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25/03/2026

Our lil skate film for 🛹

10/03/2026

🚨 BREAKING: Local brand declares itself “customer centric.”

Customers remain unconvinced.

In other shocking news, a B2B SaaS company has announced its core values are “Innovation, Integrity, and Excellence.” Authorities are investigating. No one has been held accountable.

Look, we get it. Values are hard. Positioning takes serious thinking. Saying something specific means someone might disagree with you, and that’s terrifying when you’ve got a board to answer to or bills to pay.

But here’s the thing... “customer centric” is not a value. It’s the absolute bare minimum of operating a business. Congratulations, you acknowledged that customers exist. Want a trophy?

Same goes for:
“We’re passionate about people.” (As opposed to…?)
“Quality is at the heart of everything we do.” (Maaaate.)
“We get s**t done!” (Cute, a sweary. Meh)

Vague values don’t make you unforgettable. They make you wallpaper.

The brands that stick, the ones people tattoo on their bodies, queue around the block for, and defend in the comments section like it’s a blood sport, thooose brands said something real. Something that made someone, somewhere, slightly uncomfortable.

That’s the job.

If your brand strategy could belong to literally any other company on earth, it belongs to none of them. Read it again.

Incase we haven’t met, we’re Poison Gas Co. The agency for unforgettable brands. And we are available 😇

05/03/2026

Plz read ok

05/06/2025

Hey Siri… where’s Sarah Connor?

Google’s AI Overview is shaking up your organic search numbers. It’s more important than ever to hire breathing, swearing, imperfect humans who are subject matter experts to write your web copy.

21/03/2025

We bloody love our clients and we’re not the only ones! General legend and certified rock monster has been spotted in the goods. If you want to be an absolute driplord like them, hit that Skwosh website tooot suite 🤙🤙🤙

20/09/2024

WE INTERRUPT THIS BROADCAST with a message from our Dark Overlord, Chrissy Boy.

Friends, frenemies and down right freaky members of the community, we did it. We’ve gone and turned three.

We started out as humble, nerdy (yet edgy) experts in all things digital and creative and invited ourselves into your businesses, home offices and hearts.

Since then we’ve grown into an eclectic mix of marketers, hackers, creatives, writers, illustrators, producers, ‘ographers and more, united by, among many other things, a love of our work.

Thanks to our bloody excellent catalogue of clients, past and present. Major cudos to my team. As the old saying goes, teamwork makes the something something…

I’m super grateful for all of the awesome projects that come our way. It’s wild to think we’re already planning work for March next year.

Thanks for reading and happy Friday, legends! 😎

06/09/2024

Meet the Squad.

This is Mintar (she/her)

She’s our Senior Designer & a demonstrated Karaoke Kween (we’ve seen her live in action on multiple occasions)

When it comes to pixels, Mintar delivers perfection. If you’re listening closely enough, you’re probably getting quietly sassed by her as she wields her graphics stylus. I know, right? She doesn’t even use a computer mouse… hard core 😨

Conceptual thinker, never to miss a detail, we’re better for having her in our corner.

🎶Hey Mintaroo - what’s your fav album? 🎶
“Something to give each other - Troye Sivan and Love yourself 結 Answer - BTS. I live in Western and Asian worlds haha”

Canva is for dorks. Talk to us today about unleashing our pro onto your designs!

30/08/2024

Happy Wear It Purple Day from some of our favourite creative weirdos 💜 If you’re a bit of a money bags or just generally a good egg, why not sling them a donation via their website?

06/02/2024

Have ya’ll tried the cab franc by our pal , feat. branding by us? If not, get into .melbourne for a bottle asap 🍷

10/01/2024

RISE & SHINE

It’s time to grow your business and we’ve got just the chops to help you do it 🥋

13/10/2023

Don’t be an as***le

Address

Melbourne, VIC

Website

https://poisongas.co/

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The Soto Group
137 Brunswick Road

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