Digital Anthropology

16/06/2025

Digital Anthropology & Norstar Steel Recyclers wrapped up another incredible Annual Marketing Workshop in Bali — diving deep into every aspect of the business and mapping out the marketing strategy for the 25/26 financial year.

These sessions are always a reminder of how important it is to take time out of the day-to-day, step back, and look at the bigger picture. From operations to marketing, and from business vision to customer experience — everything was on the table.

It was inspiring, honest, productive — and a great chance to properly connect with the people we work with every day.

Excited for what’s to come from Norstar Steel Recyclers!

12/03/2025

Just back from an incredibly insightful week in Israel, and the energy here is simply electric.

My sincere thanks to Awz Ventures https://lnkd.in/gh2ePzG8 for their outstanding hospitality, especially to Managing Partner & CEO Yaron Ashkenazi for his vision, and to my longtime friend Ambassador Yuval Rotem, Immediate Past Director General of the Israel Ministry of Foreign Affairs & Former Israeli Ambassador to Australia, Fiji, Papua New Guinea, and New Zealand for his continued guidance.

It's always a privilege to reconnect with Yuval, and with my Wall Street colleague Robert Lorenzo—nearly 15 years with Yuval and almost 30 with Robert—especially amidst the vibrant Israeli tech landscape. The tech scene here is undeniably "🔥" even in winter.

Witnessing the resilience and innovation firsthand is truly inspiring.

My thoughts are with everyone affected by the recent events. The spirit of this nation is a powerful reminder of human strength and the potential for innovation to build a better future.

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22/07/2024

To our valued partners in the Australian Investment landscape:

THANK YOU for an extraordinary 2023/24 Financial Year! ✨

Your unwavering trust in Digital Anthropology's Investor Data solutions has not only fuelled your success but also catapulted us to the forefront of data science.

We're proud to stand alongside you as a leading provider of actionable insights for Investment Managers, Fund Managers, Investment Advisors, Private Credit, Private Equity Firms, Hedge Funds, Financial Planning Firms, and Investment Fund Administrators.

Together, we've shattered records and redefined what's possible in the world of investment. Your achievements are a testament to the power of data-driven investor acquisition.

But this is just the beginning. We're committed to continuously evolving our solutions, providing you with the most cutting-edge tools to understand your clients and prospects on a deeper level.

We are ready to unlock even greater success in the new financial year?

Let's keep talking data. 💡

09/07/2024

Huge congratulations to Perri Projects on leasing out their entire building at Prime Port Melbourne!

We loved working closely with the Perri Team on leasing this project!

We are happy to announce that Prime Port Melbourne is now fully leased until 2025 🥳 🎉

20/06/2024

The Digital Anthropology team recently conducted an insightful site visit to the Perri Projects Lennon Mills Industrial Park in Kensington and the upcoming WEFO Woolstores estate in West Footscray.

Gaining firsthand insights into our clients' projects is fundamental to our approach and another step in our commitment to crafting data-driven digital strategies rooted in a deep understanding of our client's goals.

16/06/2024

Tired of chasing leads that go nowhere?

Commercial real estate is evolving. Today, understanding your target tenants' digital behaviour with DATA is the key to filling vacancies FAST.

Digital Anthropology unlocks the secrets of your ideal tenants. Our data-driven insights reveal:

- Who is actively searching for office space like yours
- What their priorities are (location, size, amenities)
- Where they spend their time online

Stop Guessing, Start Knowing: Data-Driven Leasing Success.

Learn more at https://digitalanthropology.com.au/services/commercial-leasing/

07/06/2024

The Digital Anthropology team just wrapped up the Annual Marketing Workshop for Norstar Steel Recyclers in our beautiful Bali office!

It was a deep dive into thought leadership and innovative strategies for the upcoming year.

We understand the importance of blending business with team building as we strategise for the next financial year.

The Key Themes? Thought Leadership, Growth and Nasi Goreng! 🎯🍚

Peter Mav, McCann , Jones, Maz, Saliah

19/03/2024

We're thrilled to welcome some new team members to our Melbourne Digital Ex*****on team at Digital Anthropology!

This talented group adds valuable depth to our global team and strengthens our ability to deliver exceptional results.

By working closely with our Data, CRM, and Development teams in Australia and beyond, they'll ensure our data-driven digital marketing campaigns remain at the forefront of data-targeted social and lead generation in Australia.

We're excited to see what they'll achieve!

13/03/2024

Digital Anthropology is incredibly proud to have played a key role in this exceptional cause alongside our client, Norstar Steel Recyclers, in their new partnership with the Leukaemia Foundation

With an exciting journey ahead, we're fully prepared to conquer blood cancer together.

Join forces for a greater cause.

Donate here and support Australian families facing the challenges of blood cancer. 👉 https://lnkd.in/eEEStvDZ

Blood cancer is Australia’s hidden cancer crisis.

Every day, 53 Australians hear the words ‘you have blood cancer’, and 16 people lose their life to the disease.

And those numbers are set to nearly double by 2035!

Unless we do something about it.

We are incredibly proud to announce that Norstar is now supporting the Leukaemia Foundation as it strives to achieve ZERO lives lost to blood cancer by 2035.

We are leading the charge against blood cancer, one tonne at a time, by donating a sum for every tonne of scrap we recycle or buy!

You too can play a vital role by joining us in transforming lives and creating a brighter future for those affected by blood cancer!

Every year, hundreds of workplaces across the country take part in the World’s Greatest Shave. Norstar doesn’t stand back!

The World's Greatest Shave is a pivotal initiative that funds game-changing support and research for blood cancer!

Together, let's transform lives and contribute to a future where blood cancer is no longer a threat!

https://secure.leukaemiafoundation.org.au/registrant/CorporateTeamFundraisingPage.aspx?CorporateTeamID=1788&langPref=en-CA

21/11/2023

🌟 Oaks Day Birdcage Marquee: A Day of Horseracing, Style, and Shared Experiences with Digital Anthropology🐎✨

We are incredibly grateful for the opportunity to have hosted our clients at the Oaks Day Birdcage Marquee as part of the Melbourne Cup Spring Racing Festival. It was an unforgettable day filled with the thrill of horseracing, the elegance of fashion, and the joy of shared experiences.

The day was not only about the horses; it was also about forging new connections and strengthening existing relationships.

22/08/2023

6 strategies for your business you should adopt in 2023 to boost your Digital Marketing (and their benefits):

🔎 Data Mining and Discovery: identify new individual customers.

🚻 Understanding Behaviors: tailor products and services to match customer preferences.

📍 Micro Targeting: efficiently reach potential customers most likely to convert.

✔ AI Predictive Modeling: make data-driven decisions that make your messaging specific to each customer.

💯 Engagement & Nurturing: take prospects and customers through a digital journey to an end goal.

📈 Behavioural Websites: create user-centric online experiences that drive higher engagement and conversions.

If you haven't adopted these Data Science Strategies yet, we should talk.

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20/08/2023

Having a website hasn't been more fun than it is now.

Imagine a website that learns from your interactions and behaviour, including your navigation patterns. ⚙ ⚙

This is not just about tracking; it is about crafting an immersive journey that mirrors your desires. 💫

Don't worry, it's not a tale of surveillance.
It's a tale of understanding.

A tale where a website becomes your partner to increase engagement and conversions. 🤝

By monitoring user behaviour, a behavioural website can dynamically adapt its content and user interface to provide a customised experience. 💯

And then display personalised recommendations and relevant content based on previous interactions.

Sounds magical but it's the foundation of what we do at Digital Anthropology.