Smithies Social

19/12/2025

As the 2025 working year draws to a close, I’ve been reflecting on the incredible small and medium businesses I’ve had the privilege to work alongside this year. Most don’t have an in-house marketing person, they just need the right partner in their corner to bring their story to life.

That’s where I come in. This year I’ve worn many hats as their outsourced marketing department - from social media and website content, to case studies, capability statements, blogs, award submissions, content creation and everything in between. It’s been such an honour to support businesses who trust me to help them grow, communicate their value, and show the world what makes them exceptional.

Thank you to every client who has backed me, collaborated with me, and welcomed me into their businesses throughout 2025. Your wins feel like my wins, and I’m so grateful to be part of your journey.

Here’s to a brighter, bigger, more exciting 2026... and to helping even more businesses find their voice, strengthen their brand, and share their story with confidence.

Thank you for an amazing year. Let’s do it all again. ✨

17/12/2025

Check out the new Surya Health website! ✨

This project focused on creating a fresh, modern digital presence that reflects Surya Health’s values while making it easier for users to find what they need. The new site features clear navigation, informative blogs, and helpful resources, along with streamlined online booking to improve the overall user experience and accessibility.

Visit the new website at www.suryahealth.com.au

We’re pleased to share the launch of the new Surya Health website ✨

Designed with a fresh, modern look, the updated site makes it easier than ever to explore our services, read informative blogs, and access helpful resources to support your health and wellbeing. With clear navigation and convenient online booking links, everything you need is now just a few clicks away.

Take a look at www.suryahealth.com.au

14/09/2025

✨ One of my favourite parts of this job is helping clients capture content that truly brings their brand to life.

Here are a few BTS snaps from our content shoot with Bara Electrical last week ⚡️📸 Huge thanks to Alex at Evari Photography for working his magic behind the lens!

The imagery will be rolled out across Bara's website, socials, capability statement, ads and more - giving them a fresh, consistent look everywhere they show up.

The vibes were high and the team culture at Bara Electrical really shone through. What an awesome crew (and an awesome place to work!).

11/07/2025

… but only if you turn this setting on ✨

Instagram Settings → Account Privacy →
“Allow public photos and videos to appear in search engine results”

Why this matters:
- Your content will now be searchable on Google
- You can reach people who’ve never seen your Instagram
- It’s free visibility with very little extra effort

Captions, hashtags, alt text - all searchable - so including keywords in your content is more important than ever.

This applies to public business and creator accounts, and is a massive step forward to increasing the reach on your account.

02/07/2025

In 2021, I was helping a friend launch their business - building a website, setting up socials, designing brochures. With two young kids and a FIFO household, it was the perfect side project.

Then, an old client got in touch needing a Capability Statement for their mining business. Word spread. Referrals started rolling in. And before I knew it, the little “side hustle” I juggled between mum life had grown into a full-blown freelance consulting business.

Four years on, and I’m so proud of what I’ve built. There have been plenty of late nights, waves of imposter syndrome, and steep learning curves - but I genuinely love this little business.

Today, I’m excited to officially share the launch of my new website: www.smithiessocial.com.au

Thank you to everyone who has supported me along the way 💛

29/04/2025

Hey, I’m Ayla — your trusted marketing partner.

I help founder-led small to medium businesses who don’t have the time - or let’s be real, the energy - to manage their own marketing, without the scary big-agency price tag.

With 10+ years of experience across industries like trades, professional services, hospitality, tourism, construction, mining and more, I know exactly how to help businesses show up, stand out, and scale.

Whether you need someone to completely take social media off your plate, or you’re ready for a full-service partner handling content creation, websites, award submissions, SEO, collateral design (and beyond!) - I’m your girl.

Ready to create some marketing magic?
Send me a message - I’d love to chat about how I can help your brand shine!

04/02/2025

Hey! My name’s Ayla. I work in marketing, my screen time is 15 hours a day, I’m chronically online and I have a caffeine problem 😇

29/01/2025

What an exciting day for the RV Solutions team!

We had the privilege of filming with Caravan & Camping WA for Channel 9’s Destination WA, shining a spotlight on our very own WA-designed and owned caravan brand, GypsyKing Caravans.

Launching soon, here’s a sneak peek!

22/01/2025

Participating in business awards is an excellent way to distinguish your company from competitors, draw in new clients, and elevate team morale 🏆

Last year, the Rockingham Kwinana Chamber of Commerce Awards produced impressive outcomes once again for RV Solutions, including:

WINNER - Service Excellence Award
FINALIST - SME Business of the Year
FINALIST - Climate Change Innovation Award

Reach out if you'd like help with your 2025 submissions: [email protected]