Burning Fruit

Burning Fruit We create websites to help businesses become leaders in their market

Since 2014, we at Burning Fruit do things differently – we are specialists in business transformation through iconic branding and user experience, customising the web experience by understanding visitor behaviour to significantly increase website conversion for businesses who want to lead their market. We maximise your online exposure and lead potential customers to your door by doing what your competitors don’t – we simply talk to your audience!

19/02/2026

Ask This One Question to STOP Visitors Leaving Your Website.

It could take one morning, but it could completely transform your business.

In this video, we wrap up the five most important questions you should be asking your audience to improve targeting, conversions, and credibility on your website.

You already know how to set up the study.
You know the scenarios you want candidates to experience when landing on your website.
You know what structured questions to ask during and after the session.

But there is one final question that is absolute gold, especially when you show participants your competitors’ websites:

What is the most frustrating part of this website?
Or
What frustrations did you experience when looking for a product or service?

Understanding frustration is the key to reducing bounce rates. When visitors leave your site for a competitor, it is usually because something felt confusing, difficult, unclear, or incomplete.

If you uncover what frustrates them and actively remove or resolve those friction points, you dramatically increase the chances they will stay, trust you, and convert.

This is not a complex research project. It is a simple exercise. Done properly, it can reshape your user journey, strengthen your messaging, and position your business more competitively in your market.

My name is Steve from Burning Fruit. Thank you for watching. If you find this valuable, make sure you subscribe and join us for the next video.

Watch this video series to learn how to identify, extract, and implement the credibility elements your audience needs before they choose to work with you.

Follow us
Instagram: https://www.instagram.com/burningfruit/

Facebook: https://www.facebook.com/BurningFruit

LinkedIn: https://www.linkedin.com/company/burning-fruit/

Take action
• Run a one-morning user study and ask the five key questions
• Ask every participant what frustrated them most on your website and your competitors’ websites
• Identify the top three friction points and remove them immediately
• Subscribe to learn how to turn audience insight into measurable growth

17/02/2026

Can’t Think of Ways to Engage Your Audience? It’s Super Simple! Master the User Journey

If you want better conversions, stop guessing and start understanding the user journey.

Targeting your audience is not just about demographics. It is about understanding what motivates them to move through your website and what they are trying to achieve at every stage.

The fifth and final question you need to ask your audience is about their goals. Not your assumed goals. Their actual goals. What are they trying to accomplish on your website?

For example, imagine a visitor wants to purchase a product. They start in Google, land on your homepage, and then click through page after page after page just to add something to their cart. That friction is insight. It shows you where the journey is too long, where clarity is missing, and where you can add credibility, trust, and engagement to confirm their purchase.

Ask simple but powerful questions:
Did you find the product or service you were looking for?
Did you get the information you required?
If not, why not?
How easy was it to find what you needed?
What information would you like to know before purchasing from this business?

These questions reveal how to shorten the journey, strengthen trust signals, and improve the conversion pathway.

On most websites, we design between five and ten different user journeys to cater for different demographics, objectives, and motivations. The goal is simple: ensure every visitor can get what they need in the shortest possible time to convert.

When you understand the journey, targeting becomes effortless.

Watch this video series to learn how to identify, extract, and implement the credibility elements your audience needs before they choose to work with you.

Follow us
Instagram: https://www.instagram.com/burningfruit/
Facebook: https://www.facebook.com/BurningFruit
LinkedIn: https://www.linkedin.com/company/burning-fruit/

Take action
• Map out your top five user journeys and identify friction points
• Ask real customers what information they needed but could not easily find
• Review your website and reduce unnecessary steps between landing and conversion
• Subscribe for more strategies on improving trust, targeting, and conversions

Huge thanks to for the trust and the shoutout! 🙌We had a great time bringing this vision to life with such a talented c...
13/02/2026

Huge thanks to for the trust and the shoutout! 🙌

We had a great time bringing this vision to life with such a talented creative crew.

Go check out the transformation if you haven’t yet! 💻🔥
https://www.mindavation.com/

We’ve just launched Specialised Bolts’ new microsite. As one of Western Australia’s leading precision bolt and reinforce...
04/02/2026

We’ve just launched Specialised Bolts’ new microsite. As one of Western Australia’s leading precision bolt and reinforcement solution providers, they came to us to create a clear starting point to begin growing their online presence.

The site brings together their custom-engineered bolts, slab kits and anchor cages in a focused, easy-to-navigate format, reflecting the work they deliver across mining, civil, transport, oil & gas and government projects.

Built with a focus on:
- Clean, responsive design
- Clear service breakdowns
- Project highlights
- A simple, intuitive user experience

All designed to clearly communicate their capability and industry experience.

👉 View the site: specialisedbolts.com.au

🔥 See more of our work: https://burningfruit.com/our-work/

🔔 Practical UX & conversion insights on YouTube: https://www.youtube.com/

Wrapping up an incredible year filled with good vibes, great projects, and holiday magic.🎄Merry Christmas and Happy New ...
23/12/2025

Wrapping up an incredible year filled with good vibes, great projects, and holiday magic.🎄

Merry Christmas and Happy New Year from the Burning Fruit team! We're looking forward to building some more amazing sites in the year ahead!

👉 Planning a new project? Let's chat in the new year: https://burningfruit.com/contact-us/
🔔 Catch up on our UX and Website Conversion tips over the Christmas break on our YouTube channel! https://www.youtube.com/

19/12/2025

If Your Audience Feels Targeted, They Will Not Bounce to a Competitor – Simple as That!

When your website makes visitors feel targeted, relevant, and understood, they stay. In this video, we break down how clear audience targeting dramatically reduces bounce rates and improves conversions.

Using a gymnastics website as an example, we show how simple pathways like exploring classes by age, discipline, or parties instantly guide visitors to what matters most to them. Parents can quickly find classes for specific age groups, athletes can explore by discipline, and families looking for parties know exactly where to go. If a visitor does not fit one of those categories, they self-qualify and move on, which is exactly what you want.

Even in the hero section, targeting is reinforced through age ranges such as ages 5–16, 16+, and 5+. Multiple layers of targeting ensure the audience feels seen from the very first interaction.

We also look at a photo booth business that applies the same principle. Right from the hero panel, it clearly targets three key demographics: brand activation, fan-first experiences, and booth technology. Visitors instantly know if the service is for them.

Clear targeting creates clarity, confidence, and momentum. When people feel like they are in the right place, they do not look elsewhere.

Watch this video series to learn how to identify, extract, and implement the credibility elements your audience needs before they choose to work with you.

Follow us
Instagram: https://www.instagram.com/burningfruit/
Facebook: https://www.facebook.com/BurningFruit
LinkedIn: https://www.linkedin.com/company/burning-fruit/

Take action
• Audit your homepage and identify whether your key audience segments are obvious within five seconds
• Simplify your navigation so each audience group has a clear path forward
• Subscribe to learn how to reduce bounce rates and increase conversions through smarter targeting

✨ Penmaes: A New Microsite ✨Penmaes needed a digital presence that clearly communicated who they are while providing a s...
18/12/2025

✨ Penmaes: A New Microsite ✨

Penmaes needed a digital presence that clearly communicated who they are while providing a solid foundation for future growth.

We created a clean and considered microsite that introduces Penmaes with clarity and purpose. The structure is intentionally simple and minimal, allowing their values, experience, and ambition to take centre stage. Built with scalability in mind, the site provides a strong brand framework they can continue to build upon as the group evolves. The result is a confident website that reflects the calibre of the company behind it.

🔥 See more of our work: https://burningfruit.com/our-work/
🔔 Want practical UX and conversion insights? Subscribe to our YouTube channel for fresh content every weekday: https://www.youtube.com/

17/12/2025

Can’t Think of Ways to Target Your Audience? It’s Super Simple!

Audience targeting does not need to be complicated. In this video, we break down how simple and effective targeting really is when you understand who your customers are and what they care about.

You can target your audience by industry, age group, interests, or even by highlighting your featured products and services. Each of these elements sends clear signals that your business is built for a specific type of customer.

We walk through a real pet vet website example where targeting is done visually and emotionally. By using clear silhouettes of dogs and cats, the website instantly communicates who the service is for. The backdrop reflects the lifestyle of the type of person who would visit the practice, and subtle design details, like a dog walker animation, reinforce that connection. This kind of open, obvious targeting makes visitors feel understood the moment they arrive.

When your audience feels like the website was designed specifically for them, trust increases and conversions follow.

Watch this video series to learn how to identify, extract, and implement the credibility elements your audience needs before they choose to work with you.

Follow us
Instagram: https://www.instagram.com/burningfruit/
Facebook: https://www.facebook.com/BurningFruit
LinkedIn: https://www.linkedin.com/company/burning-fruit/

Take action
• Identify the key industries, age groups, or interests your business serves
• Review your website visuals and messaging to ensure they clearly reflect your ideal customer
• Subscribe for more practical strategies to improve targeting, trust, and conversions

15/12/2025

When You Actually Ask Your Audience, You Get These Incredible Conversion Answers!

There is nothing more powerful than asking your audience directly what they want to see. In this video, we break down real feedback from a gymnastics academy to show how clearly your audience will tell you what helps them feel targeted and ready to convert.

For gymnastics businesses, parents want to find classes immediately. They are actively looking to book for their children, while adults returning to the sport want reassurance that the classes are right for their stage and ability. Clear navigation, fast access to class information, and obvious booking pathways are essential.

Parents also want detailed pricing, flexible joining options, session times, and a strong variety of images that show exactly what their child will experience. They want clarity around child-to-coach ratios, class sizes, what to bring, how to prepare, and what it is truly like to be part of your club community.

When these elements are visible and easy to access, parents feel understood, targeted, and confident that they have come to the right place.

This is how trust turns into enquiries and enquiries turn into paying clients. Getting this kind of detail can be done on any website in any industry.

Follow us
Instagram: https://www.instagram.com/burningfruit/
Facebook: https://www.facebook.com/BurningFruit
LinkedIn: https://www.linkedin.com/company/burning-fruit/

Take action
• Review your website and check how quickly parents can find class and pricing information
• Ask your own audience what would help them feel more confident booking
• Subscribe for more conversion-focused website and strategy insights

Small signals like hover states, micro animations and responsive elements tell users that their actions have been acknow...
11/12/2025

Small signals like hover states, micro animations and responsive elements tell users that their actions have been acknowledged. This simple feedback gives them confidence and keeps them in control. A site that feels alive is far more satisfying to interact with.

These moments may be subtle, but they shape the entire experience. When users feel supported at every touchpoint, they stay longer and engage more deeply.

👉 Want to see how your website's UX stacks up? Let’s talk: https://burningfruit.com/contact-us/

🔔 For daily UX and conversion insights, subscribe to our YouTube channel: https://www.youtube.com/

✨ Mindavation: A New Microsite! ✨Mindavation has evolved significantly since we first built their website more than eigh...
10/12/2025

✨ Mindavation: A New Microsite! ✨

Mindavation has evolved significantly since we first built their website more than eight years ago. With a clearer and more focused offering, they needed a digital presence that reflects who they are today with clarity and confidence. It was the perfect moment for a fresh foundation that sets them up for the new year and gives them room to expand upon.

We designed a clean and professional microsite that showcases Mindavation’s refined focus on leadership development, coaching, and strategic delivery courses. Although smaller than their previous site, the new structure brings their courses to the forefront, and with a simplified navigation and strong emphasis on credibility, the site is built to expand as their content and services evolve. The result is a stunning digital presence that reflects their identity today and supports the direction they are heading.

🔥 See more of our work: https://burningfruit.com/our-work/

🔔 Want practical UX and conversion insights? Subscribe to our YouTube channel for fresh content every weekday: https://www.youtube.com/

Address

Edgewater, WA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+61435029528

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