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The research looked at how wellbeing changed in 72 countries as use of the social media platform grew.It counters the co...
10/08/2023

The research looked at how wellbeing changed in 72 countries as use of the social media platform grew.

It counters the common belief that social media is psychologically harmful, the researchers argue.

Several countries, including the UK, are considering legislation to protect social media users from online harms.

Meta, which owns Facebook, has faced scrutiny following testimony from whistle-blowers and press reports based on leaks that suggested the company's own research pointed to negative impacts on some users.

This research only looked at Facebook and not Meta's other platforms, which include Instagram.

Prof Andrew Przybylski, of the OII, told the BBC the study tried to answer the question: "As countries become more saturated with social media, how does the wellbeing of their populations look?"

He said: "It's commonly thought that this is a bad thing for wellbeing. And the data that we put together, and the data that we analysed didn't show that that was the case."

The UK's elections watchdog revealed on Tuesday it had been the victim of a "complex cyber-attack" potentially affecting...
10/08/2023

The UK's elections watchdog revealed on Tuesday it had been the victim of a "complex cyber-attack" potentially affecting millions of voters.

It also emerged personal details of police officers in Northern Ireland were published accidentally.

But what can you do if you are concerned your data may have been leaked, and how can you prevent issues?

Content MarketingContent marketing is the creation and distribution of valuable, relevant, and engaging content to attra...
09/08/2023

Content Marketing
Content marketing is the creation and distribution of valuable, relevant, and engaging content to attract and retain a target audience and ultimately drive profitable customer action. Content marketing is a crucial aspect of digital marketing, as it helps businesses establish themselves as thought leaders in their industry and build relationships with their target audience.

Digital marketers should have a deep understanding of the different types of content, such as blog posts, videos, and infographics, and know how to create high-quality and engaging content that resonates with their target audience. In addition, digital marketers should have a strong understanding of content distribution and promotion techniques, such as social media, email marketing, and influencer marketing, to reach a wider audience and drive traffic to their website.

Technology is evolving at a rapid rate and can be difficult to keep up with. The digital marketing landscape is no excep...
09/08/2023

Technology is evolving at a rapid rate and can be difficult to keep up with. The digital marketing landscape is no exception and with new approaches and techniques being introduced, digital marketers need to keep their wits about them. The arrival of programmatic marketing heralds a new wave of marketing that is quickly becoming an important component of many advertising strategies as marketers seek more efficient and effective ways to reach their target audiences. This blog post will delve into the world of programmatic marketing, discussing its core components, how it has changed the media buying landscape, and the benefits and challenges it presents for businesses.
So, what exactly is programmatic marketing?
Programmatic marketing is the automated process of buying and selling digital advertising inventory in real time. It uses advanced algorithms and data-driven insights to optimise ad placements, targeting, and pricing. Programmatic marketing streamlines the ad buying process, allowing advertisers to very quickly use data to deliver more relevant and personalised ads to their target audience.

Digital marketing is no longer an optional extra. Today, it is an essential component of any market and without skills a...
09/08/2023

Digital marketing is no longer an optional extra. Today, it is an essential component of any market and without skills and insights into the inner workings of digital marketing, businesses risk vanishing into the digital ether. Businesses of all sizes employ a variety of digital marketing strategies. These are methods of reaching target audiences, expanding customer base and ultimately increasing revenue. This article will explore eight digital marketing approaches to assist you in developing a comprehensive and effective marketing strategy.

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