tropical fruit, and a coffee hit swirling like a storm in a can.

A fun, bold brief that if we're honest was a tough one to crack and bring to life — we can’t wait to see this in punters hands. ⚡️

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Moreton Bay Region
Clontarf, QLD
4019

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