Awkwardly Social Media

Awkwardly Social Media Social Media with 🌸Personality🌸
Creating Content for Unique Businesses in Geelong and the Surf Coast. DM for more info ✨️
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27/02/2026

This is what social media really looks like behind the scenes.

It’s not just cameras and captions.
It’s direction. It’s strategy. It’s knowing when to capture the polished shot and when to lean into the raw, in-between moment that actually builds connection.

We work closely with our clients to create content that feels like them. Not forced. Not overly curated. Not trend-chasing for the sake of it.

Because when your audience can feel your brand, they stop scrolling.

From planning and filming to editing and analysing performance, every piece of content we create has intention behind it. The goal isn’t just to post it’s to build presence, trust, and long-term growth.

Real moments. Real people. Real strategy.

That’s how you stand out online. 💛

Valentines and Galantines is just around the coroner, and you bet one of my favourite Romance movies is The Note Book (I...
10/02/2026

Valentines and Galantines is just around the coroner, and you bet one of my favourite Romance movies is The Note Book (I promise I'm not basic, I'm just nostalgic) So lets play, Client quote… or romantic movie line? 💘

Some of these sound like they belong in a rom-com.
Some came straight from our clients.
And honestly? That overlap tells you everything you need to know.

Because when the strategy is right, the process feels easy.
When the content aligns, it clicks.
And when a brand finally feels like itself online, the decision feels obvious.

Here are the answers 👇
- “I just want it to feel right.” → Notting Hill 🎬
- “I didn’t expect it to feel this easy.” → Client 💬
- “It all clicked the moment I saw it.” → The Notebook 🎬
- “I knew it was the right choice.” → both a movie line from "About Time" and something we hear from our clients, which feels pretty fitting. 💬🎬
- “This feels very us.” → Client 💬

Good branding, like a good love story, isn’t rushed.
It’s thoughtful, intentional, and built on connection.

If your business is ready for content that feels right, looks like you, and connects with the people who matter most, you already know the answer 💕

XOXO
Awkwardly Social 💌

47,905 views in 7 days.And 94.7% of that reach came from non-followers.This is the kind of result that happens when stra...
05/02/2026

47,905 views in 7 days.
And 94.7% of that reach came from non-followers.

This is the kind of result that happens when strategy, creativity, and consistency actually work together.

We don’t aim to blend in or follow tired industry formulas. We push the envelope of what’s expected in each space while staying true to our clients’ voices, values, and goals. That means content that feels real, shows personality, and still performs.

Behind numbers like these is:
• Thoughtful planning
• Clear creative direction
• Content that speaks to the right people
• Ongoing analysis and refinement
• And a whole lot of intention

Reach like this isn’t accidental, it’s built. And it’s proof that you don’t have to sacrifice authenticity to stand out online.

Big wins like this are why we do what we do 🤍

05/02/2026

Nothing makes us cringe more than the idea that going viral is a strategy.

Trends, fun content, and light-hearted reels can absolutely be part of a strategy BUT only when they make sense for your business, your goals, and your brand voice. Not every trend is worth jumping on, and a viral post doesn’t automatically mean enquiries, bookings, or long-term growth.

What actually matters is strategic content:
• Content that speaks to the right audience
• Content that aligns with your brand and values
• Content that supports your bottom line, not just your ego
• Content that builds trust, credibility, and connection over time

We support our clients in navigating this balance, knowing when to lean into trends, when to educate, when to connect, and when to simply show up consistently and well.

And yes, we’ll happily give ourselves a quiet pat on the back when a client gets hot leads in their first month 🙌but organic social media is a long game. Done right, it opens doors to real opportunities, not just 10 seconds of fame.

Social media with personality. Strategy with purpose. ❤️

27/01/2026

We won’t tell anyone you hired a social media manager…
…but your grid probably will. 👀

Professional content doesn’t stop at great videos.
It shows up in consistency, clarity, and a feed that actually reflects your business.

For service-based businesses like Income Solutions, your social media is often the first impression. A polished grid builds trust before a conversation even starts. It tells your audience you’re credible, considered, and worth listening to.

That’s where we come in.
We help service-based businesses show up online in a way that feels aligned, professional, and unmistakably them, from strategy and filming to how everything comes together on the grid.

Because when your socials look good, your business feels more confident too.

If 2026 is the year you actually want to stick to a business resolution, let it be this: stop trying to do everything yo...
13/01/2026

If 2026 is the year you actually want to stick to a business resolution, let it be this: stop trying to do everything yourself.

Social media doesn’t need to sit at the bottom of your to-do list, half done, rushed, or avoided altogether. When you outsource to a team that understands strategy, storytelling, and analytics, you free up your time to focus on what truly grows your business.

Over the past year, we’ve had the privilege of supporting incredible service-based businesses throughout 2025. From planning and filming, to editing, posting, and refining content based on performance, we’ve helped our clients build stronger visibility, real connection, and confidence in how they show up online. Watching that growth has been one of the most rewarding parts of what we do.

As we look ahead to 2026, we’re excited to open our books to new clients not only in Torquay, but now also across Ocean Grove and Geelong. If you’re ready to start the year with clarity, consistency, and content that actually works, this is the time to start the conversation.

Let 2026 be the year you stop guessing and start showing up with intention. Social media with personality, supported by strategy and experience we’d love to help.

We had a wonderful time helping Nick from Camino Painting ✨
09/12/2025

We had a wonderful time helping Nick from Camino Painting ✨

Only 2 weeks left to secure your once off content capture before the end of the year, designed to help you walk into 202...
08/12/2025

Only 2 weeks left to secure your once off content capture before the end of the year, designed to help you walk into 2026 with confidence, clarity, and content that actually performs. 🚨

We only offer one-off sessions during the silly season, which makes this your chance to get a bank of professionally filmed, strategic content, ready to roll out in January 2026.

✨ Why book now?
Because the businesses that start the year with strong, consistent content are the ones who gain traction faster.

One powerful content capture can give you:
• High-quality video for your socials
• Strategic shots tailored to your 2026 goals (subject to availability)
• A consistent online presence, without spending your holidays panicking about what to post when you return.
• Confidence knowing your socials are already filmed and edited when January gets busy

📅 Final shooting day: December 22nd
Once the spots are gone, they’re gone! and we won’t offer one-off filming again until next November.

Prefer ongoing support?
Our full-service monthly content marketing is open for January content only until December 18th. After that, onboarding closes until mid-January.

If you want 2026 to be the year your business finally shows up online with intention and personality, this is the time to start.

Ready to make next year your strongest year yet?
Book your session before the doors close.

20/11/2025

There’s something special about working with businesses who care deeply about quality, and Camino Painting is exactly that. Nick and the team bring over 20 years of craftsmanship to every project, transforming homes across Geelong, the Surf Coast and the Bellarine with precision, passion and purpose.

We recently spent the day filming with Nick, capturing the detail, skill and care that goes into their work. The result is content that truly reflects the heart behind their brand. From preparation to the final brush stroke, their commitment to excellence makes our job both easier and incredibly rewarding.

At ASM, we specialise in crafting high quality content that feels like your business. Real, intentional and designed to connect. Social media is multifaceted, from strategy to filming to analytics, and we genuinely love every part of the process.

If you want your content to level up in 2026, now is the ideal time to start planning. We currently have 2 onboarding spots available for January start dates.

If you are ready to make your socials work for you, reach out and let’s create something amazing together.

When’s the best time to post on Instagram?The truth is, there’s no universal answer. Posting when Google says to (or cop...
09/09/2025

When’s the best time to post on Instagram?
The truth is, there’s no universal answer. Posting when Google says to (or copying what everyone else is doing) just means blending into the noise.

✨ At ASM, we take a different approach.
We dig into your analytics, not just looking at the numbers, but translating them into actions that actually benefit your business. By understanding when your audience is online and what they engage with, we can tailor a posting strategy that’s unique to you.

Instead of chasing trends or sticking to a one-size-fits-all formula, we design custom strategies that highlight your brand, capture attention, and deliver long-term growth. Because strategy isn’t about guessing, it’s about listening to your audience, adapting, and creating content that works for you.

Ready to skip the noise and let the pros craft a strategy built just for your business? Let’s chat.

Things we do as social media marketers you wouldn’t expect… or maybe you did 🤷 It’s not all trending audios and pretty p...
22/08/2025

Things we do as social media marketers you wouldn’t expect… or maybe you did 🤷

It’s not all trending audios and pretty posts, behind the scenes, our team is diving into books, analysing data like detectives, saving hundreds of posts for inspo, and yes… laughing way too hard at bloopers during edits.

We’re constantly balancing creativity with strategy — keeping your socials fresh, authentic, and always improving. Because your wins are our wins, and we genuinely love seeing our clients thrive.

👉 Swipe through to see some of the unexpected things that go into making your content shine and let us know, did you expect these?

Every business has a story worth sharing, we’d love to help tell yours. Reach out today to find out how.

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Geelong, VIC

Telephone

+61413602271

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