Poison Gas Co

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25/03/2026

Our lil skate film for 🛹




🚨 BREAKING: Local brand declares itself “customer centric.” Customers remain unconvinced.In other shocking news, a B2B S...
10/03/2026

🚨 BREAKING: Local brand declares itself “customer centric.”

Customers remain unconvinced.

In other shocking news, a B2B SaaS company has announced its core values are “Innovation, Integrity, and Excellence.” Authorities are investigating. No one has been held accountable.

Look, we get it. Values are hard. Positioning takes serious thinking. Saying something specific means someone might disagree with you, and that’s terrifying when you’ve got a board to answer to or bills to pay.

But here’s the thing... “customer centric” is not a value. It’s the absolute bare minimum of operating a business. Congratulations, you acknowledged that customers exist. Want a trophy?

Same goes for:
“We’re passionate about people.” (As opposed to…?)
“Quality is at the heart of everything we do.” (Maaaate.)
“We get s**t done!” (Cute, a sweary. Meh)

Vague values don’t make you unforgettable. They make you wallpaper.

The brands that stick, the ones people tattoo on their bodies, queue around the block for, and defend in the comments section like it’s a blood sport, thooose brands said something real. Something that made someone, somewhere, slightly uncomfortable.

That’s the job.

If your brand strategy could belong to literally any other company on earth, it belongs to none of them. Read it again.

Incase we haven’t met, we’re Poison Gas Co. The agency for unforgettable brands. And we are available 😇

Plz read ok
05/03/2026

Plz read ok

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Melbourne, VIC

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