Katrina Collins

Katrina Collins 50 & fab. Marketer. Helping in-house teams strategise and work with social media via team training and online workshops.
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Business woman. 13 years in the game. 🔥 Digital marketing and sales courses for women 45-65+ launching their first or 50th business. 💌 DM me VISIBLE to get started

06/06/2026

What a week. 🤍

Thank you to everyone who has messaged, shared, joined The Social Butterfly newsletter or purchased from the new store.

It has meant so much.

I’m so excited to see Posting With Purpose, Conversations That Convert and Your Founder Story heading out into the world.

And honestly, seeing how much you’re loving the Founder Story framework makes my heart very happy.

Because your story really is one of the most valuable marketing assets you own.

Thank you for being here.

We’re just getting started 🦋

👇 LIB

06/06/2026

What a week. 🤍

Thank you to everyone who has messaged, shared, joined The Social Butterfly newsletter or purchased from the new store.

It has meant so much.

I’m so excited to see Posting With Purpose, Conversations That Convert and Your Founder Story heading out into the world.

And honestly, seeing how much you’re loving the Founder Story framework makes my heart very happy.

Because your story really is one of the most valuable marketing assets you own.

Thank you for being here.

We’re just getting started 🦋

👇 Link in comments

05/06/2026

This is what happens when you stop playing small; and back yourself - even just a little bit!

From 3 posts a week for local businesses in Coffs Harbour to running global sales teams across Pakistan, Italy, London, the Philippines and all across Australia.

That's what 7 years inside Butterfly Media taught me.

And now I've taken every single lesson, every strategy, every thing that actually worked — and built it into a suite of programs under my own name.

www.katrinacollins.au is live.
And I could not be more excited to share what I've built with you.

If you're a woman who's ready to stop guessing and start marketing your business with clarity and confidence — this is your starting point.

Head to the link and come have a look. 👇

www.katrinacollins.au/shop

Your story is the most valuable things you own. 🥰It carries the blood, sweat, tears, lessons, decisions, pivots, losses,...
04/06/2026

Your story is the most valuable things you own. 🥰

It carries the blood, sweat, tears, lessons, decisions, pivots, losses, wins and quiet moments that shaped who you are.

And most people don’t realise just how powerful that is.

Your story is not just “nice to have.”

It is one of your most important marketing assets.

👉 It helps people connect with you.
👉 It helps them understand why you care.
👉 It helps them see your worth before they ever work with you.

Think about the posts, brands, videos and people you remember online.

There’s nearly always a story underneath.

A reason.
A turning point.
A moment that made you stop and think, “I get this.”

So when you sit down and think, “What on earth do I write about?” — start there.

💞 Start with your own story.
💞 Your own worth.
💞 Your own value.
💞 The mountain of experience you’re already sitting on.

That’s exactly why I created The Founder Story Framework.

It’s a simple 20-minute guide to help you uncover just how valuable your experience is, package it properly and share it with more confidence.

Its actually delicious and I loved creating it. I KNOW you are going to doing it.

Its done on the weekend - with a cuppa and some "me" time.

You’ll find it in the store now. 👇

And for launch week, it has 20% off. 📢

Shop here: 👇

https://katrinacollins.au/product/your-founder-story/

♻ Share this post with an amazing human you know needs to uncover their story

04/06/2026

First sales in. Data looking good.
And I'm not even a little bit calm about it. 🙌

If you've ever felt like everyone else online has it figured out except you — come say hi below.

I built short, sharp marketing programs specifically for women who are done wasting time and ready to actually move.

20% Off Storewide

Starting from $21

Join the others!

www.katrinacollins.au/shop

And just like that… customer number two! ✨They picked up Your Founder Story, which tells me this is exactly the kind of ...
03/06/2026

And just like that… customer number two! ✨

They picked up Your Founder Story, which tells me this is exactly the kind of help women have been looking for.

Simple. Practical. Clear.

No overwhelm. No 400-module monster course.

Just one next step.

Everything has 20% off for launch week.

Check the comments for the link! 👇

Yesterday, I opened the doors to something I’ve quietly wanted to build for a long time. ✨Not just an online store.A sim...
03/06/2026

Yesterday, I opened the doors to something I’ve quietly wanted to build for a long time. ✨

Not just an online store.

A simple place for women who didn’t grow up online to get the help they need without feeling behind, silly or overwhelmed. 🤍

Because I know what it feels like to stare at the internet and think:

Where do I even start?
What do I post?
How do I set up my page properly?
How do I talk about what I do without sounding awkward?
How do I sell without turning into someone I don’t recognise?

That’s why I built these little digital tools. 🛠️

Not to add more noise.

But to give you one clear next step.

📘 A page setup guide
📱 An Instagram setup guide
✍️ A founder story framework
🗓️ A content system
💬 A DM conversation guide

A way to finally stop opening 47 tabs in your brain every time you try to market your business online. 😅

The store opened yesterday, and for launch week everything has 20% off. 🎉

So if you’ve been watching quietly, this might be your nudge.

Start with the one thing that feels messiest right now.

That’s your first step. 👣

Shop here:
katrinacollins.au/shop

YAY — our first customer just came through! 🎉They grabbed the Facebook Business Page Set Up  and I could honestly cry a ...
02/06/2026

YAY — our first customer just came through! 🎉

They grabbed the Facebook Business Page Set Up and I could honestly cry a little.

There is nothing quite like watching something you’ve built quietly in the background finally land with the people it was made for.

If you’ve been watching the store, this is your little nudge.

Launch week has 20% off everything.

https://katrinacollins.au/product/facebook-business-page-set-up/

01/06/2026

New online store open OPEN NOW

And honestly, this feels big. 🥹

I’ve taken seven years in digital marketing and 13 years in business and distilled it into bite-sized tools you can actually use.

Inside the store, you’ll find practical programs to help you:
🔹Get started online.
🔹Set up Facebook, Instagram and LinkedIn properly.
🔹Build your brand foundations.
🔹Create content with purpose.
🔹Start better conversations through DMs.
🔹Learn the basics of Meta ads.
🔹Scale your message with more confidence.

This isn’t just a website.

It’s a home on the internet for women in midlife who want to build, market and sell online without feeling like they have to become someone else to do it.

Every product gives you clear steps, from getting started through to growing your message.

❣ Some of you have already started using the products and seeing the results, which makes this launch feel even more exciting.

STORE OPEN - GET 20% OFF STOREWIDE

The waitlist is open now.

👇 Click the link to access 20% off!

www.katrinacollins.au

New online store opens IN ONE HOUR. 🥳I’ve taken seven years in digital marketing and 13 years in business and distilled ...
01/06/2026

New online store opens IN ONE HOUR. 🥳

I’ve taken seven years in digital marketing and 13 years in business and distilled it into bite-sized tools you can actually use.

Inside the store, you’ll find practical programs to help you:
🔹Get started online.
🔹Set up Facebook, Instagram and LinkedIn properly.
🔹Build your brand foundations.
🔹Create content with purpose.
🔹Start better conversations through DMs.
🔹Learn the basics of Meta ads.
🔹Scale your message with more confidence.

This isn’t just a website.

It’s a home on the internet for women in midlife who want to build, market and sell online without feeling like they have to become someone else to do it.

We open at 9am, TODAY Tuesday 2nd June Brisbane time with 20% off storewide for launch week. 📢

👉👉 www.katrinacollins.au

See you soon! 💞

Kat x

Address

Hervey Bay, QLD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61473649726

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