Brand Whisperers

Brand Whisperers Part business strategy, part self-discovery, we use psychology based insights to create brands that match your genius with your customer's 'Hell, yes please'.

11/04/2025

Ready to stand out in your market naturally without fighting your natural working style?
That's exactly what our New Brand Archetypes help you do.

Unlike Traditional brand archetypes that force you into corporate frameworks meant for large management teams, ours are built to leverage the strengths of small business founders into a brand that gives you a competitive advantage to be the obvious choice for your ideal customer.

Take the 5-minute quiz (link in bio) to discover your brand archetype and how it can make you stand out, reduce price sensitivity and grow your business.

3businessgrowth

09/04/2025

If you're starting to show symptoms of outgrowing your brand, things like:

• Your eye twitching every time a marketing campaign goes out (because it doesn’t sound
like you anymore).
• You’ve stopped sharing your own website or collateral because it feels stale—or worse,
slightly embarrassing.
• New clients are surprised you’re “so much more than they thought” (aka your brand is
underselling you).
• You’re attracting the wrong type of inquiries. Budget mismatches. Alignment mismatches.
Energy mismatches.
• Internally, your team is winging it. No consistency in how your brand sounds, looks, or
shows up.
• You’ve grown, evolved, and sharpened your offer—but your brand doesn’t reflect that
visually, in its messaging, or the service experience that supports it.

Rebranding isn’t starting from scratch. It’s about creating a clear, consistent system that honours what you’ve built— and creates the next evolution.

If you've got that niggling feeling your current brand is holding you back from your next stage of growth, DM me to make a time for a free strategy call to nut out a plan. The longer you leave it, the worse that niggling feeling will get!

04/04/2025

If you've ever worked with Brand Archetypes, you might notice that they ask you to identify character your brand should play - is is the Hero or perhaps Explorer?

In the early days of my branding career, the thing I noticed when trying to use this approach was that it didn't always gel with the founder.

It forced them into colours, fonts and messaging that didn't fit them, their market or their customers, making everything feel just a bit wrong.

It was more like a theatrical production where they had to choose a character to play, which can have huge benefits for huge corporations where large and complex teams have to agree on and consistently use an identity, but for small business, where the founders are still central in day-today operations, it just ended up making marketing feel fake and forced.

So I've created new archetypes made specifically for small business founders - instead of asking 'What character should you play?', it asks 'What strengths do you already have and how can we leverage those?'

The New Brand Archetypes start with your natural strengths and communication style as a founder. Instead of acting a part, you're amplifying what already makes you effective.

Take the quiz (Link in bio) to find out your archetype and how to turn it into your market advantage.

Picture this: You're at a networking event. Someone asks what you do. You launch into a waffling explanation only to rea...
03/04/2025

Picture this: You're at a networking event. Someone asks what you do. You launch into a waffling explanation only to realise that at best you sound EXACTLY like everyone else in the room, at worst, it sounds like you may have forgotten what it is you actually do! 😱

The "Company of One Statement" forces you to get specific about who you serve and how you're different. No more generic "we care more" nonsense that makes everyone's eyes glaze over.

Swipe to see real examples, learn how to create your own statement, and finally have an answer that makes people say "tell me more" instead of "oh, that's nice."

Try the exercise in slide 8 and share your results below! 👇


Which touchpoint needs more attention in your business? Drop a number below! 👇 Now we’ve all heard the phrase ‘You brand...
14/01/2025

Which touchpoint needs more attention in your business? Drop a number below! 👇

Now we’ve all heard the phrase ‘You brand is more than your logo’ but what does that even mean?

The brands that create lasting impact understand your brand is about more than your visual identity, it’s about people.

Your brand lives in every customer interaction and each touchpoint is an opportunity to build trust, referrals, advocacy and loyalty.

Applying the 5Cs of good branding (Consistency, Clarity, Credibility, Connection, and being utterly Compelling) across these 9 touchpoints will help:

- Customers naturally choose you over other alternatives
- Word-of-mouth to happen organically
- Your team understand their crucial role in creating raving fans
-Your business becomes more resilient to market changes

All 9 touchpoints are important, but there’s one I see being overlooked like carrot sticks at a kid’s birthday party.

It’s #9 - Service Experience

It can cost so little to implement yet bring so much value to your business. For example, Are you the sort of brand who:

- Has a welcome sequence that makes customers feel like you have everything covered?
- Sends a thoughtful handwritten note that thanks customers for trusting you?
- Offers a follow-up call or email that anticipates their next need?
- Gives a shout out that makes them feel part of your community?

Here’s a real story: I recently joined an online program to streamline my business. It has a sleek logo that oozed speed and efficiency, compelling copy that made them look like a business that ran like clockwork, credible testimonials of businesses I aspire to be like. But after purchase? I got incorrect welcome info, missing features, a broken chatbot, and a support email that bounced. It let the whole brand experience down, and my enthusiasm and trust with it. The product may still be excellent - but the $1000 I’d earmarked for their next program stayed right in my pocket.

Even small, but strategic upgrades can make a difference. What’s one touchpoint could you tweak today? Drop a number below.

Sometimes I get extra lucky and get to head out in the field with our clients.Last week, I went undercover with to get ...
25/11/2024

Sometimes I get extra lucky and get to head out in the field with our clients.

Last week, I went undercover with to get insights into their school holiday program, run in Hobart every school holidays. With whittling, camp cooking, lighting fires, cubby building, and potion making, kids end their days with bright eyes, muddy pants, and memories they’ll treasure forever.

By spending time out in the field, we get insights into how key stakeholders experience the brand—one that has to make the kids giddy with delight, the parents feel safe, and the educators see the value in fostering outdoor learning and play.

It’s a good reminder that a brand isn’t built in isolation —it’s shaped by how it comes to life for your audience. The more you talk to your customers and understand how your brand is experienced in the real world, the better you can craft touch points to connect meaningfully with the people who matter most.

🚀 Welcome to Brand Whisperers! 🚀We’re a Tassie-based Branding and Digital agency who work with mission-led founders arou...
07/11/2024

🚀 Welcome to Brand Whisperers! 🚀

We’re a Tassie-based Branding and Digital agency who work with mission-led founders around the world to craft brands that speak volumes.
If we haven’t met yet, I’m Naomi, Brand Whisperer’s founder; a brand designer, web developer and copywriter with a degree in marketing. The first half of my creative comms career was spent in ad agencies and the ad/marketing departments of Who, Instyle and TIME magazines, as well as SBS Television, before getting my design diploma and completing the switch from a ‘suit’ to a creative.
My marketing background means that the Brand Whisperers process is always marketing-led. We’re not just into making things look pretty (although we love that part too), our priority is always on creating brands that are the perfect balance of aesthetically beautiful and strategically functional.
After years of partnering with founders, we know you need an invested team that works nimbly, sees what you need before you do, and interprets your vision with precision. And that’s exactly what we’ve spent years refining. We’re here as your ground control, just like Houston, ready to have your back so you can focus on achieving your mission.
Outside of office hours, you can catch me trail running or hiking, and after a big week of strategic idea generating I defrag with a good old horror novel or a zombie movie, paired with a generous slice of homemade carrot cake. I’m always up for an adventure too, whether it’s the challenge of a new escape room in the heart of Melbourne or snowboarding in the Tokyo foothills.
If you’d like to know more about working with me and the BW team, comment below and we can chat about how we can help your brand speak volumes.

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