MI Academy

MI Academy We’re not an agency, we don't set and forget.

We transform retail companies into highly innovative, customer-centric organisations by adopting world-class, best practice digital marketing & innovation methodologies through practical and skill-specific courses for teams. As a customised training provider, MI Academy combines project-based training, strategy and consulting, to help retailers transform their customer experience (CX) and marketin

g, approach and impact. We fill the gap in the market for in-house capabilities that bind together agency strategy and adoption of MarTech—in a way that gives teams the capabilities to drive sustainable and innovative solutions, even after our work is done. We believe it is more important than ever for retailers to ask, “How do we best implement this strategy – is there an even more efficient, more productive approach, that could deliver better outcomes for our customers and brand?”

This is what enables in-house investment and prevents buying ‘tech for tech's sake’, reduces reactive marketing, and rapidly increases the speed of execution. We're focused on:
- Strengthening team capabilities and campaign performance
- Amplifying customer loyalty through targeted initiatives
- Solving complex problems with applied creativity
- Aligning your team, strategy and organisational goals


BENEFITS OF WORKING WITH MI ACADEMY:
- A strategy that is driven by insights, not instinct
- Increased customer loyalty and reduced reliance on discounting
- Enhanced team capabilities for increased speed-to-market
- Greater return on investment with sustainable campaigns

But don't just take our word for it! We're rated 'Excellent 'on Trustpilot, and have taken home the Best Customer Holistic Customer Experience at the Vendors in Partnership (VIP) Awards 2021. At the NORA Solution Partner Awards, we won Best Virtual Event for the Retail HackGames, and were listed as a Top 3 Finalist in the Best Advisory/Consultancy category. Ask yourself, 'What if you did something dramatically different and it all went horribly... right?' That's where we can help!

Stuck? Spinning your wheels?That one problem in your business—the thing holding you back—what if you could finally solve...
21/02/2025

Stuck? Spinning your wheels?

That one problem in your business—the thing holding you back—what if you could finally solve it?

Not with guesswork. Not with another webinar.
But with Australia’s top retail & eCommerce minds hacking your business live—AND a $50K consulting prize to turn those ideas into action.

That’s what HackGames is all about.

One eCommerce brand will win $50,000 in expert consulting to break through their biggest roadblock and accelerate into 2025.

Will it be you? 🚀

🔗 Apply now: Link in bio

Are you struggling with rising costs, repeat customers who vanish, or marketing that feels like it’s running in circles?...
09/12/2024

Are you struggling with rising costs, repeat customers who vanish, or marketing that feels like it’s running in circles? You’re not alone—but it doesn’t have to be this way. 💡

Join us for an exclusive webinar where scaling strategist and eCommerce wizard Jovana Vujnic will spill the secrets to:
✨ Attracting more customers without blowing your budget
✨ Driving repeat sales and boosting customer lifetime value
✨ Streamlining your marketing to make every dollar count
✨ Learning from real brands who scaled smarter—and how YOU can, too!

🌟 This isn’t just another webinar. It’s your blueprint to build a resilient, thriving eCommerce business.

📅 Dec 18th, 12pm AEDT- Save your spot now—limited seats available!

👉 Link in Bio

Let’s scale smarter, together. 💪

🚨 Last Call! Our FREE Black Friday & Cyber Monday Webinar is happening THIS Thursday, and we’re sharing all the email ma...
30/09/2024

🚨 Last Call! Our FREE Black Friday & Cyber Monday Webinar is happening THIS Thursday, and we’re sharing all the email marketing secrets you need to CRUSH your BFCM sales. 💥

Want to boost your revenue by 20-35% this holiday season? 🚀 We’re diving into strategies that’ll transform your email game and bring in those extra $$$!

What you’ll learn:
🔑 Build an Email Strategy That Converts
⏱️ Automate to Maximise Results
📅 Perfect Your Timing & Frequency
🎯 Personalise for Higher Conversions
📊 Test & Optimise for Continuous Growth

PLUS, you’ll get an exclusive BFCM Email Segmentation Guide just for showing up! 🎁
Ready to take your BFCM emails to the next level? Don’t miss out!

Link in bio to register. See you Thursday! 🙌

Retail’s night of nights acknowledged a special Industry Recognition Award for Australia’s most impactful individual.  A...
04/08/2024

Retail’s night of nights acknowledged a special Industry Recognition Award for Australia’s most impactful individual.

Alita was nominated for her contribution to the eCommerce industry, driving charitable activities, innovation, and award-winning events and training.

She was up against big names, and whilst she was not there to receive it, she did win ✨⭐️

The MI Community are ever so proud to be led by an incredible leader, mentor and all-round super woman.

Congratulations Alita! Cheers to you and many more wins to come. 🏆

BFCM shouldn’t be a last minute reactive email or social post! Join us for our 1 Day Blueprint workshop and get the exac...
01/08/2024

BFCM shouldn’t be a last minute reactive email or social post! Join us for our 1 Day Blueprint workshop and get the exact formula our clients use to 3X their BFCM campaign.

It doesn’t matter if you’re a marketer or not! We’ve taught this formula to tennis coaches which took them from $100k years to $100k days!

Tickets are only $149 and spaces are strictly limited so act fast 👉🏽 https://miacademy.com.au/events-workshops/cmo-blueprint-ecommerce-workshop

- Sydney August 30th
- Melbourne Sept 6th

The MI Team wrapped up another year of Online Retailer with workshops, industry panels, new connections and client catch...
01/08/2024

The MI Team wrapped up another year of Online Retailer with workshops, industry panels, new connections and client catch-ups.

We had a ball on stage (and on the floor), sparking conversations with suppliers and retailers from across Aus.

See you in 2025! ⭐️

It’s lonely at the top…until you do it with the MI community! 🚀 If you’re serious about eComm growth, gourmet sandwiches...
29/06/2024

It’s lonely at the top…until you do it with the MI community! 🚀

If you’re serious about eComm growth, gourmet sandwiches and the hottest Spotify Lounge playlist pumping while you work, the CMO Blueprint Workshop has your name on it.

For you if…

⚡️ You’re a founder still working in a business, or a marketing specialist working in a founder-led business
⚡️ You are 2+ years into your business with an annual turnover of $500k+
⚡️ OR you have a small marketing team and wanting more performance out of your budget

Leave with a 12-month strategy, essential AI tools and prompts, UX, project management and email strategies, and a handful of tools and frameworks that will keep your eCommerce brand thriving for life.

____


Tickets just $149 (and selling fast!):

📍 Brisbane: July 6th
📍 Sydney: August 3rd
📍 Melbourne: August 24th

DM “BLUEPRINT” to register.

Over 1000+ brands have used MI Academy’s award-winning methods to scale their eCommerce brand, and you too can turn thin...
18/06/2024

Over 1000+ brands have used MI Academy’s award-winning methods to scale their eCommerce brand, and you too can turn things around in 2024.

For just $149, MI Academy’s CMO Blueprint 1-Day Workshop will give you the tools to:

✍️ Clearly evaluate your marketing efforts and understand which projects and channels will drive the most impact vs effort
✍️ AI tools and tactics to save time
✍️ Email marketing strategies and more to sky-rocket your revenue

Be paired up with a highly skilled eCommerce professional and get guidance on where you’re at, how you’re stuck, and where you want to go, in order to build unshakable confidence and capabilities.
____

TIckets selling fast - coming to a city near you!

📍 Brisbane: July 6th
📍 Sydney: August 3rd
📍 Melbourne: August 24th

DM “BLUEPRINT” to register.

Ready to go from 6 figure years to 6 figure days?Join MI Academy's coveted CMO one-day Blueprint ecommerce Workshop and transform your strategy.

Get a ticket because we're hosting the "Retail Elevate" Workshops where you'll learn frameworks to go from 6 figure year...
12/06/2024

Get a ticket because we're hosting the "Retail Elevate" Workshops where you'll learn frameworks to go from 6 figure years to 6 figure days in 12 months & hear directly from LSKD, social media sensation Gellae on how they blew up with millions of views on TikTok with a very simple strategy and more!

📣 THIS IS NOT A DRILL 📣 Use code EOFYSAVE10 for a 10% discount on your premium 2-Day Conference ticket registration. Offer ends June 30th!

Join us at 2024, Australia’s largest ecommerce conference & expo! Transform your business with:

✨ Free-to-Attend Expo Highlights:
🔹 140+ Solution Providers: Afterpay , Instant, Zoho, Asendia, Australia Post, and more.
🔹 6+ Dynamic Stages: SHE-com Stage, NORA x Invenco Pty Ltd Podcast Zone, AliExpress Retail Foundations Stage, Amazon.com's Selling On Marketplaces Workshop, NextGen Workshop, and Tech Talks, and more.

✨ Premium Ticketed Conference Program Highlights:
🔹 12+ Content Streams: AI & Automation, Ecommerce Optimisation, and more.
🔹 150+ Stellar Speakers: Woolworths, KPMG, L'Oréal Groupe, THE ICONIC, MI Academy, Winning GROUP, Twilio, Culture Kings, Booktopia, and more.

Register now to take advantage at https://www.onlineretailer.com/en-gb/Ticket-Pricing.html

📍 SAVE THIS📍 to improve open rates from your abandoned cart emails.What if we told you...your abandoned cart conversions...
08/04/2024

📍 SAVE THIS📍 to improve open rates from your abandoned cart emails.

What if we told you...your abandoned cart conversions could have less to do with the timing and the content of your flow, and more to do with your SUBJECT LINES?

Ditch the generic...

❌ "There's Something In Your Cart"
❌ "Did you leave something behind?"

To subject lines that...

✅ Utilise first name personalisation
✅ Experiment with emojis
✅ Add sense of urgency
✅ Are creative, cheeky and humorous
✅ Incentivise products that are in the cart


It’s refinements like this which will take your email marketing revenue from $70k a year to $100k in a weekend. If you’re looking for the secrets to unlocking Email Marketing sales check out our Email Marketing Fundamentals Playbook, where you’ll uncover:

✅ Email Benchmarking so you can set goals
✅ Design Best Practice to improve clicks and conversions
✅ Segmentation & Automation recipes
✅ Email & The Customer Journey so you never have to worry about “spamming” customers

28 lessons, across 3 hours of actionable video content.

👉 Hit up https://eschool.miacademy.com.au/courses/email-marketing-fundamentals-playbook and score a FREE Masterclass!

📣  CALLING eCOMM FOUNDERS 📣This is an invitation for you if you... ➡️ Want to get more out of your email marketing (and ...
04/04/2024

📣  CALLING eCOMM FOUNDERS 📣

This is an invitation for you if you...
 
➡️ Want to get more out of your email marketing (and increase revenue by at least 30%!).
 
➡️ Have revenue between $10k - $700k per month
 
➡️ Are hungry for success and want expert guidance on your email strategy to complement your implementation skills
 
DM “ACCELERATE” to learn more about our 12-Week Email Marketing Accelerator Roadmap and receive guidance, accountability and a tailored plan to keep your growing.
 

Address

Eclat CV, Level 3, 141 Camberwell Road
Boroondara, VIC
3123

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611800790544

Alerts

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