Kyah Digital

Kyah Digital Strategic Squarespace websites for established service-based women. Built on clarity, story, and conversion.

"Every placement is handled personally by one of us."That sentence was true about Two Boys Blu the entire time. It had j...
28/09/2026

"Every placement is handled personally by one of us."

That sentence was true about Two Boys Blu the entire time. It had just never made it onto their website.

Renee and Paula run a boutique, founder-led labour hire business - fifty years of combined experience between them, and every placement going through one of them. Not a volume agency matching names to shifts.

Their old site said none of that. It was a one-page build from years earlier: heavy, dense with text, describing services the business had since outgrown. Renee and Paula sat somewhere near the bottom.

They came to me for a redesign, because the site looked dated. It did. But the look was the second problem.

We rewrote the message first. Then the services. Then added testimonials — there was zero social proof on the old site.

The design came last. One Website Sprint day, and only that fast because everything underneath it was fixed first.

Land on the site now and you know what kind of business it is within seconds.

The business never changed. The website just finally caught up.

Full story on the blog - link in bio.

Most service pages have the same problem. Everything worth saying is on there, but they're long and text-heavy and that'...
26/09/2026

Most service pages have the same problem. Everything worth saying is on there, but they're long and text-heavy and that's why nobody reads your carefully crafted content.

You don't need to cut the content. You need somewhere to put it in an easy-to-digest format.

Queue one of the most underused content blocks in Squarespace. In my humble opinion.

The accordion block.

Most sites use it once on a FAQ page and never again. My tip? Put it at the bottom of your services page instead (or as well as).

Here's why that works.

Every service page has a handful of questions sitting between a visitor and an enquiry. How long does it take? What happens if I don't have [x] ready? Do you work with businesses like mine? What if I need changes later?

Answer those on the page and the friction goes. Leave them unanswered and the visitor either emails to ask - or, more often, doesn't.

The problem is that answering them in full paragraphs turns a clean service page into a wall of text. Which is what accordions solve. The questions sit there, collapsed and scannable. Anyone who needs an answer opens it. Anyone who doesn't keeps scrolling to the button.

Five or six questions. Real ones - the ones that land in your inbox, not the ones that sound professional.

Fifteen minutes of work, and it does more for your enquiry rate than most design changes will.

And as a bonus, it's great content for SEO and AIO.

Save this for the next time you're in the editor and want to optimise your service pages.

[These examples are on a site I recently launched for The Spoonie Support Hub - slide 1 shows the accordion block on a pure FAQs page, and slide 2 shows how we also incorporated FAQs into a service page.]

Week one down. One to go.The first week of school holidays has been a mix of rest and fun for us. We've all been sick th...
25/09/2026

Week one down. One to go.

The first week of school holidays has been a mix of rest and fun for us. We've all been sick the last few weeks, so rest has been needed. But we've also mixed in days of fun - playdates with friends (so grateful for the mum that took my two to Dreamworld so I didn't have to), swimming, lunches out, ice cream, and today - making jellycats out of clay.

What hasn't been included? Days at my desk. Sending emails while the kids play. Feeling like there is anything urgent that just. has. to. be. done.

Week two we're dialing up the fun a bit. But work? That's still scaled back. No catch-up sessions, no quiet panic about what's piling up, no client launches happening during the break.

Now please - don't mistake this for discipline. This ADHD girly ain't that organised. And this is the first year I've made this work properly for me and my kids. Believe me, school holidays did NOT look like this year for many years.

So what's actually changed is how I plan my projects and my capacity. I'm no longer trying to pretend I work a fulltime office job like I used to - where I had to be at my desk from 9-5 and work through the school holidays. I now plan my projects - and my capacity for work - with school holidays baked in. Not as an afterthought.

That's the whole trick. Including school holidays as part of my planning.

I'll be back properly after the break. Until then - I'm working lighter and slower, and not sorry about it.

How's your week two looking?

A rebuild is the most expensive answer to a problem that's usually much smaller.Here's how it happens. You raise your pr...
16/09/2026

A rebuild is the most expensive answer to a problem that's usually much smaller.

Here's how it happens. You raise your prices in a proposal. You get clearer on who you want to work with over a few discovery calls. You quietly retire an offer and stop mentioning it. All of that lands in conversation first.

All too often, the website waits to catch up.

After a while, your site starts to feel wrong. And because the whole thing feels wrong, the fix gets framed as "I need a new website."

Most of the time you don't. You need these four fixes, done properly and in that order. Message first. Then structure. Then proof. Design last, if at all.

Visitors form a judgement about a website in roughly 50 milliseconds - before they've read a word of your intro copy. That judgement is shaped by clarity, not decoration. Which is why a sharper headline will outperform a new colour palette every time.

Strategy before pixels. Always.

Here's one from this year. Two Boys Blu's website hadn't been touched since the day it launched.

I did update the colour palette and the fonts - it needed to feel current. But t"fullhat was the smallest part of the job.

The rest is what mattered. New imagery. Messaging rewritten to describe the business they're running now, not the one they launched with. Services updated to match what they'd grown into. Recent testimonials in place of the old ones.

No "full" rebuild. The site needed to catch up with the business.

→ twoboysblu.com.au

Save this one if your website also needs to catch up with your business. Then pick a fix and work through it properly.

That website task you've been meaning to fix for months? It's still sitting there.The outdated headshot. The broken butt...
14/09/2026

That website task you've been meaning to fix for months? It's still sitting there.

The outdated headshot. The broken button. The line of copy that still mentions an offer you retired back in March. The wonky mobile design.

None of it needs a full project. It needs an hour.

The Hit List Hour is a focused 60 minutes on exactly that list - the one sitting in a note on your phone. Book it live and we work through it together, or hand it over and I'll have it sorted within 48 hours.

No discovery call. No proposal. You book, we work, it's done.

Got a list? Book your Hit List Hour - link in bio.

The about page is the page most established women rewrite six times and still don't like.It's rarely a writing problem. ...
10/09/2026

The about page is the page most established women rewrite six times and still don't like.

It's rarely a writing problem. It's a hedging problem.

Somewhere between knowing you're good at this and putting it on a public page, the specifics fall out. Fifteen years becomes "a while". A specialist practice becomes "a bit of everything". A decade of results becomes "I love helping people".

You read it back and think: that sounds modest, it's not too braggy.
Your reader reads it and thinks: I can't tell if she's done this before.

Here's the shift that fixes most of it - swap adjectives for evidence.

An adjective is a claim about you, and the reader has to take your word for it. Evidence is a fact about your work, and the reader draws their own conclusion. They'll believe their conclusion every time.

"Passionate about strategic websites" is a claim.

"Nineteen years in marketing, fourteen in digital" is a fact.

One of those you have to defend. The other one sits there and does its job.

And if writing about yourself feels impossible no matter how many drafts you do - the words usually aren't the problem. The strategy underneath the site was never settled.

Save this for the next time you open that page. And read my blog for more details on the five-minute fix for your about page.

Link in bio.

You already know something's off with your website.You've probably tried to fix it more than once.The fix usually goes i...
22/08/2026

You already know something's off with your website.

You've probably tried to fix it more than once.

The fix usually goes in the wrong direction.

New photo. Different headline. A section moved higher up the page. All ex*****on changes to a problem that isn't about ex*****on.

If your homepage still doesn't land after multiple rounds of tweaking, the issue usually sits one level up: nobody ever decided exactly what the page needed to say, to whom, and in what order, before any of it went on the page.

That's not something a new template fixes. It's something a proper brief fixes, before design even starts.

Full breakdown, plus how to tell which one you're dealing with, on the blog. Link in bio.

You can't keep relying on a platform that decides who sees you.Where your reach could drop overnight for no reason you c...
21/08/2026

You can't keep relying on a platform that decides who sees you.

Where your reach could drop overnight for no reason you could point to. Where a feature you've relied on suddenly disappears. Where the algorithm changes the rules mid-game, again.

This is the reality of using social media in your business - the platform controls who reaches you, not you.

Your website works differently though. Not because you magically own the servers it sits on. You don't. I don't. But you do own your conent, and you do own your domain. So if someone has the link, they see your site. No gatekeeper inbetween.

That's the difference - nobody's algorithm decides who gets to see it and who doesn't.

I still use social media. And so should you (IF your audience is on the platform). But I won't build my business foundation on something that can throttle my reach overnight for no reason.

Your website should be your foundation. Social media should just be one of the ways you help people find it.

If your social media platform of choice disappeared overnight, would people still know how to find you?

I can tell you exactly what's wrong with a website in about 30 seconds. Wrong hierarchy, an unclear offer, a call to act...
19/08/2026

I can tell you exactly what's wrong with a website in about 30 seconds. Wrong hierarchy, an unclear offer, a call to action fighting for attention with six other things. I've built my whole business on seeing it.

I still don't build my own website alone.

Not because I don't know how. Because I'm too close to it. I know what I meant to say. I don't always know what's landing, because I've written every word of it from inside my own head.

Skill and objectivity aren't the same thing. When it comes to your business, I have both. When it comes to mine? I have plenty of one, and I need someone else in the room for the other.

If you've ever felt behind because you can see what's wrong with your site but can't quite fix it yourself, that's not a skills gap. That's just what happens when you're too close to something you built.

You moved the headline. Changed the photo. Rewrote the same section three times. And your website still doesn't feel rig...
18/08/2026

You moved the headline. Changed the photo. Rewrote the same section three times. And your website still doesn't feel right, even though you can't point to anything actually wrong with it.

Here's what I constantly see: people trying to fix a strategy problem with design tools.

New layout, new colours, new photo, same underlying issue.

Because nobody actually decided what the page needed to say before any of it went on there.

A brief isn't a mood board. It's the decision-making that happens before the design does: who the page is for, what you need them to believe, what happens next. And usually, the brief what's wrong: it's missing.

Skip the brief stage, and you get a page that looks considered but was never actually decided.

If you've redesigned your website and it still doesn't feel right, that right there is usually the answer. It was never a design problem.

More on the blog today, link in bio.

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