Harvest Communications

19/01/2025

28/02/2023

WHY YOU NEED UGC 👇📸

UGC aka User-Generated Content is content created by someone outside of your brand. This could include social posts, testimonials, how-to videos, blogs, YouTube videos and more.

But why is it important?

According to Kissmetrics, “25% of search results for the World’s Top 20 largest brands are links to user-generated content.

That’s HUGE right? But if that didn’t convince you, here’s a list of reasons why YOU need to start engaging in UGC for your brand:

🌟Can improve SEO through backlinking, keywords and more
🌟You will receive unique, individually-created content to use across your brand (saving you time)
🌟Increases personalisation for your brand and its products
🌟Enhances brand awareness across socials and the wider web
🌟Builds trust in your brand through the lens of others

So now that you know that, you might be thinking ‘well, where do I start?’. That’s where we come in. Experienced in content strategy and generating UGC we take the guesswork out and deliver uniquely-curated content for your brand to utilise across your digital channels.

For your FREE 15-min consult, drop a line via our DMs or email us [email protected]

19/02/2023

Are you new here? Well, it's great to e-meet you! We are Harvest Communications - a digital and content marketing agency with industry experience across the health, fitness and beauty spaces.

We're passionate about content creation, social strategy, small business start-up, SEO, product photography and website design and optimisation.

If you're looking to harvest good things for your biz, get in touch with the team Harvest today for you free consultation

12/02/2023

It’s the age-old question - to blog or not to blog? We’re here to answer that 👇

As content managers, we have first-hand experience in the blogging space. First, let’s preface this by saying - we too didn’t understand the importance of this traditional form of marketing many years ago.

But we’re busting any myths on blogging today.

Blog writing is one of the most effective organic, non-paid ways to gain traffic to your site, and improve SEO and Google ranking. Why? Because it’s likely the most frequent content on your website that will be updated and published. It directly answers the questions (or concerns) your audience, customers or readers will have.

Here are just a few reasons to start blogging:

🌟More visibility on Google
🌟Easier to rank for keywords searched
🌟Builds credibility on Google
🌟Enables higher chances of gaining backlinks
🌟Improves internal linking
🌟Provides value to the customer
🌟Gain more traffic

With these benefits in mind (and more) you’re probably thinking ‘I need to start, now’. And that is absolutely the right thinking, but we know blogging and a blog strategy may not be achievable with all the ‘things’ business entails, right? We get you. After years of content management and SEO marketing experience, we’re well-equipped to get you set up for success. Get your FREE 15-min discovery chat now.

27/01/2023

Why does product photography matter?

Well - let's put it this way. When you're shopping online you can't physically touch or see all aspects of the product you're looking to purchase. Queue product images.

This is what showcases your product and how it looks. It builds trust and drives conversions for your e-comm brand.

23/01/2023

What are content pillars? 👇

So, maybe you've heard this buzz word term before but don't really understand it? Don't worry - you're not alone.

But chances are, as a biz owner you likely already have content pillars within your biz 📁

Now to what it actually is. A content pillar is a large piece of content (theme, long form web page, topic, e-book etc) that is turned into smaller and more digestible pieces of content (social media posts, videos, infographics, blogs, emails, landing pages etc).

For example, your topic might be 'how to sleep better'. Next, you can break this topic into a blog about sleep, social media posts with tips for sleep, infographic about sleep, video about sleep etc. 😴

But maybe you're still not sure about how to action your content pillars or create a strategy about this? That's okay! We're here to help you. We're experts in content marketing here at Harvest with industry experience. Let's harvest results for your biz today 📲

18/01/2023

On Wednesdays we wear pink (or in this case, pink silk scrunchies from ) 💗

Shot in natural light, capturing the glossy silk fabric. Sometimes simple is best when it comes to product photography or in other words, 'less is more'.

Would you add anything here? Or maybe we don't need any props?

16/01/2023

You might be thinking, "I have a great product, my website is perfect, and my social media strategy is on point - so why aren't people engaging with my content?" 🤷‍♀️

The answer? Well, there are a few reasons. Anywhere from having the wrong tone of voice to having the right content, but on the wrong platform. We've all heard the saying "It's not what you say, it's how you say it." And that's especially true when it comes to content marketing. If your content doesn't match the interests and values of your target audience, they're not going to engage.

But how I fix this? In order to fix this problem, you need to find your brand's unique voice and stick with it. Be funny, be witty, be bold - but most importantly, be authentic. When you're genuine and consistent with your tone of voice, people will start to take notice. Although we hate to be the ones to tell you this - it doesn’t stop there. You need to have a clear content strategy across your brand, including asking yourself questions like ‘who is my target audience?’, ‘why would my target audience care about this content?’ and ‘what value does this add?’.

Ready to start engaging with your audience? Contact Harvest Communications today for help finding the right voice, the right content and the right audience fo your brand 📲

09/01/2023

At Harvest we have a passion for food and product photography (not so much the clean up haha!) which is why we're ready to take your socials, web and ad strategy to the next level with our photography services this 2023 📷

A content refresh can do your business wonders - including leveraging new clients and customers, interest and building brand awareness.

If this sounds like you, drop us a line! 📲

03/01/2023

You know you need to be doing content marketing, but you don’t have the time or resources to do it yourself. We hear you 🎧

We can help! At Harvest Communications, we love creating content that helps businesses succeed (and harvests results). We know how to capture your unique tone of voice and craft engaging campaigns and strategies that will resonate with your audience.

Not only will you see results from our content marketing services, but you’ll also have more time to focus on what you do best – like running your business. Leave the content to us and watch your traffic and leads grow! And no, this isn’t just like watching the grass grow. Content marketing is proven to generate awareness, interest and ultimately - conversions 💸

Contact us today for a free 15-minute consultation about content marketing for your business 📲

18/12/2022

Grabbing these shots of from the archives 📸

30/11/2022

Are your captions not killing it? ⚡️ Here's what you need to do to up your caption game 👇

A caption isn't just a caption. It's education. It's inspiration. It's branding. Plus, if you nail it, it will lead to conversions for you biz.

We don't want to make things complicated, so we're giving you our 3 Key Tips for killer captions below:

🌟 Include a HOOK
🌟 Give CONTEXT
🌟 Add a CTA

But look, we get it - captions can be time-consuming and overwhelming at times. So, if you find yourself stuck, at Harvest, we specialise in copywriting (we secretly love it).

From organic socials to paid socials, we're equipped to change the game. Get in touch with us before the silly season kicks in via our email or DM 💬