LION Digital

LION Digital A seasoned team of digital specialists offering holistic eCommerce marketing services

⭐⭐⭐⭐⭐A Five-star review and a partnership that's been building for over two years now.When Pure Water Systems came to us...
11/08/2026

⭐⭐⭐⭐⭐
A Five-star review and a partnership that's been building for over two years now.

When Pure Water Systems came to us, we saw a business with something special: 30 years of hard-earned trust as a family-owned company, and untapped potential in their email marketing just waiting to be unlocked.

We saw the opportunity to build a real content calendar, layer in smart automation, and capture revenue at every stage of the customer journey.

Here's what Rachael Somervell, their Marketing Strategist, has to say about where things stand now:

"Great team to work with. Communication was always prompt, meetings were well organised, and they were proactive in identifying issues and bringing opportunities to our attention. A reliable marketing partner that I'd happily recommend."

Since then, email revenue has increased by 700%. Unique clicks are up 73% year over year. SMS campaign revenue has grown 108%.

That's what consistency looks like when it's paired with the right strategy.

July’s eCommerce ROAR is live 🦁A year ago, we promised a client a guaranteed ROAS, or we'd work for free until we hit it...
31/07/2026

July’s eCommerce ROAR is live 🦁

A year ago, we promised a client a guaranteed ROAS, or we'd work for free until we hit it. This month, we're sharing what happened twelve months on.

This month:
- The guarantee we put in writing and what it looked like a year later
- Why the smartest brands spend on Meta before Google ever sees a search
- What "we execute, not just recommend" really means for Shopify SEO
- Final week to lock in a guaranteed 60+ Core Web Vitals score

Read the full edition → https://bit.ly/4w3XU41

Your customers are searching Google for what you sell right now - and every year, more competitors are bidding for the s...
16/07/2026

Your customers are searching Google for what you sell right now - and every year, more competitors are bidding for the same moment.

The mistake? Treating Meta the same way - chasing quick conversions instead of building the demand that shows up as tomorrow's search.

We help Australian eCommerce brands run both channels the way they're actually built to work, so you stop overpaying to win customers you could be creating cheaper.

See how. 👇
🔗 https://bit.ly/4ytOjGs

LION Digital is one of the only true eCommerce-focused agencies in the game! As 1 of only 5 Shopify Plus Marketing Partners, a Google Premier Partner, and a Klaviyo Elite Master Partner, we have the eCom cred and experience your brand needs to thrive.

Every quarter at our company-wide meeting, each channel presents their biggest win and the team votes on a winner.The te...
02/07/2026

Every quarter at our company-wide meeting, each channel presents their biggest win and the team votes on a winner.

The team didn't take long to decide.

LION Got Talent Q2 2026 goes to Jay and Pete from our Dev team.

Titley's had a problem. Customers shopping for jeans faced a grid of 40+ combined size buttons, hard to read, harder to tap on mobile, and pushing the Add to Cart button off-screen entirely.

Jay and Pete benchmarked leading retailers, then redesigned the experience from scratch. A two-step selection funnel - waist first, then length. By removing the grid clutter, they optimised screen real estate for high-quality product imagery while ensuring a faster, error-free path to Add to Bag.

No back-end overhaul. No third-party app. The fix lived entirely on the front end.

The result in the 30 days after launch:
↑ 68% increase in men's jeans sales
↑ 44% increase in women's jeans sales

Congratulations Jay and Pete. Well deserved. 🏆

June’s eCommerce ROAR is live 🦁EOFY performance isn’t being decided in your ad account anymore; it’s being decided by ho...
30/06/2026

June’s eCommerce ROAR is live 🦁

EOFY performance isn’t being decided in your ad account anymore; it’s being decided by how well your store converts, retains, and gets found.

This month:
• What actually drove Q2 results across 4 LION Got Talent wins
• Why inbox performance is now outperforming paid for EOFY
• What AI search means for product discovery heading into FY27

If your EOFY plan is still mostly “spend more on ads”, this is worth your attention.

Read the full edition → https://bit.ly/4v6RdxR

Someone asked ChatGPT who they should talk to about eCommerce marketing.LION came up.No ad. No campaign. Just AI recomme...
26/06/2026

Someone asked ChatGPT who they should talk to about eCommerce marketing.

LION came up.

No ad. No campaign. Just AI recommending us by name to someone ready to buy.

That's GEO, and it's exactly why SEO, AEO and GEO are NOT the same thing.

Shopify's entire Spring '26 release is built around this shift. Products discovered and purchased inside AI chats. The platform your store runs on is being rebuilt around agentic search.

The brands that adapt now will own the answer wherever their customers are looking.
Here's the full breakdown.

SEO (Search Engine Optimisation)
Getting your store's pages ranking on Google.

How it works:
↳ Map high-intent shopping keywords to collection and product pages
↳ Build authoritative backlinks and optimise on-page content

Pros: Proven, steady driver of organic revenue
Cons: Slow to compound

How to rank higher:
☑️ Target high-intent keyword clusters for every category you sell
☑️ Run technical audits and refresh product content quarterly

AEO (Answer Engine Optimisation)
Getting your products extracted into Google's AI Overviews.

How it works:
↳ Provide direct answers to the questions your shoppers are asking
↳ Use FAQ and How-To schema so engines can read your content

Pros: Instant brand visibility before anyone clicks
Cons: Shoppers can get the answer without visiting your store

How to rank higher:
☑️ Answer questions in 40–60 words under clear headings
☑️ Add structured schema to product FAQ and How-To content

GEO (Generative Engine Optimisation)
Getting your brand cited by name inside ChatGPT, Gemini and Perplexity.

How it works:
↳ Publish factual, well-structured buying guides with citations and data
↳ Build presence on the credible sources AI models pull from

Pros: Early-mover advantage - most eCommerce brands aren't here yet
Cons: Hard to measure direct impact

How to rank higher:
☑️ Create entity-rich content following E-E-A-T principles
☑️ Contribute to the sources AI references: reviews, marketplaces, forums and publications

Search has changed more in the last 12 months than in the previous decade.

Your next customer might find you in a blue link, an AI Overview, or a one-line recommendation from ChatGPT.

The question is whether your store is built to show up in all three - or just one.
👉 https://bit.ly/4oL7gQg

Two weeks out from EOFY, and acquisition spend is already locked in for most brands.Klaviyo's Q1 2026 data puts it plain...
16/06/2026

Two weeks out from EOFY, and acquisition spend is already locked in for most brands.

Klaviyo's Q1 2026 data puts it plainly - new buyer discount rates are rising, brands are spending more to win first-time customers, and pulling back on promotions for the ones they've already earned.

The acquisition math only works if those customers come back. Most don't.
We've put together the full EOFY Retention Playbook for Australian eCommerce brands.

🔗 https://bit.ly/4vdsbOr

LION Digital is one of the only true eCommerce-focused agencies in the game! As 1 of only 5 Shopify Plus Marketing Partners, a Google Premier Partner, and a Klaviyo Elite Master Partner, we have the eCom cred and experience your brand needs to thrive.

May's eCommerce ROAR is live 🦁This month we're looking at the metric most agencies don't talk about - and why it deserve...
29/05/2026

May's eCommerce ROAR is live 🦁

This month we're looking at the metric most agencies don't talk about - and why it deserves more attention than it gets. We've also refreshed two of our core service pages that are worth a read if SEM or custom development are on your radar.

Plus: a compliance deadline that's closer than most eCommerce brands realise, and what Shopify's biggest recent announcement means for your store.

Read the full edition → https://bit.ly/4uCnEEK

Most eCommerce founders have a story that sounds something like this.You hire an agency. The first few months are promis...
27/05/2026

Most eCommerce founders have a story that sounds something like this.

You hire an agency. The first few months are promising. Then the results plateau, the communication drops off, and you find yourself back at square one - briefing someone new, rebuilding trust, starting the clock again.

It's exhausting. And it's more common than anyone in this industry likes to admit.

The average agency relationship lasts 12–18 months. Not because founders give up easily. But because most agencies never earn the right to stay longer.

The eCommerce founders who break that cycle? They tend to stay for a reason.

Some of ours have stayed 3, even 4 years. RM Williams, Helly Hansen, Zen Imports - because when results compound and partnerships deepen, there's no reason to look elsewhere.

The brands that break the cycle gave their agency enough time to actually know their business - the seasonality, the catalogue, the customer. That's where the real returns come from. Most never let it get there.

Australia’s SMS Sender ID Register becomes enforceable from 1 July 2026 - and for eCommerce brands relying on SMS, this ...
20/05/2026

Australia’s SMS Sender ID Register becomes enforceable from 1 July 2026 - and for eCommerce brands relying on SMS, this is a revenue infrastructure issue, not just compliance.

After that date, any SMS from an unregistered Sender ID will have your brand name stripped and replaced with "Unverified" - grouped into the same thread as every other suspicious unknown sender. No brand recognition. No trust. And in some cases, blocked entirely.

Abandoned cart. Post-purchase. Winback. All of it labelled as a potential scam.

We broke down what’s changing, the operational risks, and what eCommerce brands should fix before the cutover.

🔗 https://bit.ly/4uYFAJt

LION Digital is one of the only true eCommerce-focused agencies in the game! As 1 of only 5 Shopify Plus Marketing Partners, a Google Premier Partner, and a Klaviyo Elite Master Partner, we have the eCom cred and experience your brand needs to thrive.

Address

Melbourne, VIC

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+61390284188

Website

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