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Salesforce Positioned as a Leader in 2026 Forrester Wave™ for Revenue Marketing Platforms for B2B
24/02/2026

Salesforce Positioned as a Leader in 2026 Forrester Wave™ for Revenue Marketing Platforms for B2B

Salesforce today announced it has been named a Leader in the 2026 Forrester Wave™: Revenue Marketing Platforms for B2B

Attention marketers: Salesforce’s new GRL (Group, Rank, and Limit) feature is a true game changer for audience segmentat...
06/01/2026

Attention marketers: Salesforce’s new GRL (Group, Rank, and Limit) feature is a true game changer for audience segmentation. No more SQL headaches—now you can prioritize and target the BEST customers with just a few clicks. How will this precision impact your next campaign? [via ]

Discover the 'Precision Filter' your Customer Data Platform is missing. Learn how GRL (Group, Rank, and Limit) in Salesforce Data 360 transforms your audience from a generic segment into a hyper-personalized, targeted priority list—all with...

Your Revenue Isn’t Broken—Your Process Is
27/12/2025

Your Revenue Isn’t Broken—Your Process Is

Most businesses don’t have a growth problem. They have a process problem. In 1913, Henry Ford didn’t invent the car. He reinvented how cars were built. One bold shift in process… and the world changed.

Can AI Sales Agents Build Trust Without an Emotional Connection?
17/07/2025

Can AI Sales Agents Build Trust Without an Emotional Connection?

AI sales agents can build a degree of trust without forming a genuine emotional connection, but this trust is fundamentally different from the trust established through genuine human relationships.

Over-Reliance on AI - A Barrier to B2B Revenue Growth
19/06/2025

Over-Reliance on AI - A Barrier to B2B Revenue Growth

Why, how, and when over-reliance on artificial intelligence (AI) can actually become a barrier to revenue growth, despite its transformative potential.

3 Books That Changed my B2B Revenue Paradigm
17/06/2025

3 Books That Changed my B2B Revenue Paradigm

The three books I’m sharing, AI 2041, The Formula, and Think Again, have reshaped my views on innovation, leadership, and the future of business.

Which Software Operates as an All-In-One for Sales, Marketing, and AI Alignment?
05/06/2025

Which Software Operates as an All-In-One for Sales, Marketing, and AI Alignment?

Today you realized that: 1) You have hired the right people. 2) You have a vision – your “Why, and yet ”The team is not aligned.” … what-about an all-in-one software with AI to support the sales, marketing and service teams?

The Reality of AI and the Evolution of Human Work
30/05/2025

The Reality of AI and the Evolution of Human Work

Human work is defined by tasks that AI cannot yet accomplish. The fact that AI doesn’t truly “know” what it’s doing is largely irrelevant; most of the time, neither do we.

B2B Strategic Planning: Can your Revenue Plan Withstand a Short-Term Pause?
15/04/2025

B2B Strategic Planning: Can your Revenue Plan Withstand a Short-Term Pause?

Many of today’s business leaders are taking a “wait and see” approach to their strategy. However, your revenue plan cannot withstand a short-term pause!

B2B Strategic Planning in 2025: Cutting through Today’s Distractions to Drive Tomorrow’s Growth
12/03/2025

B2B Strategic Planning in 2025: Cutting through Today’s Distractions to Drive Tomorrow’s Growth

How are distractions are affecting businesses and the markets they operate in? And what business owners can do to stay focused and drive success?

The B2B Content Playbook: How to Create High-Impact Content
07/02/2025

The B2B Content Playbook: How to Create High-Impact Content

This actionable guide will help you create B2B content to generate leads, close deals, and keep customers happy so you can achieve business goals better!

A Chief Revenue Officer’s B2B Predictions for 2025
16/01/2025

A Chief Revenue Officer’s B2B Predictions for 2025

We're giving you key insights about 2025 business trends as they relate to B2B sales and marketing. Find out what's coming next for B2B revenue generation!

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