Break The Ice Media

21/01/2026

In 2025, the business was blessed enough to work with a range of small to medium businesses that had heart, soul and drive. In 2026, I am extremely excited to announce that we have restructured to bring on more clients with the same level of care that we show to our businesses that have been with us from the start.

Let’s get started 🩷

10/07/2025

In this digital age, standing out matters more than ever.

As a business that promotes and encourages founder led content we highly recommend a social strategy involving storytelling.

This allows people to see the person behind the brand, the values, the ethics and the hard work.

10/07/2025

09/07/2025

Start small. Start local.

When you’re building a service-based business, trust is everything and that trust often starts in your own backyard.

I can help service-based businesses like yours to:
✨ Build your online presence so locals find you and trust you
✨ Create content that shows off your expertise (without you having to brag)
✨ Develop marketing strategies that spark conversations and lead to real referrals

Let’s break the ice and get those clients rolling in.

22/06/2025

Your brand feeling a little… meh on socials? Let’s fix that 😎

Here are 5 out-of-the-box ways to get your brand bustling (aka alive, active & impossible to ignore):

1. The Signature Series™
2. Reply like you’re texting your BFF.
3. Wrong Way vs Right Way Reels.
4. Break the 4th Wall.
5. Run a “Don’t Follow Us” Campaign.

Your content should feel like a party your audience wants to attend.
Let’s ditch the boring. Let’s break the ice.

💙 Need help making your socials pop? DM us.

21/06/2025

On January 1st, 2025, at just 21 years old, I launched Break The Ice Media with a dream, a laptop, and a head full of wild ideas.

And somehow… in just 166 days, that little dream became an award-winning business.

Last Saturday night, I was honoured to receive the Outstanding New Business award from Business NSW at the Business 2580 Awards 🏆✨

This win isn’t just a trophy. It’s proof that the hard work, the late nights, the belief in doing marketing differently matters. It works. And we’re just getting started.

💙 Thank you to for creating space to celebrate us all
💙 Thank you to the businesses who trusted me to bring your brand to life
💙 And thank you to everyone who believed in me

Now, I know I’ve been MIA on socials lately (👀 guilty), but it’s only because I’ve been working my butt off behind the scenes with amazing clients AND stepping into an exciting new role as a Marketing & Comms Executive.

Yes, I wear a few hats… but I wouldn’t have it any other way.

✨ I’m SO excited to say I’m now opening the books for new clients! If you’ve been thinking about it this is your sign. Let’s do it.

This is just the beginning. Let’s keep breaking the ice 💙🩷

08/04/2025

Unbox the legend— Miss Jane Chintana Purcell: The Action Figure! Now you can own a piece of greatness… or at least a tiny, plastic version of it.

Warning: May cause uncontrollable confidence and a sudden urge to conquer the world 🤷🏽‍♀️

Accessories sold separately (but totally worth it)

08/04/2025

“Be yourself,” I scream as they drag me into a padded room.

It kills me that so many business owners still think they need a perfectly curated aesthetic and flawless feed to be successful.

But here’s the truth:
You don’t need to be perfect. You need to be real.
Messy? Cool. Quirky? Even better.
Just make it mean something.

High-quality content doesn’t mean high-res, polished-to-death perfection.
It means having purpose.

01/04/2025

Last week, I caught up with Rae from Southern Tablelands Event Collective, and let me tell you—her business is iconic. I got to try their new Photo Booth at International Women’s Day, and it was chef’s kiss perfection. The props? Hilarious. The print quality? A+. The best part? Walking away with a cute AF memory from the event.

But we didn’t just talk photos, we talked strategy. Pitching to venues, building a community, and (my fave) using short-form video to get people obsessed. Rae’s already killing it (she also runs Out of the Box—queen behavior), but when you’ve got a business this fun, it’s all about showing people why they need it.

The plan?
📸 Behind-the-scenes moments that make people feel part of the action
🎥 Quick, fun videos of guests using the booth (hello, FOMO)
📢 Community-powered content—because nothing sells better than people having a blast

Bottom line? When your business is all about creating moments, your marketing should feel like one too. Rae’s got something special, and now it’s time to make sure everyone knows it.