Purple Thread Marketing

Purple Thread Marketing Showing Mortgage Professionals how to attract up to 30 leads a month Hi, Darrell Weekes here! Marketing is actually pretty simple, not easy but simple. Market.

According to Peter Drucker there are two things that makes your business money, Innovation and Marketing, yet so many SME owners get their marketing wrong. My whole business is dedicated to teaching the Owners of SME professional service businesses, with little or no marketing budget, how to generate more leads, make more sales and be more profitable. I'm a Marketing Strategist which means I work with the messaging of a business, that's the what you say and how you say it part of marketing, which is the bit most people get wrong. It's about having a conversation with someone who has a problem they don't want or who wants something they don't have. Then it's just a matter of getting 4 key areas right.

1. Who do you want to have a conversation with.
2. Message. What do you want to say.
3. Motivation. What have you got that will compel your prospects to take action
4. Mediums. What mediums are you going to use to get your message to your prospects. Using this simple model, I teach my clients powerful NO COST, LOW COST marketing strategies that generate leads without the need for them to spend a cent more on their marketing or advertising than they are now. In fact, in most cases my clients usually end up generating far more leads by spending far less than they are now. AND, if I can't do what I say, MY CLIENTS DON'T PAY ME A CENT. My mission is to show business owners how to enjoy their business and spend more time doing the things they love by teaching them how to get their marketing to do the heavy lifting, because nothing happens, no sale, no money, no fun, nothing happens if we don't generate a lead. I'd love to hear from you and I'm happy to LinkIn (if that's a word) Just make sure you write me a personal note with your invitation. Or send me an email at [email protected] or give me a buzz on 0418 166 854

26/08/2026

If Google Search Console isn't connected to your website, you're missing the single most valuable piece of free data any professional services business has access to right now.

Here's why. Google just launched AI specific visibility reports inside Search Console, tracking how your site performs in AI Overviews and AI Mode, separate from the standard search reports.

The kicker: there's no historical backfill. Your data only starts from the day the report goes live on your account. Wait three months and that's three months of baseline gone for good.

The value here is in the trend, not any single snapshot. Knowing your AI impressions went from 200 to 1,400 over six months tells you something you can act on. One month's number, on its own, tells you nothing.

Connect GSC this week, start the baseline, and let it run. It costs nothing, takes about 15 minutes to set up, and the data is priceless.

25/08/2026

There's a mortgage broker in Newcastle with 202 five star Google reviews.

When I read through the content, the word "communication" turned up in more than 40 of them.

Most brokers would never spot that pattern. AI engines can't miss it.

They read every review, weight recency, specificity, and keyword density, and use all of it as a primary signal for who to recommend.

Review velocity matters too, how often new ones arrive, not just how many you've got. A profile with 80 reviews and three from last week will outrank one with 200 reviews and nothing since eight months ago.

Your reviews aren't just social proof for people anymore. They're structured evidence the algorithms are actively reading.

24/08/2026

Until June 3, 2026, there was no way to measure whether your business was showing up in Google's AI generated answers.

That's changed. Google now runs dedicated AI visibility reports inside Search Console, which pages appeared in AI Overviews, how many AI specific impressions they got, which countries and devices, and how that's moved over time.

It's the first time Google has treated AI visibility as a proper, first-party Search Console metric.

Capture a baseline now, work out which pages are actually driving your AI visibility, and pair that with your normal analytics, and you'll genuinely understand what's happening. Skip it, and you're guessing.

In a market where AI answers now touch close to half of all searches, guessing isn't a strategy.

Find out where your business stands. Free AI Visibility Audit: https://purplethread.com.au/visibility-audit/quiz

20/08/2026

If you've won an industry award in the last three years and it's not sitting in your Google Business Profile description, your LinkedIn About section, and your website homepage, you're leaving value on the table.

Awards are one of the strongest authority signals an AI engine can find, independently verifiable third party endorsement that you're trusted in your field.

"2025 Winner, Best Regional Broker Office of the Year" tells an AI engine something no self written copy ever could: someone independent looked at this business and judged it the best.

Won one? Use it everywhere, your GBP description, LinkedIn headline, website banner, review response templates, blog content, speaking bios.

Haven't won one yet? Look at what's available, industry associations, local business awards, franchise network awards. The application is usually more straightforward than people assume, it just takes a bit of time.

Win it, then amplify it properly, and you've built an authority signal that compounds across every platform at once.

19/08/2026

When credible third party sites mention your name, Google and the AI engines start treating you as an authority, not just another listing.

For real estate agents, that's things like Real Estate Business features, local media coverage, association memberships, aggregator profiles, award wins.

For mortgage brokers: MFAA or FBAA mentions, lender partner content, features on The Adviser, Broker Daily, Finder or RateCity, trade press commentary.

For accountants: CPA or CA body mentions, journal features in Accountants Daily or Accounting Times, speaking engagements, regulatory commentary.

You don't need to be everywhere. You need to be consistently mentioned in the handful of places that matter.

One credible mention from a trusted industry source outweighs fifty social posts.

Authority isn't built by talking about yourself. It's built by other people talking about you.

Get your business's AI Visibility Score.
It's free: https://purplethread.com.au/visibility-audit/quiz

17/08/2026

For 15 years your website had one job: lead generation. An online brochure with a contact form, there to catch whatever enquiries came in from organic search or paid traffic.

That job's changed, and changed fast.

Your website is now the primary source AI engines extract from when they're deciding who to recommend. Content structure, FAQ architecture, suburb pages, author bios, schema markup, citation links, all of it gets read by machines that turn it straight into a recommendation for your next client.

Your website went from brochure to credibility instrument almost overnight.

If yours still looks and reads like a 2019 brochure, it's quietly becoming invisible to the systems now deciding who gets the call.

12/08/2026

Here's a 10 minute exercise that'll change how you think about your digital presence.

Open ChatGPT, Claude, and Perplexity. Ask each one: "Who is the best [your profession] in [your area]?"

Write down who gets recommended, and why.

Then ask a follow-up: "Why did you recommend [competitor name]?"

It'll tell you exactly what signals drove that recommendation, reviews, content depth, entity clarity, third party mentions.

Congratulations, you've just got a free competitive intelligence briefing on exactly where you're falling short.

Most business owners have never run this exercise. The few who have are already acting on it.

How visible is your business to AI?
Free audit: https://purplethread.com.au/visibility-audit/quiz

11/08/2026

Most professional services websites are still built like brochures. "About Us. Our Services. Contact."

That made sense when the audience was humans browsing. The problem in 2026 is that AI engines don't browse, they extract.

An AI engine trying to answer "who is the best accountant for small business in Parramatta" needs structured, specific, locally anchored content to pull from.

A page that directly answers that question, with real expertise, local context, and clear authority signals, gives it something to cite. A generic "Our Services" page that says you "provide comprehensive accounting solutions for businesses of all sizes" gives it nothing.

Stop writing for browsers. Start writing for extractors.

Structure your content as direct answers to specific questions, and make sure each one names the suburb, the client type, and the expertise that makes you the authority.

That's what makes you citable.

10/08/2026

Google just launched a feature called Preferred Sources.

Users can pick the publications they trust, and those get a badge inside AI Overviews and AI Mode.

Google's already confirmed this becomes a ranking signal, not just a label, meaning preferred sources start showing up more often in AI answers full stop.

People are reportedly twice as likely to click through to one. Over 345,000 unique sources have already been selected.

For your business, that means two things. If the trade publications your clients read get chosen as a preferred source, your visibility inside AI answers goes up automatically. And if you're already featured in those publications, through editorial, awards, or expert commentary, that citation effect compounds.

Getting your name in the right trade press used to be about readership. Now it's about authority and AI citation too.

Find out where your business stands. Free AI Visibility Audit: https://purplethread.com.au/visibility-audit/quiz

05/08/2026

Here's the single highest value content investment a professional services business can make right now.

Pick one question clients typically ask you in the first meeting. Something like:

"How much deposit do I need for a first home in Newcastle?"
"When is the best time to sell in Mosman?"
"Can I claim my home office as a tax deduction?"

Write a 200 word answer. No more. Specific, local, genuinely useful.

Post it on your website.

That one piece of content is an SEO asset, a GEO asset, an AI citation target, and a trust signal, all at once.

One question answered properly beats ten generic articles about your industry.

Why? Because AI engines aren't rewarding volume, they're rewarding the most specific, authoritative answer to a specific question.

Write that answer before your competitor does, and you win the citation.

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Goulburn, NSW

Telephone

+61418166854

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