Awkwardly Social Media

Awkwardly Social Media Social Media with 🌸Personality🌸
Creating Content for Unique Businesses in Geelong and the Surf Coast. DM for more info ✨️
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07/10/2026

Is your social media working as hard as you are?

Social media marketing is no longer optional for businesses that want to grow. It is one of the most powerful tools you have to reach new clients, build trust and stay top of mind. But doing it well takes time, strategy and consistency that most business owners simply do not have.

That is where we come in.

At Awkwardly Social Media we take the overwhelm out of showing up online. In just two hours a month we batch your content, build your strategy and create high quality content that truly represents your brand. Content that connects with the right people, messaging that lands and a strategy designed to convert.

Think of us as your marketing team at the tip of your fingers. All the expertise of a full marketing hire without the overhead cost, giving you back your time and the confidence that your brand is showing up the way it should be.

We handle everything so you can focus on what you do best.

Ready to hand it over? Send us a message or find us via the link in bio. 👇

30/09/2026

Three years ago I opened the doors to ASM and moments like these make me feel so grateful to be helping so many wonderful business with their social media marketing.

Hearing these words from our clients means more than I can express. Knowing that we are making a real difference for businesses right here in Geelong and Torquay, helping them show up online with confidence, strategy and authenticity, this is everything.

It inspires us every single day to help more businesses tell their story the way it deserves to be told.

Thank you so much to .legal for your beautiful words. We are so grateful for you. 🌸

If your online story could be told more professionally, or you have been thinking about what it would look like to have a dedicated marketing team behind your brand, that is exactly what we are here for.

We handle the strategy, the content capture, the creative direction and everything in between so you can focus on running your business while we make sure your audience knows exactly who you are and why they should choose you.

A few more wonderful words to come, stay tuned.

At ASM, the metric we care about most is reach to non-followers. It's how you grow. And reels are the tool for that, the...
18/09/2026

At ASM, the metric we care about most is reach to non-followers. It's how you grow. And reels are the tool for that, they're built to get you in front of people who don't follow you yet.

So where does that leave carousels and single statics? Honestly, a really important place.

Here's the thing. When someone finds you through a reel and likes what they see, they head to your feed. And that's where the decision gets made. But it's not just reels bringing people there. Someone might find you through an ad, a Google search, or a recommendation from a mate, and the first thing they do is land on your feed to size you up.

If they've got a spare five minutes at work to work out whether you're worth calling, they're not sitting through every video. They're swiping through your carousels, because it's the fastest, easiest way to get a feel for you. How you phrase things, how you show up, what you teach, whether your values line up with theirs.

That's where carousels do their real work. They convert the people your reels, ads, reviews and word of mouth bring in. It's social proof doing its job, getting information to people directly and quickly, and depending how you structure them, they can earn you extra reach too.

But they do something else that matters just as much. They nourish the audience you already have. Not every follower needs you right now. Someone might follow you today and not need your services for six months. Carousels keep you relevant on their feed and keep you front of mind, so when the time comes, you're the first name they think of.

That's why we never post for the sake of it. Every piece of content our clients put out is strategy backed. Reels and carousels aren't competing for the same job, they each have their place! Building the fundamentals that reduce purchase anxiety and make the decision to work with you an easy one.

17/09/2026

A couple of months ago we invited some of our favourite clients to say a few nice words about us on camera. And we promise the catered lunch from wasn't a bribe.

We've been sitting on this footage for far too long, but it's finally coming your way. Almost ready to share.

Something I say time and time again, going viral is not a strategy! But if you do happen to go viral, knowing what to do...
14/09/2026

Something I say time and time again, going viral is not a strategy! But if you do happen to go viral, knowing what to do when a post gets more traction than normal is going to make all the difference. Keep reading.

And no, 400k views is not technically going viral, but when you are a local business creating content, more traction than you are used to feels like your own little viral moment. And knowing what to do is going to help you make the most of it. So here are my tips for what to do if you kind of, or for real, go viral.

✨Reply to your comments.
This one is non negotiable. Every reply you leave signals to the algorithm that your content is worth showing to more people. It also opens the door to genuine connection with a brand new audience who have just discovered you. Think of it as a first impression, because for a lot of these people it is.

✨Prioritise your people in upcoming content.
Feature the faces, topics and moments that resonated in your next few posts. The new audience that just found you will recognise them and feel a sense of familiarity with your brand, which is exactly what keeps people coming back.

✨Show up on stories every single day for the next 10 days.
Stories keep you top of mind and move people through the journey from casual viewer to engaged follower to someone who is actually considering buying from you. Daily stories during a spike in reach is one of the simplest ways to hold onto the momentum.

✨Increase to daily posting for at least a week.
The algorithm is already working in your favour so keep feeding it. Consistency right now will extend your reach further than it normally would and give your new audience more reasons to stick around.

Like I said, going viral is not a strategy and does not mean you are suddenly in front of thousands of your ideal clients. but what it can do is build your brand awareness, and boost your overall algorithm credibility.

Want content that is built to convert when it counts? Send me a message. 👇

Your social presence is doing a job whether you're paying attention to it or not!Consumer reporting shows that between 7...
24/07/2026

Your social presence is doing a job whether you're paying attention to it or not!

Consumer reporting shows that between 71-82% of people looking for a service-based business check its social media before making contact.

That means that before you even know you have a lead, they're already trying to get an idea of what working with you will look like.

Which raises a question. If someone landed on your profile today, would it actually represent your business well? Would it show what you do, how you think, and why you're worth choosing? Or would it show a few posts, an outdated bio, and not much of a reason to stay?

For a lot of service businesses, social media is treated as an afterthought. A place to post when there's time. But for the people deciding whether to trust you, it's often the first and most telling impression they get.

Working hard on touch points like Google Reviews or case studies for your website are all a part of a broader strategy that your business does need for success. But these need support, and a marketing strategy that is missing the holistic view and missing a key part of the market is going to fail every time.

So, do you think your social media genuinely reflects your business? And does it help you sell?

Keen to hear how others think about this.

27/02/2026

This is what social media really looks like behind the scenes.

It’s not just cameras and captions.
It’s direction. It’s strategy. It’s knowing when to capture the polished shot and when to lean into the raw, in-between moment that actually builds connection.

We work closely with our clients to create content that feels like them. Not forced. Not overly curated. Not trend-chasing for the sake of it.

Because when your audience can feel your brand, they stop scrolling.

From planning and filming to editing and analysing performance, every piece of content we create has intention behind it. The goal isn’t just to post it’s to build presence, trust, and long-term growth.

Real moments. Real people. Real strategy.

That’s how you stand out online. 💛

Valentines and Galantines is just around the coroner, and you bet one of my favourite Romance movies is The Note Book (I...
10/02/2026

Valentines and Galantines is just around the coroner, and you bet one of my favourite Romance movies is The Note Book (I promise I'm not basic, I'm just nostalgic) So lets play, Client quote… or romantic movie line? 💘

Some of these sound like they belong in a rom-com.
Some came straight from our clients.
And honestly? That overlap tells you everything you need to know.

Because when the strategy is right, the process feels easy.
When the content aligns, it clicks.
And when a brand finally feels like itself online, the decision feels obvious.

Here are the answers 👇
- “I just want it to feel right.” → Notting Hill 🎬
- “I didn’t expect it to feel this easy.” → Client 💬
- “It all clicked the moment I saw it.” → The Notebook 🎬
- “I knew it was the right choice.” → both a movie line from "About Time" and something we hear from our clients, which feels pretty fitting. 💬🎬
- “This feels very us.” → Client 💬

Good branding, like a good love story, isn’t rushed.
It’s thoughtful, intentional, and built on connection.

If your business is ready for content that feels right, looks like you, and connects with the people who matter most, you already know the answer 💕

XOXO
Awkwardly Social 💌

47,905 views in 7 days.And 94.7% of that reach came from non-followers.This is the kind of result that happens when stra...
05/02/2026

47,905 views in 7 days.
And 94.7% of that reach came from non-followers.

This is the kind of result that happens when strategy, creativity, and consistency actually work together.

We don’t aim to blend in or follow tired industry formulas. We push the envelope of what’s expected in each space while staying true to our clients’ voices, values, and goals. That means content that feels real, shows personality, and still performs.

Behind numbers like these is:
• Thoughtful planning
• Clear creative direction
• Content that speaks to the right people
• Ongoing analysis and refinement
• And a whole lot of intention

Reach like this isn’t accidental, it’s built. And it’s proof that you don’t have to sacrifice authenticity to stand out online.

Big wins like this are why we do what we do 🤍

05/02/2026

Nothing makes us cringe more than the idea that going viral is a strategy.

Trends, fun content, and light-hearted reels can absolutely be part of a strategy BUT only when they make sense for your business, your goals, and your brand voice. Not every trend is worth jumping on, and a viral post doesn’t automatically mean enquiries, bookings, or long-term growth.

What actually matters is strategic content:
• Content that speaks to the right audience
• Content that aligns with your brand and values
• Content that supports your bottom line, not just your ego
• Content that builds trust, credibility, and connection over time

We support our clients in navigating this balance, knowing when to lean into trends, when to educate, when to connect, and when to simply show up consistently and well.

And yes, we’ll happily give ourselves a quiet pat on the back when a client gets hot leads in their first month 🙌but organic social media is a long game. Done right, it opens doors to real opportunities, not just 10 seconds of fame.

Social media with personality. Strategy with purpose. ❤️

Address

Geelong, VIC

Telephone

+61413602271

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