Katrina Collins

Katrina Collins 50 & fab. Marketer. Helping in-house teams strategise and work with social media via team training and online workshops.
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Business woman. 13 years in the game. 🔥 Digital marketing and sales courses for women 45-65+ launching their first or 50th business. 💌 DM me VISIBLE to get started

✍️ Imagine sitting down to create content and actually knowing where to start.No staring at the screen.No trying to spea...
24/08/2026

✍️ Imagine sitting down to create content and actually knowing where to start.

No staring at the screen.
No trying to speak to everybody.

It starts with understanding your customer’s problem the way she experiences it.

A bookkeeper’s customer probably isn’t thinking:

“I need to keep my books up to date.”

She’s thinking:

“I’m so busy running this business, my receipts are everywhere and I’m behind again.”

That’s the conversation.

When you understand the problem in her world, you know what to say and how to show her why you’re the right person to solve it.

I’ve created the guide I wish I had 10 years ago.

It cuts through the noise and helps you get this foundation clear, so creating content gets a whole lot easier.

Comment GUIDE and I’ll send it to you. 👇

24/08/2026

Nobody talks about this.

What if imposter syndrome is simply what happens before you’ve got enough wins on the board?

When you’re starting something new, you’re in this weird, messy middle.

You know you can probably do it.

You believe you’ve got something to offer.

But you haven’t done enough reps yet to have the evidence.

So part of you feels like you’re pretending.

Can I do this?
Is it possible?
Will I actually pull it off?

I still feel this every time I start something new, and I’ve been in business for 13 years.

Because when we’re sitting in the unknown, we don’t have the proof yet.

And that can make us feel like we have to fake the confidence.

Maybe we don’t need to get rid of imposter syndrome first.

Maybe we need to lean into what we already know, sit with the facts we do have, and keep doing the work while the proof catches up.

EVERYTHING hurts while you stretch! Everything is new.Everything is unproven Everything requires focus Everything stings...
23/08/2026

EVERYTHING hurts while you stretch!

Everything is new.
Everything is unproven
Everything requires focus
Everything stings while you push the limits

Keep going.
New becomes old
Fear becomes normal

Keep stretching!

22/08/2026

Ever sat there looking at a screen thinking ….

Why do I have to do this!?

Content starts with your customer …

I have a guide to help you get clear on this - it’s super fast and costs less thank a dinner!

Thank me later!

Comment “GUIDE” and I’ll send it to you!

22/08/2026

You do not need to become someone else to succeed online. 🤍

In fact, I think the opposite matters more.

You’ve spent decades learning people, building experience, solving problems and forming opinions.

You don’t need to throw all of that away and suddenly become an influencer.

You don’t need to dance for the camera.

You don’t need to chase every trend.

You don’t need to share your private life.

And you certainly don’t need thousands of followers before your business matters.

You need to take what you already know and make it easier for the right people to find.

Talk about the problems you solve.

Answer the questions your customers already ask.

Share the stories and experience that shaped how you work.

That’s what showing up online can look like for women like us.

Not performing.

Publishing what we know.

And having more of the right conversations.

What part of showing up online have you been resisting because you thought you had to do it someone else’s way? 👇

22/08/2026

When I speak directly to you - my world shifts.

When my content talks to you - my soul lights up.

When we can talk about your new products, your fear of getting on camera, your worry about oversharing and your new customer base …

… I align with my purpose!

Great content doesn’t need to be on trend, psychologically driven or clever.

It doesn’t need to look like someone else either …

It needs to connect with the right people - your people - your customers!

Comment ”GUIDE” and I’ll show you how

My first-ever client taught me something I still use today.It was September 2019.I’d just launched the business and was ...
21/08/2026

My first-ever client taught me something I still use today.

It was September 2019.

I’d just launched the business and was still working out of the back of a sewing shop in Macksville.

My first clients were bookbinders — a father-and-son business that had been around for years.

At the time, I was also a photographer, so part of my job involved taking the photos and creating their content.

But before I picked up the camera, I needed to answer a much bigger question:

Who still needed bookbinding in a digital world?

I genuinely wondered whether the industry could survive.

So I researched their customers.

Schools still needed books bound.

Businesses were creating printed marketing material.

People were publishing books and preserving family stories.

The market hadn’t disappeared.

It had changed.

And once I understood who their customers were and what those customers needed to hear, I knew what stories we needed to tell.

That first client taught me a lesson I’ve carried through eight years of marketing:

Don’t start with:

“What should I post?”

Start with:

“Who am I trying to reach, and what matters to them?”

I’ve created a ultimate guide to help you nail this before you start creating content - honestly - its a gamechanger!

Comment GUIDE and I’ll send it to you.

21/08/2026

🤍 Actually talking to your market is the most liberating way to make content!

Knowing what to say, and sharing in a conversation beats wondering what to post EVERY time!

Starting with our customer - before content helps this evolve!

If you want to start marketing on purpose - comment “GUIDE” and I’ll show you how!

💡 If you’re anything like me, you’ve sat staring at a screen at 10 o’clock at night thinking:“I need to post something. ...
20/08/2026

💡 If you’re anything like me, you’ve sat staring at a screen at 10 o’clock at night thinking:

“I need to post something. What the hell am I going to say?”

Worst feeling ever.

But it doesn’t have to work like that.
Instead of starting with the content, start with your customer.

What are they asking?

What are they struggling with?

What do they need to hear from you?

That’s where the good stuff starts.

Comment PATH and I’ll show you how. 👇

20/08/2026

Seventeen women.
Seventeen different stories. 🤍

Some had built businesses before.

Some were changing direction.

Some were starting something completely new.

And I think that matters.

You don’t need to reach some imaginary level of readiness before you begin.

You need a place to start, people to learn beside and enough clarity to take the next step.

Address

Hervey Bay, QLD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61473649726

Website

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