Katrina Collins

14/10/2026

Its 2 a.m. I’m sitting on a mezzanine, absolutely shi**ing myself. 🥹

Below me, a jazz band plays.
Trapeze artists fly through the air.

People wander through Melbourne’s BMW Edge at Federation Square, watching artists create.

And for the next two hours, they get to watch me paint. 😳

Me. An introvert who usually paints at home.

I nearly didn’t go.

But somewhere around 2008, I said yes to painting at a 48-hour arts festival, and now strangers stand behind me, watching every brushstroke.

I tune into the piano and keep painting.

People stop. They linger. They ask questions.

“How long have you painted?”
“Why the butterfly?” (even then a butterfly 🦋)

Then:

“Can I buy it when you finish?”

Imagine nearly staying home and missing that question.

I’d spent so much time painting on my own. Now people wanted to watch. Talk about my work. Take a piece home.

That night still ranks among the best of my life.

People often ask how I got into marketing.

The thread runs right through my life: poetry, images, painting, photography.

Eventually, I brought those skills into business, mixed them with data and found work I love.

But I still think about the woman on the mezzanine.

How close she came to saying no.

How much opened up when she let people see what she could do.

Maybe you’ve got something you love creating, too. Something you keep polishing at home, wondering whether anyone would want to pay for it.

Give them a chance to find out.

On Friday, we’ll work on turning what you do into an offer you can put in front of people.

Come with what you know. Leave knowing what you’re selling.

🎨 Create an Offer That Sells
Friday, Oct. 16 | 10 a.m.–noon
Wide Bay Women’s Health Centre, Hervey Bay
$20 | 5 spots left

Comment "OFFER" and I will see you there! 👇

13/10/2026

A confused market doesn’t convert. 🤯

If somebody wanted to give you money today, would they know exactly what to buy?

Because knowing what you do is not the same as having a clear offer your customer can understand.

You can be brilliant at your work.
You can have loads of experience.
You can offer five different things.

But if your customer is thinking:

“What do I actually buy?”

you’ve made the sale harder than it needs to be.

Clarity matters. 🎯

What are you selling?
Who is it for?
What result does it give them?
And where do they go to buy it?

If you’re in Hervey Bay, this is exactly what we’re working on at Create an Offer That Sells on 16 October.

Bring the mess. 😂
We’ll work on the offer together.

📅 Friday 16 October
🕙 10am–12pm
📍 Wide Bay Women’s Health Centre
🎟️ $20 | 20 seats only

13/10/2026

One offer.

One market.

One solution.

One price.

Then work out how to sell it well.

Don’t keep changing what you sell before you’ve learned how your customer buys.

Work one offer AND Work it well.

Want to learn how?

Come along to Create An Offer That Sells

You walk away with:

👉 One offer you’ve chosen to take to market
👉 A clear customer, problem and result
👉 A simple way to explain what you sell and why someone should want it

Come with what you know. Leave knowing what you’re selling.

Friday, Oct. 16
10 a.m.-noon
Wide Bay Women’s Health Centre, Hervey Bay
$20 | 20 Women

12 seats gone. Only 8 left.

Comment OFFER and I’ll send you the details.

12/10/2026

You’re allowed to want the money.

Not just the likes.

Not just the lovely comments.

Not just, “That sounds amazing.”

The sale.

You’re allowed to put an offer into the market and genuinely want people to buy it.

Selling doesn’t contaminate good work.

Selling distributes good work.

At Create an Offer That Sells, we’ll help you:

💫 Get clear on what you’re selling
💫 Understand why your customer wants it
💫 Make the ask without tying yourself in knots

Friday, 16 October
10 a.m.–12 noon
Wide Bay Women’s Health Centre, Hervey Bay
$20

Our last workshop sold out.

10 seats are already gone. Only 10 remain.

Comment OFFER and I’ll send you the details.

Let’s get you selling.

12/10/2026

I was late to business ... 🤍

Or so I thought. 😆

I was in my late 30's when I went into my first business and the culture shock was sudden.

I had to learn what it meant to find customers, budget and cost rooms.

We had our motel rooms costed down to the last cent.

A queen room cost us about $29 per night to run. We charged $90 per night to stay.

This sounds like great margins but we ran that motel at about 60% occupancy rates over the course of the first 12 months.

You can imagine how many nights the rooms were empty versus making us the profit.

One of the biggest lessons I learned was working over 12 month financial projections, quarterly revenue down to weekly and nightly.

Gone were the weekly paychecks and in came the longer term thinking to running a business.

👉 Anyone running business out there - know what I mean?

💡 PS - I have since learned the sweet spot for new business owners currently sits at mid 40's, so if you are thinking about it - this is your sign!

12/10/2026

Its the BIGGEST thing I hear amongst women 50+

The businesses they are creating are for the love of it.

Finally they can step into the life they want, and the have the wisdom and experience to carry them through.

Its an incredible time to be a woman in business.

Here for this - let me know if you are!

Comment 🤍below

12/10/2026

An offer can generate sales and still drain your time, energy and money.

Before you promote it, work out what it costs to deliver, what each sale produces and how many customers you need.

Your numbers tell you whether you’ve created a business offer or another demanding job.

11/10/2026

Work one. Work it well. 🤍

Choose one offer.

One market.

One solution.

One price.

Then learn everything you can about how people buy it.

How do they find you?

What makes them pay attention?

What questions do they ask?

What stops them from buying?

And what happens after they pay?

Working one offer doesn’t mean saying the same thing every day.

It means approaching the same offer from different angles, listening to the market and improving every step.

More products won’t fix an unclear path to the sale.

Work one.

Work it well.

We’ll work through this at :

Create an Offer That Sells
in Hervey Bay
on Oct. 16.

Comment “OFFER” and I’ll send you the details! 👇

11/10/2026

Imagine asking for the sale — and actually feeling excited about it. 💰✨

No shrinking.
No apologising.
No overthinking.

Just being able to say:

This is what I sell.
This is who it’s for.
This is what it can do for you.
Would you like to buy it?

Because hearing “Yes, I want this” feels bloody good. 🙌

That’s what Create an Offer That Sells is about.

In two hours, we’ll get clear on:

🎯 the offer you’re backing
👩 who it’s for
💬 how to talk about it
📆 how you’ll sell it for the next 90 days
💰 and where people can actually buy it

Come with what you know.
Leave ready to sell it.

📅 Friday 16 October 2026
🕙 10am–12pm
📍 Wide Bay Women’s Health Centre, Hervey Bay
🎟️ $20 | 20 women only

Comment "OFFER" and I will send you the details.

This will be EPIC - our last event sold out!

Join Katrina Collins and Toni Livesey for a practical two-hour workshop where we’ll help you get clear on who you’re selling to, the problem you’re solving, the result they want and the offer you’re ready to take to market.

11/10/2026

Selling rarely fails because you didn’t post enough. 😱

The offer may lack a clear customer, outcome, value or reason to act.

Before you create more content, check whether people can quickly understand what you sell and why they need it.