MOMO + CO

MOMO + CO We help eCommerce brands
deepen customer connection & amplify email revenue. All on autopilot. We write exceptional copy to boost your brand and drive sales.

Who's ready to shimmy-shimmy with me?⁠ 🙋🏻‍♀️ ⁠⁠Coming to you live today from the white building with a pink door... to d...
01/06/2023

Who's ready to shimmy-shimmy with me?⁠ 🙋🏻‍♀️ ⁠
⁠
Coming to you live today from the white building with a pink door... to deliver even more tips for growing your email list with IG.⁠
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* Didn't see my first post on this topic? Go, go, go - tap my profile and check out my last post *⁠
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Now back to the program. Here are my bonus golden tips for you:⁠
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✔️ Entice people to sign up by giving them early access to an upcoming event (product launch, sale, etc). This is super-effective for building your SMS list.⁠
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✔️ Create posts and stories that combat any objections or hesitations to buying your products... and sweeten the deal with your opt-in offer.⁠
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✔️ Promote a time-sensitive subscriber-only offer (free shipping, gift, monthly contest, free download).⁠
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Struggling for time? Or need help writing your list-building copy? ⁠
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DM me for expert advice. You can also redeem my lifetime offer - where I'll throw in a lovely convo and maybe a laugh or two.

This is me. Looking up to the sky-high email list that you're going to build.⁠⁠Yes, it takes time. It also takes consist...
31/05/2023

This is me. Looking up to the sky-high email list that you're going to build.⁠
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Yes, it takes time. It also takes consistency. And you should test a few different methods. But you've got this. And gee it pays off in terms of revenue and biz growth.⁠
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Here's a few tips to start growing your list with IG:⁠
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✔️ First step: Create a landing page on your website and embed a subscribe form. This is where you'll direct your IG traffic to sign-up to your mailing list.⁠
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✔️ Create posts and stories showing people the benefits of joining your email list, and added value for those who join your SMS list. Always provide a link (link in bio or link in story) for people to subscribe.⁠
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✔️ Run a giveaway where people must subscribe to your list to enter.⁠
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Need help putting any of these strategies into play? Or simply don't have the time? ⁠
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Get in touch with my good self. Cue superhero music 🦸🏻‍♀️

Are you sending every campaign to everyone on your list?⁠⁠Here’s why you shouldn’t be:⁠⁠👎🏽 It will lower your open rate⁠...
04/04/2023

Are you sending every campaign to everyone on your list?⁠
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Here’s why you shouldn’t be:⁠
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👎🏽 It will lower your open rate⁠
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👎🏽 It will reduce your click through rate⁠
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👎🏽 It will hike up your unsubscribes⁠
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👎🏽 It will diminish your conversions⁠
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How can you turn this around? Segment your lists!⁠
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DM me to find out which segments you need x

Have you ever finished a project... and the service provider just vanishes? 🪄They've done the job, ticked the boxes and ...
14/02/2023

Have you ever finished a project... and the service provider just vanishes? 🪄

They've done the job, ticked the boxes and then... 🦗🦗? They don't even disappear in a fancy puff of smoke. They're just GONE.

Well, THAT'S NOT US!

Once we create your email flows and set them up in Klaviyo, we check back in 30 days (well actually, we do a few random check-ins during that month as well).

Yes, we go through every email and each flow - analysing and tweaking so you know that they are performing at their best. Plus we give you our quick recommendations and look at further opportunities for you to grow your biz through email.

We're about your long-term growth and are here to add value to your business (rather than do the job and run).

Think of us like Kath n Kim's Sharon on the netball court - here if you need, here if you need!

Hey Superstar 👋🏼Quick Q: Are you segmenting your email list?Here's why it's a MUST!So you can:💌 Optimise engagement by ...
14/02/2023

Hey Superstar 👋🏼

Quick Q: Are you segmenting your email list?

Here's why it's a MUST!

So you can:

💌 Optimise engagement by sending personalised, relevant messages

💌 Maximise sales by sending the right messages at the right time in the customer journey

💌 Build loyalty by creating a more one-to-one experience

Need help setting up (or demystifying) your email list segments? DM me to book in a free 15 minute chat 📞

Top 4 reasons why you need an email marketing strategy.. vs... "Quick, put these emails together - we need to tell our c...
08/02/2023

Top 4 reasons why you need an email marketing strategy
.. vs...

"Quick, put these emails together - we need to tell our customers about tomorrow's sale"

A good strategy means you can:

1. Send the right messages to the right people at the right time in their customer journey with your brand (aka personalisation)

2. Build rapport, establish relationships, turn subscribers into super fans and convert more sales.

3. Proactively increase customer engagement. Eg. Reward your VIPs, warm people up and get them excited about your new launch or sale, re-engage people who are about to c-h-u-r-n.

4. Test, measure, tweak, repeat. It takes time to get your strategy working really well.

5. Get the best return on your marketing investment. How else will you know if your emails are optimised and performing at their best for your biz?

💌

If you're spending too much time reacting, rather than proacting (new word, I just made it up) with your email marketing - then we can help.

A huge part of our process is centred around strategy - because without it, you're pretty much wandering in the jungle feeling lost, aimless and unmotivated.

We gather the market research, map your customer email journey storyboard your emails, create the beauties, test and then tweak them - so you can tap into this goldmine that is your database and connect with the people who said 'Yes, I want to subscribe and hear from your brand'.

You don't have to nut this out alone - help is right here ❤️

Are your email flows giving you those 'lost-in-the-jungle' vibes? 🌿Do these phrases prompt you to close your laptop and ...
01/02/2023

Are your email flows giving you those 'lost-in-the-jungle' vibes? 🌿

Do these phrases prompt you to close your laptop and pour that 10am cocktail (followed by another 3)?

:: Flow triggers (wha?)

:: Flow filters (ouch)

:: Properties about someone (eek)

:: What someone has done, or not done (🤷🏻‍♀️)

:: Add a conditional split 🔀

If yes, you're not alone. I'm sure many others are drinking cocktails at 10am. JOKING (or am I)?

Ok, what I really mean is you're not alone if you're feeling a little bewildered, frustrated or lost with the whole set-up of your email flows.

But the thing is, it's oh-so-important to set them up right *and to check in each month to make sure they're fully optimised*

Tell me what your biggest email set-up frustration is in the comments below - or DM me for some quick fix ideas!

This is your opportunity to zero in on your email strategy and...⁠⁠✔️ Leverage the high-value data you already have⁠⁠✔️ ...
31/01/2023

This is your opportunity to zero in on your email strategy and...⁠
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✔️ Leverage the high-value data you already have⁠
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✔️ Meet your customers' needs with irresistible offers⁠
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✔️ Boost your average order value & order frequency⁠
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✔️ Maximise your return on marketing spend

Email + SMS marketing may not be sexy, but they are SUPER profitable for eCom brands. Do you have a unified email + SMS ...
24/01/2023

Email + SMS marketing may not be sexy, but they are SUPER profitable for eCom brands.

Do you have a unified email + SMS strategy in place?

If the answer's no, then I'd say you're leaving money on the table.

But lucky you, if you're reading this - because I'm an email strategist who can synchronise your emails & SMS marketing to bring in more cashola *for less effort*

You know the drill... DM me to get this party started 🤑

Best way to maximise the return on your automated emails?✓ Know your customers (hello research)✓ Split test elements o...
20/01/2023

Best way to maximise the return on your automated emails?

✓ Know your customers (hello research)

✓ Split test elements of your emails (eg. subject lines)

✓ Go with the winning strategy (from your test)

✓ Rinse and repeat (every 2 - 3 months)

While your automated emails are running on autopilot (how good is that!), you still need to do some background work to make sure you're getting the most out of them.

Not sure where to start? DM me to start the convo about your automated emails 👋🏼

5 ways to grow your 💌 EMAIL LIST 💌1. Create an opt-in with a discount (Capt'n Obvs I know, but make sure you only target...
19/01/2023

5 ways to grow your 💌 EMAIL LIST 💌

1. Create an opt-in with a discount (Capt'n Obvs I know, but make sure you only target new visitors with a unique coupon code).

2. Run a giveaway on social media and/or your website, where people must subscribe to enter.

3. Use a quiz - GREAT for getting new subscribers on board and segmenting them based on their preferences.

4. For out of stock items, include a 'Notify Me' button - which includes an option to opt-in to your email list.

5. Add an email opt-in option (not pre-ticked) to your Contact Page, as part of your form.

Want more tips on how to build your email list? Subscribe to mine: https://www.momoandco.com.au/subscribe/

(See what I did there - a bonus tip 🤔)

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Gold Coast, QLD

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