30/04/2026
Okay I need to talk about this because honestly it's been bugging me.
There's been so much AI shaming going around lately and a lot of it is being aimed at women who are using AI to help them in their business. And here's the thing. A lot of these women are incredibly awesome at what they do. They are literally the best option for the job. But they don't have a marketing degree and honestly they have no interest in being a marketer.
Some of them are dyslexic. Some are neurodivergent. Some just don't have the brain that wants to write inspiring captions every day, and that doesn't make them less qualified to do their actual work. It just means the system has been rigged against them for years.
So when someone says "real entrepreneurs don't use AI" or "it's lazy" or "you should be able to write your own captions," what they're really saying is that there's only one acceptable way to run a business, and it just happens to be the way that's easiest for neurotypical people who love marketing.
That's a little bit ableist if we're actually being honest about it.
NOW. I do also want to say this because it matters. AI used badly is genuinely awful. If you just type "write me an Instagram caption about sales" into ChatGPT you are going to get the same beige, soulless, "in today's fast paced digital landscape" garbage that every other person is putting out. That stuff is s**t. I'm not defending that.
AI is only as good as the system you build around it. You have to feed it your voice, your stories, your actual point of view. Otherwise you're just adding to the slop pile and yeah, the people complaining about that are right.
But when you do it properly? It's a tool. And it removes a tax that a very specific group of women have been paying for years with their time, their energy and their confidence. I think that's a really good thing.