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Wow šŸ˜‚I actually geek out on the old clickbait headlines. Itā€™s like kitsch. The worse the better.Unfortunately it probabl...
02/06/2025

Wow šŸ˜‚

I actually geek out on the old clickbait headlines. Itā€™s like kitsch. The worse the better.

Unfortunately it probably tricked a few people.

I think you all know not to write headlines like this, like on your website, socials, or emails.

The key takeaway is this:

Donā€™t mislead people.

Make sure you back up what you say šŸ„Š

Donā€™t promise something and donā€™t deliver.

And drink water.

Peace āœŒļø

Itā€™s boring but super powerful.Microcopy are those little written elements that most donā€™t think about.But they really d...
29/05/2025

Itā€™s boring but super powerful.

Microcopy are those little written elements that most donā€™t think about.

But they really do help.

In a nutshell, these little elements help the user of your digital platforms navigate around without getting lost-and without losing the vibe of your brand.

Desire for connection is innate. Weā€™re social animals.Aim for community - build one.Bring people together through shared...
15/01/2024

Desire for connection is innate. Weā€™re social animals.

Aim for community - build one.

Bring people together through shared values, interests, ideas, and preferences. Through spaces and places.

Teach and learn.

Think about how this approach can be applied to your project and offer.

How can you start building your community?

Log off and read a book in the parkā€¦
14/01/2024

Log off and read a book in the parkā€¦

The mosquitos are always bad here during summer - but not this bad!And the usual methods for dealing with mozzies are ju...
11/01/2024

The mosquitos are always bad here during summer - but not this bad!

And the usual methods for dealing with mozzies are just not cutting itā€¦

Like this mosquito plague, we are constantly encountering new, often randoms problems which impact our way of life, or make doing something more difficult.

And new problems require new solutions.

What new problems might arise in your niche soon?

Your content might be great, but how do you get it in front of your prospects?There are so many channels these days that...
09/01/2024

Your content might be great, but how do you get it in front of your prospects?

There are so many channels these days that it can be overwhelming.

And even if you find the right channel, there are a range of potential hurdles that might limit your reach on those platforms!

Spam filters with emailsā€¦

Algorithms with socialsā€¦

Dollars with paid adsā€¦

Go through your email inbox and see which marketing emails you actually openedā€¦Now think about why you opened it.Then th...
03/01/2024

Go through your email inbox and see which marketing emails you actually openedā€¦

Now think about why you opened it.

Then think about how you can make your customer open your email for the same reasonā€¦

The Easy Way is establishing some basic marketing processes across your digital architecture. For example:Are you captur...
31/12/2023

The Easy Way is establishing some basic marketing processes across your digital architecture. For example:

Are you capturing leads?

Are you playing the social algorithms to your advantage?

Are you using analytics to ā€œnarrowcastā€ instead of ā€œbroadcastā€?

Getting these little steps right is vital for the bigger steps beyondā€¦

Take a break.
24/12/2023

Take a break.

Does anyone else think that if the Elf could talk it would have the dirtiest mouth this side of the North Pole?
22/12/2023

Does anyone else think that if the Elf could talk it would have the dirtiest mouth this side of the North Pole?

We all know stories our powerful for marketers.But I often see businesses owners confused about what or how to tell stor...
21/12/2023

We all know stories our powerful for marketers.

But I often see businesses owners confused about what or how to tell stories about their offerā€¦

Thing is, they just need to look at their testimonials.

They simply need to think of that one happy customer whose life they made better.

Take that story, dimensionalise it, add all the colour and detail - and there you have your story for marketing.

If your website traffic is simply passing on through without taking action, there may be some simple tactics to consider...
18/12/2023

If your website traffic is simply passing on through without taking action, there may be some simple tactics to considerā€¦

Does your messaging and design reflect the messaging and design that brought them to your website?

Is there a clear path for the visitors to take action?

Is there enough genuine social proof and testimony that validates your offer?

These are just some of the simple yet often overlooked aspects of your websites that are crucial to conversions.

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